Tag: email marketing

Email Marketing For Real Estate Agents

Patrick Griffin Leave a comment

Email marketing for real estate agentsEmail Marketing For Real Estate Agents: In the real estate industry, getting information out to clients in a timely manner can make all the difference.

It is an industry where communication is as vital to your success as is your knowledge about buying and selling property.

It is no longer good enough to wait for clients to come to you, because that is one sure method to be left behind in a highly competitive marketplace.

These days email marketing is an essential tool for real estate agents and, very often, a preferred method of communication with clients and potential new clients.

Not only it is an ideal way of effectively marketing the properties on your books but it is also an amazingly effective method of marketing your business.

An automated email service, such as RocketResponder, is also an invaluable tool for attracting new clients and obtaining more income from existing clients.

It will also allow you to effectively promote your business, help set you apart from the competition and allow you to be seen as a trusted adviser to your clients.

Attracting New Clients

Let’s face it, there is a lot of competition out there, so every new customer counts and they are not afraid to shop around.

Most of your potential new customers will want to know many of the same things…what you can do for them? how experienced you are in the market? will you will do a good job for them? how efficient are you? can you be trusted? and so on.

You have probably explained these things to people over and over again, but have you considered how email marketing could be of huge benefit to get these messages to your potential new customers?

With RocketResponder you could write a series of emails covering the things that new clients really want to know when deciding on where to place their business.

You do the work once and the emails are sent out to every potential new client who signs up to your email list.

Once the emails are written, there is no more work needed on your part and everybody who joins your email list will receive the information they need about your business.

When email marketing like this is done correctly, then it can really help you convert potential leads into new customers.

Gaining More Income From Existing Clients

Email marketing is also great for informing and reminding existing clients about the full range of services that you provide.

Timely reminders, sent via email, can be that final push that is needed for a customer to take an additional service that might otherwise have slipped their mind (or gone to a competitor).

You can embed links in your emails to take subscribers to the precise page you want them to visit, such as a sales page for the service you are promoting.

Here is an example of one of our many email templates which can be customized with drag-and-drop simplicity:

Email marketing for real estate agents -RocketResponder template example

Promoting your business

Email marketing will allow you to effectively communicate with an audience which has already shown an interest in what you have to say.

Remember that people will sign up for your email list to receive offers, information, details of properties they may be interested in, insider news, time saving tips and much more.

Use email marketing to promote your business and explain why you should be the first choice for the customers you are targeting.

Setting Your Business Apart From The Competition

RocketResponder can help set you apart from the competition by allowing you to give everyone the personal touch they really crave.

You can also showcase your expertise in the market and the knowledge and helpfulness of your staff by sending emails which help your client and, at the same time, highlight the qualities that make you the right choice for buyers and sellers.

The great news is that this does not take up lots of your valuable time because the system is highly automated and about as easy to use as sending regular email.

Become a Trusted Adviser

Building up trust with your customers is probably more important in the real estate industry than many others.

Write emails specifically aimed at buyers, sellers and renters so that your advice is always relevant to your target market.

Moving home can be a highly stressful time and your clients will want to be 100% assured that you will get everything right.

The pointers above gave just some of the ways why using RocketResponder for your email marketing will boost your business and help you gain trust among your client base.

RocketResponder is like having a sales person who works for you 24 hours a day 7 days a week and who never gets tired.

Learn more about the features RocketResponder offers for the real estate industry – Email Marketing For Real Estate Agents.

Email Marketing For Small Businesses

Patrick Griffin Leave a comment

Email Marketing For Small Businesses with RocketResponder

If you run a small business then everything you can do to attract new customers and retain existing ones will help your long-term profitability.

One really powerful way of getting the very best out of your customers is email marketing. This is why RocketResponder has taken a lot of care to look at how it provides email marketing for small businesses.

You may be missing out on income from your customers simply because they are not thinking about you. Email marketing ensures that your business, and your offers, will regularly be in their email inbox.

These are some reasons why small business owners may not use email marketing:

– It sounds too complicated for me, I don’t want to have to learn something new.

– I don’t have time for email marketing because I am too busy running my business.

– I don’t know how to use email marketing. What would I even write about?

– It is just another cost to spiral out of control.

At RocketResponder we know that these are all very real concerns which is why we decided to make email marketing for small businesses simple, quick and easy to use with a fixed price plan so that costs can never spiral out of control.

We know how important email marketing is to small businesses which is why we have come up with a solution which business owners can confidently use to boost their interaction with customers.

Is It Really Not Complicated?

Using RocketResponder is not complicated at all. In fact if you can send regular email then you can use our software to communicate with your entire customer database.

RocketResponder - Email Marketing for Small Businesses

Choose one of our stunning templates and just drag and drop images and text blocks into the email to get a professionally looking email composed without needing to know any coding skills at all.

It might look something like this…

RocketResponder - Email Marketing For Small Businesses

Or this…

An example of a RocketResponder email template

If you prefer you can just send out a simple, text only email without any fancy graphics at all…the choice is totally yours.

One of our top priorities was ensuring that RocketResponder was not difficult to use. It is as simple as writing your email, deciding which list(s) you want to send it to and then choosing when you want to send it.

We also understand that with any new system, people will sometimes run into difficulties so when you need help we are there to get your problem solved quickly and efficiently. This is both easy and fun to use.

But I still don’t have time for email marketing…

There is one thing that virtually all of your customers will have in common…they will want information about the goods or services you provide.

RocketResponder allows you to ensure that every customer gets high quality information from you as soon as they subscribe to your list.

Here’s how it works.

You write a series of emails which will be received by all new customers over a period of days, weeks or months after they subscribe to receive information from you.

These could include a welcome email where you thank them for subscribing, an email introducing yourself and your business, one explaining how they can contact you and where they can get help if things go wrong, another about what set’s you apart, an email or two with useful information about the niche you operate in…that sort of thing.

Just choose the topics you would like to read about if you were a new customer to your business and start writing. (If you don’t like the thought of writing emails, you can outsource this to someone else for very little cost.)

You only have to write these emails once, decide the time interval you want them to be delivered and then every time a new subscriber signs up to your email list they will get the emails delivered without any further work needed on your part.

No customer is missed out and everything you want them to know about your business is communicated to them without you having to interrupt your working day for a moment.

You can also send emails out to your entire list whenever you want…such as when you have an offer or promotion you want to highlight or a special time-limited deal on your website or in store.

RocketResponder is designed to allow efficient communication with your customers while taking up as little of your time as possible.

I still don’t know what to write about…

The section above gave some suggestions about to the kinds of things you could send out in your emails.

If you still need some ideas then just think of the questions that your customers ask all the time.

Is there some advice that new customers want time and time again or some particular information about the products or services you offer? If so, then write about that.

You could send out a regular newsletter to your subscribers, give tips and hints about the industry you work in, use RocketResponder to give exclusive discount codes to your subscribers or to alert them first on red hot offers you have coming up.

Once you start thinking about it you will come up with many ideas for ways to use email to communicate with your customers and potential customers.

I am worried about another uncontrolled business expense…

You can stop worrying. We know that small business owners like to know what their business expenses are going to be ahead of time…so we have taken care of that.

Most email marketing services set their charges based on how many subscribers have joined their list…the more subscribers you attract then the more you pay in monthly fees.

Others will charge based on how many emails you send out and with these price plans it is impossible to calculate how much you will pay in advance.

RocketResponder is much simpler than all that. There is one small monthly flat fee which stays the same regardless of how many people you add to your list or how often you communicate with your subscribers.

Business owners have told us that price certainty is something that is important to them and we have listened.

Small Businesses thrive off repeat customers. People have busy lives and your customers will need to be reminded to comeback and buy from you. The best way to do this is through email.

RocketResponder is like having a sales person who works for you 24 hours a day 7 days a week and who never gets tired.

Learn more about the features RocketResponder offers for small businesses – Email Marketing For Small Business.

Why Email Marketing Services Will Give Your Membership Site A Boost

Patrick Griffin Leave a comment

Email Marketing Services

Email Marketing Top Tips. Did you know that email marketing services (something called mass mailing or mass emailing services) can really give your membership sites a massive boost?

In fact using mass mailing – always with permission to do so – is a really very powerful way to get so much more out of a membership site.

When we are talking about a membership site here, we mean any type of website where people typically pay to gain access to all or part of the site. There are also membership sites where people can join for free and others where there is no free element and all members are paid members.

Regardless of the exact type of site in question, they all have one thing in common and that is that using email marketing services – such as an autoresponder like RocketResponder – can dramatically boost activity.

Most people understand that sending out email newsletters to subscribers is powerful but not everyone takes the time to do so. There may be a feeling that it is too complicated, or to much like hard work or just too time consuming to set up and manage.

RocketResponder was set up to remove all these obstacles so that sending out a newsletter was just about as simple as sending an email to your friends. Now, if you own or manage any type of membership site,  there is no excuse any more not to use the power of email to get more traffic and activity for very little effort indeed.

Convert free members into paid members

Do you have a mixture of free and paid members? Then use the followup email feature to encourage your paid members to convert into paid members.

The followup series – typically delivered over a few days or weeks – will point out all the advantages of moving over to the paid option and this can be amazingly effective at doing so without the need for any ‘hard sell’ at all.

People generally hate missing out on things…it is just human nature. So why not remind them that while their free membership is good, there is so much more that they are missing out on by not taking advantage of your paid membership level or levels.

Another cool thing is that the RocketResponder API will automatically unsubscribe them from the free list the moment they upgrade.

This means that they won’t get any more ‘upgrade now’ type messages and instead can get more targeted emails to suit their needs, such as tips on how to get the most our of the paid memership features they have signed up for.

Remember that this can be used in any kind of membership site, especially when there is a free trial or a free tier involved.

Finally everyone on your email list will have given you permission to contact them, and confirmed their email address, so that this form of mass mailing (mass emailing) is certainly not spam.

We very strongly believe that nobody should get emailed from a business without permission and as long as email marketers follow that rule then they should not go far wrong.

Why Email Marketing For Startups Is A Smart Move

Justin Ledvina Leave a comment

 

Email marketing for startups

Email marketing for startups: When you are running a startup it can be difficult to get new people to come to your site and see what you have to offer. The exciting part comes when a visitor turns into a potential customer. They sign up, maybe for a free trial or because they really want to pay right away.

But then the unthinkable happens. Nothing.

This problem plagues startups big and small, and there is a reasonable explanation. In today’s world we are bombarded with distractions both online and offline. It’s perfectly normal for a prospect to get distracted while looking at your site. That’s where email comes in!

It’s as simple as setting up a followup series. Also known as autoresponders, these emails automatically will send out to your customers on regular intervals – setup by you. So you can send them a reminder every few days to continue their free trial, make a payment, or offer support.

As RocketResponder is Startup Friendly, we’ve released webhooks and APIs that allow you to integrate these followup series directly into your current website. And since you get unlimited lists for $20 that means you can create as many different series as you need.

It’s as simple as using the API to add the customers email address to the lists you need when they go through your processes. When they join, add them to your list that reminds them to come back and login. When they pay, remove them from that list and add them to the paying customer list. It’s that easy.

It even works when users cancel. Maybe they have a billing issue, so their subscription is cancel. When this happens we move them to our canceled list and remind them every few days that their account was canceled.

Pay attention to the emails you receive from the bigger companies. They all use these tactics. With RocketResponder we give you the same powerful emails but without the bloat and big league costs!

Three Top Tips For Choosing A Cheap Email Marketing Plan

Patrick Griffin Leave a comment

Cheap Email marketing

One of the misconceptions about email marketing software is that it must be expensive to be effective…this simply is not true.

There is lots of choice available when it comes to choosing the right email marketing plan for you…but you cannot be simply guided by cost alone.

In fact a cheap email marketing plan can often provide you with better results and better functionality than those which may cost a lot more.

The key to finding the right email marketing software for you is to know what you are looking for and then checking whether the software is able to meet your specific needs.

When you start looking around you will see that price alone is no reliable indicator of performance.

Here are three top tips to help you choose a cheap email marketing plan which is right for you:

1. Does it do what you want? – Your needs may be simple or complex but you have to take time to find the software which is right for you. Remember that this is is one piece of software that you are likely to want to keep for many years, so time taken at the outset to make sure it is right for you is time well spent. Look for software that allows you to create multiple lists so that you can send different messages to different subscriber groups. Also look at any limits there may be on how many emails you can send and whether the cheap headline price remains cost effective once your subscriber base grows.

2. Is it easy to use and understand? – You may have found an email marketing plan that is right for you in terms of price and functionality but you are not done yet. It is vital that the software you choose is easy to use and understand. If you have to learn complicated new skills and if getting people to sign up to your list is too complex then you will be spending too much time on managing your marketing software when you could be working on managing your business or organization. Also look for the software provider’s track record, its customer service and willingness to help you when things go wrong.

3. Is it flexible enough to meet your future needs? – You will not want to move your subscriber base to a new platform if you outgrow your existing one. Very often this will mean asking your subscribers to manually reconfirm their email addresses all over again. This is a hassle for you and also for them and a fair percentage of them will simply not go to the trouble of doing so and will, therefore be lost to you. Therefore ensure that the email software you choose will be able to meet your needs as you grow. The approach “this will do for now,” is not to be used here. Far better to have the mindset of “this will be good for the next ten years or more.”

RocketResponder is an email marketing platform which has been designed to be cheap but highly functional. With the simplest price plan in the industry – one low flat fee no matter how big your subscriber list – if offers full functionality while keeping costs low and predictable.