Using an autoresponder like RocketResponder is something every online business should do.
The old days where you stand behind the counter of a store and wait for the customers to come to you are long gone.
Nowadays you have to go out and take the lead when it comes to customer communication. The tables have turned and you now go out to the customers.
Even more and more businesses in the offline world are using auto-responders to connect with their customers and get them coming into their stores.
Email is a very effective means of communication, and if you have built up a good relationship with your client base, they will look forward to getting emails from you.
An effective use of an autoresponder campaign will see you spending as much, if not more, time on building relationships with customers as you do trying to sell them goods and services.
While email is a very effective means of doing that – don’t leave it to the written word alone…start using the power of video.
Video is an absolutely awesome way of building relationships and getting your subscribers and customers to know the real “you,” and, believe me, they will want to know you.
Don’t be scared of video and don’t think of big, expensive, professional, scripted productions either.
These days a video can be something shot on your smartphone, quickly uploaded to YouTube and available to be viewed by your customers in minutes.
You can do videos giving tips about using your products or services, talking about the latest trends in your industry or…just about anything at all.
Just be yourself and provide something of value and your customers will love you.
Post the link in a RocketResponder email, post it on Twitter, Facebook, your blog or your website…there are so many possibilities these days.
Use email but use video too…it is a really great combination.
