Most email these days tends to be rather boring, well at least the contents of my inbox is rather dull. We want to add the fun factor to your emails to boost open rates.
This is because a lot of business users – such as those who use RocketResponder – want to get a message across and do nothing more or less than that.
It is a perfectly acceptable approach to sending email but it is not the only method.
Another approach you could try is to make your emails fun and entertaining.
Don’t be afraid to inject a bit or humor into your email marketing efforts.
Perhaps you recently heard a joke you would like to share with your subscribers (but you might want to keep the really rude ones to yourself at the risk of offending people.)?
If you do videos in your marketing and have made a mistake, including an outtake video of how you messed up can be interesting, it also serves to reinforce the fact that you are just human too and make the same mistakes as the people on your list.
You could tell a funny story about something which happened to you and also don’t be afraid to ask your subscribers to tell you stories of their own.
Adding humor and encouraging interaction with your list should boost your open rates. Give it a go and see what happens…oh and let us know how you get on.