Tag: RocketResponder

Keep Your Emails Short And To The Point

Patrick Griffin 2 Comments

email writing tips

Email writing tips from RocketResponder

Think of the emails you get every day.

If you are like me, something like this will probably happen…

  • A percentage (perhaps a large percentage) will be immediately deleted without ever being opened
  • Others will get kept in your inbox to be read but will still end up being deleted because you decide you don’t have the time or the inclination to read them after all
  • Some (perhaps a small percentage) will actually get opened.

Let’s concentrate on the ones you actually open. Again, if you are like me, if the email looks overly long and complicated then you might read a sentence or two and then give up.

So to get the best chance of getting your message read keep it short and to the point.

Say what you have to say and nothing more.

Try and give the reader just one thing to think about and take action on and you will have the best chance of getting your message read and understood.

If you have lots of different points to make then it might be better to make a short mini-series with each point made in a separate email.

If you do this then you can refer to the next email in the last line of the one before. Say something like: “So now that I have introduced our exciting new product to you, tomorrow I will tell you three ways it will change your life for the better.”

Now go ahead and use your RocketResponder account to use these techniques for yourself.

Your Subject Line Has One Purpose And One Purpose Only

Patrick Griffin 2 Comments

good email subject lines

There is one thing which seems to cause a huge amount of problems for anyone who writes emails for business…

What exactly makes a good email subject lines?

Some people agonize over this for far longer than it takes to write the entire body of the email itself.

Others have no idea what to say and others manage to mess it up completely.

Here is all you need to know about the subject line or header for your email message.

It serves only one purpose and that is to spark sufficient interest to get your email opened.

So when you write your RocketResponder emails remember that that the header plays a vital role…it can make the difference between whether your message is even seen or not.

Here are some tips:

  • Always remember that the header serves to get your email  open
  • Take time to get the header right – don’t just write the first thing that comes to mind
  • Don’t lie or be misleading in your header – it will make your subscribers angry
  • The header should relate to the main body of the email in some way, and finally one tip I never thought I would have to write…
  • Don’t drop the f-bomb in your header…honestly this has happened to me in the past. Do this and not only will I not open your email, I won’t ever take anything you say seriously ever again.

Subject lines are so important that we will be returning to this topic again and again so don’t forget to subscribe to the RocketResponder blog so that you never miss a single post.

The Top Five Things To Tell Your New Subscribers

Patrick Griffin 4 Comments

new email subscribers

Dealing with new email subscribers: Imagine you invite someone into your home for the first time.

What might they think if you ushered them into your front room, invited them to sit down and then left them alone to twiddle their thumbs while you went to your office or study to work?

Well they would begin to feel:

  • uncomfortable
  • ill at ease
  • unwanted and
  • be left wondering why they ever accepted your invitation in the first place.

It is exactly the same situation if someone signs up to your RocketResponder list and you don’t immediately send them a welcome email.

They are in your front room so go ahead and talk to them to make them feel wanted, special and loved.

Your “welcome” email should be sent out immediately anyone joins your list and it should contain the following information:

  1. An introduction – say “hello” to the new subscriber by introducing yourself and briefly introducing your business. You want to give the main headlines here and not the whole company back story.
  2. Points of contact – tell your new subscriber how they can contact you. Phone, email, toll-free number, Twitter, Skype, FaceBook, support ticket are just some examples. You choose how accessible you want to be but seriously consider giving your customers multiple ways to connect with you.
  3. Set a schedule – If you are smart you will have an initial follow up email series set up so you can say something like: “Over the next few days/weeks/months you will be hearing from me every “x” days or so so look out for those emails. I have lined up some great free tips for you. You are going to love it.” Obviously you don’t have to say exactly that, just give them an idea of what is coming up.
  4. Anticipate problems – When people are new to something they get confused, make mistakes or just want some help quickly. So if you have a website with a FAQ page you could point them to that or give them your preferred method of contact to get their query answered quickly.
  5. Keep it short – Just say what you need to say and keep it at that. Remember you could have this subscriber for months or even years, so you have plenty of time to establish a dialogue with them. Don’t bombard them with information on the welcome email. Remember it is a welcome email so simply make them feel welcome and then stop writing.

 

 

Time To Become The Teacher

Patrick Griffin 2 Comments

Email marketing techniques

Email marketing techniques: Some people, far too many people, use their autoresponder as nothing more than a selling tool…but this is a huge mistake.

We all love buying stuff but we hate it when we are told over and over again: “Buy my stuff. Go on buy my stuff now. Buy it.”

Yes of course use RocketResponder to sell more items to your customers – that is a vital part of any business. Repeat custom should be one of your main goals but use your autoresponder to do much more than sell.

So what else can you do…well it is time to become the teacher and here’s how:

  • If you own your own program or programs – in theory you should know more about your own products than anybody else so why not compose a short series of, say six, emails giving some cool tips and tricks on getting the most out of your programs.
  • If you are an affiliate – make sure you know the program or programs you promote in depth and do the same email series as described above.
  • You have an offline business – an autoresponder can be a dream come true to you. You can use an email series to promote your hottest sellers or a new range you have just got in. Again don’t just go for the “buy my stuff” approach but educate, inform and excite your subscribers about the items you are describing.
  • Build up hype – whether you are online or offline you can build up hype and excitement for a new program you are launching or a hot new product that will be coming soon. Tell people how the product can transform some aspect of their lives, how it will benefit them and why they can’t miss out on getting their hands on it
  • Offer support – so you know that a certain program or product comes with a learning curve and that the same questions crop up time and time again? Answer these questions in a series of autoresponder messages for your customers and they will think you are reading their minds. Awesome.

Have fun with your autoresponder and use it to let your subscribers know that you care about them and don’t just want their money. That way everybody wins.

Oops I Think I Might Have Forgotten Something Important

Patrick Griffin 13 Comments

Marketing email mistakes

Marketing email mistakes: Recently I heard about a large internet-based company which sent out an email to its members with the subject line: “Insert Your Subject Here.”

Perhaps it was a deliberate marketing ploy – I heard, via social media sites, that this particular email received an impressive open rate.

However it is far more likely that it was one of those simple, old-fashioned mistakes that we tend to make from time to time.

It is similar to sending an email with an attachment you want people to open and then forgetting to attach the file before pressing send. (As a complete aside, to prevent this from happening I always make a point of uploading any attachments first and then writing my email.)

However it is easy to have some urgent or important news that you want to get out so quickly that you hurry to send out the email without checking it over first.

And that is when you can totally forget to add the subject line.

So take your time and get things right. Remember that with RocketResponder you have the opportunity to send any new email to yourself first before you send it to your list.

Take advantage of this feature. It is far better to have your mistake broadcast only to you rather than your entire list. Now simply edit out the mistake and send the amended email out to your subscribers.