With email marketing, it seems like the biggest hurdle most list builders have to tackle is getting new subscribers. There are hundreds if not thousands of ’email marketing experts’ out there that can show you how to use every trick in the book to generate more leads.
Facebook ads, social media, YouTube videos, exit intent, pop ups, joint ventures…The list can go on and on…
However something most ‘experts’ fail to talk about is the WEALTH of opportunity sitting right in front of you…Your current list!
Sure we want new people joining our lists daily, it’s a great metric that gives us indication of how much value we are adding to the the market. However when we start to ignore the people that have already shown trust in what we are offering, we are hurting our potential relationships down the road.
Here’s a few tips on how to not only remind your current subscribers how much they matter to you, but can also give your entire list a boost when things seem to be going slow.
1. Schedule Weekly Emails – Something that really helped me when I was getting started in email marketing was to send an email to my list, weekly. No matter what! And that didn’t mean I just send an email for the sake of it. I would always include some tips, tricks or offers within the email. However getting your list into a habit of receiving new content, every week, lets them know you not only care about them but also you value them being on your list. Weekly emails are a great way to get your subscribers into the habit of SEEING you and appreciating what you have to offer.
2. Do Something, Unique – Weekly emails are great, but spice it up a bit! Remember, people love surprises so give your subscribers a surprise or two throughout the month. Maybe it’s a contest, a giveaway, a survey that gives them an opportunity for feedback, a random link to a live stream…Something that reminds them that you LOVE what you do. If they start seeing you enjoying yourself, they will be attracted to it. It’ll make your subscribers feel special that you are doing unique events, specifically for them. Try it, and have some fun with it 🙂
3. Remember To Pull, Not Always Push – Up until the past decade, advertising worked like this…I have something to sell you, here’s what it is and you should buy it! Remember, in today’s business climate relationships are what is important. So with that in mind, try to PULL your subscribers closer to you. Maybe it’s something like we mentioned in the previous point, or perhaps it’s one to one communication and getting them to engage you outside of the email environment. A great tip is to ASK them how you can be of service to them. If they need help with something specific. We can’t always be PUSHING things on our lists, we need to PULL them towards us and remind them that we VALUE them.
So while we are always looking to build our lists and grow our subscriber base if we spend more time with who we ALREADY have on our mailing lists, we will see huge increases in our bottom line. The popular marketing stat that just a 5% retention in business translates into 30% increases in sales holds so much truth. Email marketing experts may want you to focus on growth, and for very good reason. However sometimes the biggest growth potential is staring us right in the face….
Get out there and talk to your current subscribers! Ask them how you can add more value into their business and lives!
