If you have had any dealings with the owners and staff of RocketResponder, you will know one thing…use branding to gain passionate and loyal customers.
The passion comes from wanting to design new products which are useful, simple to use and which make the lives of their customers easier or more profitable.
It makes sense that if you own a business that you should be passionate about it…if you are not then it will be a constant struggle to make that business work.
So let’s look at things from a different perspective.
How passionate are your customers about your business? Because it also must surely follow that if your customers are not really passionate about what you do then it will also be a constant struggle to make your business work.
Research has shown that one of the best ways to get passionate customers is to build a strong brand. In fact if you can do this right then you will build a powerful army of evangelistic customers who will want to go out and spread the word about how good your brand is.
I use the word “evangelistic” on purpose because I recently read one branding expert refer to brand loyalty as being a “religious experience” for many people these days.
So pay attention to branding. Maybe you should build your brand around you because that will be one constant in your business?
Maybe you could build it around something else entirely – after all it might not be so helpful to build a brand around you if your ultimate goal is to sell the business on to someone else sometime down the line.
The main message here is to think about branding if you have not already done so.
Do some research of your own if you feel you are weak in this area…it will certainly be time well spent.