Email marketing and websites: When using an email service like RocketResponder you may very well be sending your subscribers links to your website.
Although it is your website – in the sense that you contol the content and pay the bills to keep it on line – it is really your visitors’ website.
They are the people who use it, navigate through the pages, read the content, click the links, buy the goods…or take one quick look and depart in a hurry.
You might encourage people to join your list from (among other things) an opt in form on your website so you want to ensure that the look and feel of your website makes them want to opt in.
Equally they may have joined your list from some of your other promotional efforts and be visiting your site for the first time so, once again, you want to ensure the site does not want to make them unsubscribe.
Here are some things a first time visitor may feel about your site:
- I really like it here – this is exactly what I want
- Oh dear, this does not look good at all, it is all so confusing
- I am sure what I want is in here somewhere, but where do I find it
- I would not feel comfortable giving my personal details away on this site
- I am totally at home here. The site is bookmarked already.
Examine your site from the point of view of someone visiting for the first time.
Try and put yourself in their shoes and ask yourself how you would feel.
This may throw up some changes you could make to make your site seem more inviting and trustworthy.
If these issues arise then deal with them promptly.
