Traditionally email marketing software has a reputation of being a little hard to understand and a bit of a minefield for the non-technical.
However at RocketResponder we believe that using email marketing software should be about as easy as sending a regular email…it is just that the message is going to more people, that’s all.
The problem with a complex system is that the longer it takes to master the less time people will actually spend using it and that just doesn’t make any sense at all.
An email marketing platform is designed to be used and used regularly, so it makes sense for it to be simple, intuitive and fast. Log on, open the email editor, select the list(s) you want to contact, write your email and press send is the kind of complexity that we should be talking about here.
If you have to spend hours studying a manual or struggling to interpret what the complex video tutorials are trying to get at, then the software is far too complicated.
Surely it far better that this is a simple “on demand” tool that you open up and use when you need it and get on with running your business when you don’t.
There is another thing that we passionately believe about at RocketResponder and that is that email marketing software is not just for email marketers. In fact you don’t even need to work online to be able to make great use from such software.
RocketResponder is designed to be as useful for those working online as it is for those working offline…in fact if you have a group of people you need to contact by email on a regular basis then it could be the best email marketing solution for you.
Churches, restaurants, political groups, small businesses, non-profit organizations and charities are all groups who may not traditionally be associated with email marketing, but which could all benefit from it.
In fact the list is virtually endless. Clear communication is vital both in the online and offline communities and email is a great way to get a message across in a clear manner to the very people who want to hear that message.
Today’s email marketing technology means that is now easier than ever before to handle your vital communication yourself, without having to hand it over to an expensive third party.
You really don’t need any great technical knowledge to manage subscriber lists and send them regular emails about things which are important to them and to you.
However you do need to consider whether you are currently using the best email solution for you and whether you are using email marketing effectively for communication.
If you have not considered using email marketing technology like RocketResponder until now, then this might be an ideal opportunity to discover just what it could mean for you.
