When we write an email we want it to get seen. We want people to see it, open it, read it and take action on it if appropriate.
The very last place we want our words of wisdom to go is into someone’s spam or junk folder but sadly this happens from time to time because spam filters can sometimes catch some good emails as they try and filter out the bad.
Here at RocketResponder we want to ensure your emails get seen by the people who signed up to your list so here are our seven top tips to ensure that you avoid spam filter and ensure your message gets across to the people on our list:
- Stop using aster*sks in your emails. The only possible reason you might have to use asterisks in your emails is to try and trick the spam filters. Just write your content for the people you are aiming for and don’t try to beat the system. Normal people never spell ‘free’ as ‘fr*e’ – I know this, you know this and the people who came up with the spam filters know this. Spam filters flag your email harshly if there are asterisks within words. Saying ‘fr*e’ is far worse than saying ‘free.
- Understand email has changed. All the major providers understand that most emails come from the top 10 providers. They don’t base delivery on the provider. They now base delivery on the individual sender. This is why some emails will go to the inbox and others to spam when the email is sent on the same provider. So the major thing to take back from this is you need to have a good personal reputation.
- Don’t send from a yahoo address. Yahoo made a change to their email policies which tells every receiver that if Yahoo didn’t send it to mark it as spam. For best results you should use your own email address on your own domain. So far Gmail isn’t bad, but they could make the change too. Nothing beats your own email address from your own domain.
- Encourage people to interact with your emails. If users don’t open your emails, email providers know it and you are more likely to have your emails flagged as spam. Ideally you want to write content that ensures that people are opening your emails and clicking on links. If you can actually encourage people to reply to your emails then that is even better again – replying to emails is a sure sign that the emails are not unwanted spam.
- Always use a valid email address. This may seem obvious to most but many people still send email from fake email addresses such as noreply@mysite.com. Guess what, when receivers get your email they check if the email address is real before accepting it. Use a fake email and you might not even make it to the spam bin, as it is quite likely that it will just be deleted on the spot.
- Be original in your content. Don’t copy and paste emails. The number of people following some old school ebooks or PLR email series is crazy. The problem is email providers are smart. They know that same copy was used before and wasn’t wanted. So when you send it, they’ll know it wasn’t wanted again. Always create value and original high quality content is king. And finally…
- Stop telling people you are not a spammer. Many spammers use this ‘trick’ in the hope that they get past the spam filters or convince recipients that they are not spammers. So even if you are not sending spam, the mere fact that you even mention it means you are in danger of being classed as spam. The bottom line is that if you talk like a spammer, you’ll get filtered like a spammer. If you have to convince someone it’s not spam, you’re not sending emails people want. Stop and rethink your email strategy before sending any more.
We hope those tips will be useful to you. Here at RocketResponder we are passionate about getting your message out to the people who want to hear it. We make sending emails and communicating with the people on your list simple and efficient. Use these tips and your messages will be seen time and time again.
