Tag: RocketResponder

Email subject lines – another six real life examples

Patrick Griffin Leave a comment

Choosing Email Subject lines

Choosing email subject lines. You should know by now that at RocketResponder we love our subject lines.

Get them right every time to get your emails opened. Put at least as much thought (if not more) into your subject line as you do to the main body of the email.

Here are another six subject lines which caught my eye this month…

  • Sunday – take a rest breath deep in your chest – Ok well I have no idea what any of that means but on this occasion it doesn’t matter. Rhyming “rest” with “chest” means some thought has gone into this and I am wondering what it is all about. I would open this. Well done.
  • CLIXSENSE AWSOME PTC!!!!! – Three words and three huge red flags for me. All capitals – wrong. Spelling mistake – wrong. Five apostrophes – wrong, wrong, wrong, wrong, wrong. Awful subject line – worst of the bunch this month without any doubt.
  • Disappointed with ListNerds? Have you tried.. – This is the “ask a question, then leave them hanging” approach to subject line writing. Highly effective. Works very well. Try this technique for yourself. Best of the bunch this month.
  • You upgrade… you get your ads seen on me! – The opposite of the example above but not in terms of effectiveness. This tells you exactly what you can expect to find in the email. I would expect this to be a cool incentive to upgrade in a program from either an owner or a switched-on affiliate. Either way I would open it to find out more.
  • Internet marketing with a cube. Get free UNLIMITED traffic for ever!!! – I am actually unsure what I think about this one. It is a bit long, I hate the three apostrophes (only ever use one, and even then only if you really must) but the use of capitals works. It sounds as though it may be a bit complicated or gimmicky (what is marketing with a cube all about?) but I probably would open it to find out more. What do you think of this subject line?
  • My Favorite Promotion Product – This is good. If I have signed up to someone’s list then it follows that I have at least some interest in what you have to say. So by telling me you have a favorite promotion product and leaving it at that I am going to open the email and find out more. A real winner. Excellent subject line.

Look out for more subject lines next month.

Adding A Picture To Your Emails

Patrick Griffin 1 Comment

Adding A Picture To Your Emails

Adding A Picture To Your Emails

I get a little annoyed when I hear people talking about their list as merely a marketing resource.

Yes your RocketResponder list can be a very valuable marketing resource…but it is much more than that.

Your list, first and foremost, is a collection of individual people, human beings with their own distinct personalities, likes and dislikes.

So when you communicate with them then you must always remember that you are talking to a group of individual humans and not just your marketing list.

An easy way of showing that you value the personal touch is by showing your subscribers that you are human too.

One way we do that at TimTech is by including our photographs on emails when we contact our subscribers.

Here are a couple of recent examples to show you what I mean:

Adding A Picture To Your Emails 1

Adding A Picture To Your Emails 2

Why not try the same thing for yourself.

Be yourself. Be personal. Show your subscribers that you care. Adding a picture to your emails is one way of doing just that.

The Long And The Short Of Writing Emails

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Writing Emails

Generally when writing emails for your RocketResponder subscribers you will want to keep them short and to the point.

Give people small bite-sized chunks of information a piece at a time rather than the whole lot at once.

The advantage of this is that your entire message is more likely to be read and understood and you can send the information out as a series of emails on the same subject or theme.

People generally look forward to a series and will eagerly await the next installment when the subject matter is of interest to them.

So an email series of short emails is a great way of capturing people’s attention ahead of a product launch or building up to announcing a new product for example.

It is also good as a training or information series in its own right – remember the purpose of sending emails is more than just to gain sales.

Part of the purpose of sending out emails is to build up a rapport with your subscribes, establish yourself as the authority figure or expert and generally get them to like you.

So every now and again take the time to mix things up a bit and send out a longer email. Make it personal, about you.

You could share some of the things you like and dislike, talk about the highs and lows you have recently experienced or include some pictures of you on holiday or having fun.

Remember that you are more than just an expert in your given niche. You are also an individual and a human being so don’t be afraid to let people see the personal side of you, the real you.

Take time to talk about yourself and you will come across as a more rounded person and someone people will really want to get to know more.

Don’t overdo it though – if you are always talking about yourself then you will come across as self-centered and arrogant and you want to avoid that at all costs.

Email subject lines – six more real life examples

Patrick Griffin 2 Comments

Subject line tips

Subject line tips: Continuing our look at real examples of email subject lines, we discuss a new batch of emails.

Remember it is the job of RocketResponder to get your emails delivered but it is your job to get them opened.

Use a good subject line and you will get your emails opened and read.

Here are six more real life subject lines:

  • Almost like having an ATM at home… – This is one that I wouldn’t open because the suggestion is that it is promoting a program where you don’t really have to do anything to get lots of cash. Look, earning a living requires time and effort. I can see why many people would open this email though so I would not be surprised if it didn’t get a decent open rate.
  • Famous program. – I can’t help thinking that absolutely no thought has gone into this subject line at all. If the subject line reads like a crossword clue than I am not going to waste my time trying to work out what it might mean. (On the other hand if you make your subject line deliberately look like a crossword clue then you will certainly get my attention.) “Famous program” just does not do it for me though I am afraid.
  • BRAIN ABUNDANCE presents BRAIN FUEL PLUS – Every word is in capitals except for one. Why? What is brain fuel plus? How would it be different to brain fuel?  What even is brain fuel anyway and who or what is brain abundance? A subject line which prompts you to ask questions is generally good. The trouble here is that I have no desire to know the answers to any of these questions.
  • Command Control Cash In… – Alliteration works. Using the same letter to start each word can capture the reader’s attention so well. I would have used a commas to separate the words (Command, Control, Cash In…) but that is just a minor point. Great subject line.
  • Dont Be Ordinary Be Awesome – Yay for being awesome. I would open this just to find out what is in the email. The subject line has sparked my curiosity enough to open and read it and that is all it ever has to do. Awesome.
  • Do NOT build an email list – I hate random capital letters in subject lines but I love this subject line. Why? Because the use of capitals for the word “NOT” is both deliberate and highly effective. It is not just a random capital word thrown in for effect. This is a subject line which would stop a lot of people in their tracks…including me. Already opened. Best of the bunch this month.

Look out for more subject lines next month.

Never Send An Email When You Have Nothing To Say

Patrick Griffin Leave a comment

Marketing email tips

Marketing email tips: There is only one thing worse than failing to communicate with your subscribers…and that is talking to them too much.

So here is one of my golden rules which you ignore at your peril:

  • Never, ever, send out an email to your list when you don’t have something useful to communicate.

This can be a mistake if you commit to send out weekly (or heaven forbid daily) emails to your subscribers so that takes us on to our second golden rule:

  • Never make promises that you are unable to keep.

So, therefore, don’t ever promise to send a weekly newsletter unless you know, for absolute certain, that you will have enough information to provide that content.

Your subscribers are fickle. Just because they have signed up does not mean they are yours for life. Far from it. It is good to assume that every time you send an email you may potentially lose a segment of your list – those that don’t like what you have to say and who can be bothered to hit the ‘unsubscribe’ button.

So even if you have written an email don’t automatically send it.

Read over it first and ask yourself this question: “Does this email contain useful information which would be of value to my subscribers?”

If the answer is “no” then don’t send it. Either rewrite it so that it does contain some information of value or just don’t send it at all.