RocketResponder Archives - Page 6 of 11

Email Subscribers Value Information Especially Insider Information

March 21, 2014March 23, 2015 Patrick Griffin Leave a comment

Subscribers Value Information

I recently watched a television program about an upmarket London department store and the way sales staff treated their highest spending clients. Learn how email subscribers value information.

The part that stood out for me was that the top sales people had their own lists of clients and they would contact them whenever something new came into the shop.

Now the point is that they did not contact just when any old stock item was updated, but when something they knew their clients would like came into the store.

The upshot was that the customers loved to be “in the know” with the very latest information and many of them could not wait to come into the store and buy the items which were recommended to them.

This can work brilliantly with your email marketing campaigns too.

For the very best chance of getting the best results you will need to:

know exactly what your subscribers want to know
have timely, up to date information that your subscribers value
be seen as authoritative and, above all, trusted by your subscribers and
have goods or services that you can recommend and sell to your list.

Tell people what’s new, what they will love and where they can get it and use your RocketResponder account to do just that.

If A Message Is Worth Sending, It’s Worth Sending Again

March 10, 2014June 15, 2015 Patrick Griffin Leave a comment

Email marketing tips and tricks: There are times when it is helpful not to be timid in your email marketing.

Let’s say you have an important announcement to get across to your subscribers.

It is something you know they would be interested in, or at least you hope that they would be interested in it.

This might be a brand new launch, a cool new product or a special promotion that you want everyone to be aware of.

So naturally you send an email to your RocketResponder list telling them about the cool new thing you know they will love.

The problem is that people being people, not everyone will actually read your email.

And this will include some of the people who might be really interested in the contents of your email.

Now it has been shown that if you send an email multiple times to people the following could happen:

you will annoy your subscribers and turn them into unsubscribers (very bad)
they will still not read your email (bad)
they will become interested enough to find out why you are sending so many emails that they will open one and (hopefully) take action.

OK so there is a more subtle way to minimize the chances of the first two events happening.

If you have a very important message to get across then devise an email series just for this one topic.

So if you want to send three, five or seven emails to promote the launch, event or new product then send three, five or seven related emails on the subject. You could, for example, talk about the new product or promotion, explain some of its main points in the email series or give a series of hints or tutorials if appropriate.

Obviously you don’t want to hammer home the message every time you send an email but there will be times when you really want to ensure that your message gets read and understood by the maximum number of people.

How To Integrate Twitter Lead Generation Cards With RocketResponder

March 4, 2014March 22, 2015 Patrick Griffin 1 Comment

Twitter has rolled out a new service called Lead Generation Cards which will be of interest to anyone who is actively building a list. This article will show you how to integrate Twitter Lead Generation Cards with RocketResponder.

Basically it is a tool which helps advertisers find people who are interested in the goods or services they provide.

So for example you could sign up to a blog, website or newsletter just by pressing a “sign up” link without even having to enter your email address.

Pretty awesome stuff.

Twitter said:

Marketers regularly talk to us about their goals, and for many it boils down to one major theme: generating leads, and ultimately driving purchases.

With those goals in mind, today there’s a new addition to our suite of Twitter Cards, one which helps brands drive highly qualified leads: the Lead Generation Card.”

Outdoor gear and apparel company Rock/Creek reported gaining more than 1,700 new email contacts in under a week when it used the Lead Generation Card in a Promoted Tweet campaign.

RocketResponder’s Tim Linden set up a Lead Generation Card to gain sign ups to his blog.

This is what it looks like:

How To Integrate Twitter Lead Generation Cards

And here is another example:

Here Tim explains how to get subscribers to your blog using Twitter’s Lead Generation Cards.

If you’re a Twitter Hot Shot then you’ll LOVE this. You can now create Twitter Lead Generation Cards that let your followers easily subscribe to your list with one click. It integrates perfectly into RocketResponder, so get excited!

Step 1: Create a Lead Generation Card

This is actually the hardest part, finding the page to do it on. You have to go through the Twitter Advertise page. Up top they have Creatives, and Cards is under there. Create your description, upload your image, make your call to action. Easy

Step 2: Integrate with RocketResponder

Change the Twitter Card “Data Settings” to the settings below. This will integrate directly with RocketResponder so when users hit subscribe they are on your list! Click to view it bigger. The only difference you’ll need is highlighted in yellow, that’s my list’s permalink, you’ll want to use yours!

Step 3: Tweet your new Lead Generation Card!

Wow, that easy! The team was all confused when they clicked the button. They were like so how do I get on the list? It just did it? Wait it was that easy? It’s awesome when it works sooo easy people think they missed a step 😉

Email subject lines – another six real life examples

February 28, 2014March 22, 2015 Patrick Griffin 2 Comments

Email marketing tips and tricks

Email marketing tips and tricks: At RocketResponder we know how important email subject lines are, which is why we want you to give them some careful thought.

Here is another selection of real-life email subject lines and some thoughts about how effective they actually were:

I am giving away $100 just to join a free program! – Ok well it does sound a bit too good to be true but it is also rather intriguing at the same time. I would have most certainly opened this to see what it was all about. Good subject line.
Hi there Patrick – Take a look at this – Personal, informal, engaging and with just a hint of mystery. “Take a look at what?” I am asking. Now I am curious enough to open the email and find out more. It works. Excellent subject line.
DR.CLIX !!!! D0ctor that treat dead traffic the right way..000h yeah!! – Ok so I know what Dr Clix is but if I didn’t then this subject line would be totally confusing. I also hate the way that the sender uses zeroes instead of the letter “o.” It does have me thinking “What is the right way to treat dead traffic?” and also “What does the term ‘dead traffic’ even mean? However as I don’t expect to get the answers in the email I wouldn’t open it.
How I Went From 0 to 150 Leads in 30 Minutes.. – Apart from the fact that the ellipsis (…) is a series of three dots and not two, this is almost perfect. Yes of course I want to know how you did what you say you did. Opened. Success. Well done.
goldline – Seriously? That’s really it. Without context this is just a random word. It does not make me think of anything. Woeful. Deleted already.
Launched in 2013 with custom script – Probably just a bit too random and meaningless for my liking. I really can’t be bothered to open it to find what launched in 2013 with a custom script. Failed. Deleted.

Look out for another selection of email subject lines next month.

Add The Fun Factor To Your Emails To Boost Open Rates

February 26, 2014March 22, 2015 Patrick Griffin Leave a comment

Boost Open Rates

Most email these days tends to be rather boring, well at least the contents of my inbox is rather dull. We want to add the fun factor to your emails to boost open rates.

This is because a lot of business users – such as those who use RocketResponder – want to get a message across and do nothing more or less than that.

It is a perfectly acceptable approach to sending email but it is not the only method.

Another approach you could try is to make your emails fun and entertaining.

Don’t be afraid to inject a bit or humor into your email marketing efforts.

Perhaps you recently heard a joke you would like to share with your subscribers (but you might want to keep the really rude ones to yourself at the risk of offending people.)?

If you do videos in your marketing and have made a mistake, including an outtake video of how you messed up can be interesting, it also serves to reinforce the fact that you are just human too and make the same mistakes as the people on your list.

You could tell a funny story about something which happened to you and also don’t be afraid to ask your subscribers to tell you stories of their own.

Adding humor and encouraging interaction with your list should boost your open rates. Give it a go and see what happens…oh and let us know how you get on.