Email marketing works best when you are in tune with your subscriber list to the extent that you are providing the sort of content they want to receive.
This results in higher open and click-through rates and maximizes the chances of getting your subscribers to go on and take the action you want them to take, such as buying goods or services from you.
But sometimes an email may arrive at a really inconvenient time when your subscribers have so many other pressing things going on that your email gets overlooked. (more…)
