RocketResponder Launches Cool New Responsive Email Editor With 360,000 Free Images

Patrick Griffin 7 Comments

Responsive email editor comes to RocketResponder

RocketResponder has launched a cool new responsive email editor, which not only ensures that your emails look highly professional, but which works flawlessly across all email clients and on all devices.

This is a huge upgrade for RocketResponder and means you will have total control over how your emails will look for that extra special personal touch that your subscribers will really appreciate.

Not only will your emails look great but the new email editor fully fits in with the RocketResponder ethos of being fun to use and easy to understand.

Now you choose exactly how you display your emails and you can either upload your own images or browse through more than 360,000 free images directly from our email editor. We have integrated RocketResponder with Pixabay to provide you with free, high quality images, vectors and art illustrations that you can use anywhere.

So let’s take a look at how it all works…

When you login to your RocketResponder control panel to send an email to your subscribers you now see a screen which looks like this.

new responsive email editor template system from RocketResponder

 

Note that there are currently seven templates to choose from but new ones will be added on a regular basis.

The templates are cool, but they are not the coolest part at all…think of them as your starting point but the really cool feature is the total flexibility you now have to be creative with your email design.

Even if you have no design skills, this easy-to-use drag-and-drop system will have you producing professional-looking emails in just minutes.

So choose a template that you like and start having fun…

RocketResponder responsive email editor template example

Here are just some of the really cool features which you will love and will have you looking at the way you send emails in a whole new light…

* There is absolutely no complicated coding to learn or implement.

* Just click on the heading and wording to change it to what you want to say.

* For any elements you don’t need, then just highlight them and delete.

* Click on the pictures to either replace them with your own or choose from the 360,000 images we have available for you.

* Easily add any section from the options in the right hand side by just dragging them over to where you want them to go.

* Make headings, text or pictures clickable with hyperlinks to take your subscribers to the content you want them to see.

* Change font types, text colors, text size and add bullets, lists and buttons with ease.

* Never worry about your emails looking good across all email clients…they just will.

* Never worry about having to optimize your emails for desktops, laptops, smartphones or tablets…we have taken care of that for you already.

* One touch email preview function. See exactly how your email will look before you send it.

Here is a quick look at the awesome image editor. Let’s say you want to replace the standard image with one of a cute kitten…so you click on the picture, press the camera icon and search for the word ‘kittens.’

Search for 'kittens' using image search on RocketResponder responsive email editor

Or maybe ‘chocolate cake’

'chocolate cake' search term using image editor on RocketResponder responsive email editor

Or ‘furniture’…

'furniture' search term using image editor on RocketResponder responsive email editor

I think you get the idea…now choose an image you want, edit the text next to it and you are all set.

This is what you might do for example if you have written a blog post about exotic pets…

Default view…

Using the RocketResponder responsive email editor.

Your version…

Using the RocketResponder responsive email editor is easy

Make the image, the headline or part of the text clickable to your subscribers are taken directly to your blog and watch your views get a massive boost.

All you have to worry about is working out what message you want to get across to your subscribers and soon you will be sending out the most eye-catching emails you have ever produced.

Best of all there is no steep learning curve. We have taken a great deal of time to ensure that this is as intuitive and easy to use as is humanly possible.

Reading about the new RocketResponder responsive email editor on a blog post is one thing, but actually using it for yourself is a whole new experience you will not want to miss out on. Log in today and try it for yourself.

Why Do I Need An Autoresponder?

Patrick Griffin Leave a comment

Why Do I Need An Autoresponder?One of the things we are always finding at RocketResponder, is that the most diverse groups of people and organizations can benefit from using an autoresponder.

Two of the most common questions we get asked are “What is an autoresponder?” and “Why do I need an autoresponder?”

The first question was addressed in this blog post – What is an autoresponder and how does it work? – and the second one is the subject of this current post.

It might be easier to first set out why you might not need to use an autoresponder. Basically if you are only sending emails to friends or family then you will not need an autoresponder…a regular email service will more than adequately meet your needs.

When using regular email, you manually write out and send an email to, typically, one person at a time and every time you want to send an email message then you have physically write it out and send it.

Why Do I Need An Autoresponder?

If you find that you are regularly having to send the same emails to different people then you most certainly could benefit from using an autoresponder which will allow you to send the same email, or series of emails to multiple people, automatically as they sign up to receive emails from you.

If you don’t regularly send the same emails to different people – but could see how doing so would be of benefit to you – then you could also benefit from using an autoresponder.

Here are just some categories where using an autoresponder could bring big benefits and save you a lot of time in physically sending emails.

small businesses – contact your customers and keep them updated with special offers and promotions

large businesses – keep customers updated with special offers and promotions while also managing your internal email communications

special interest groups – send out information about your niche to those who share the same passion as you.

bloggers – let your readers know as soon as your blog has new content

affiliate marketers – promote launches and affiliate offers to your list at exactly the time you want to. Never miss a launch date again.

restaurants – let your customers know about special menus, themed events, food and beverage deals and offers.

website owners – maximize targeted traffic by building up a subscriber list of fans.

political groups – contact potential voters, organize support and publicize campaigns.

churches – contact your congregation about upcoming services, spread God’s word and reach out to the wider community.

non profits – highlight the work you do, explain why it is so important and raise your profile.

internet marketers – having an efficient, reliable autoresponder is the life-blood of your business.

These are just a small selection of people who would benefit from using an autoresponder, but the list is virtually endless.

In all cases there has to be a desire to communicate information to a specific group of people on the one hand and a desire for a group of people to receive that information on the other.

An autoresponder is the tool that brings those two groups together and ensures that your message gets out quickly and efficiently.

What Is An Email List?

Patrick Griffin Leave a comment

What Is An Email List?

When it comes to communicating with groups of people via email, then you will constantly hear people talking about their email lists.

But what is an email list, where does it come from and why do you want one?

So let’s break this down and look at each question in turn.

What is an email list?

According to Wikipedia: “A mailing list is a collection of names and addresses used by an individual or an organization to send material to multiple recipients. The term is often extended to include the people subscribed to such a list, so the group of subscribers is referred to as “the mailing list”, or simply “the list”.

That is factually correct but it misses one very vital element which you will need to understand if you are going to get the best out of the interactions you have with your list.

Never overlook the fact that your list is made up by individual people and it is the individuals on the list with whom you are communicating when you send out emails.

This may seem like an obvious point but it is something you should have at the forefront of your mind every time you communicate with your list, so that your messages are always personal and relevant.

So while you will be sending emails to multiple recipients, the trick is to make each recipient feel as though the email was written just for them. Achieve that and you will have a really wonderful relationship with your list.

Where does my email list come from?

When you use automated email software like RocketResponder for the first time, you don’t have a list at all to begin with.

What happens is people subscribe, or sign up, to be added to your list. If you have a website or blog you can invite people to sign up to your list in order to receive relevant information from you about their particular area of interest.

It can be quite common to give subscribers an incentive to join your list, such as a free report, a discount on their first order from you or some other offer which may encourage them to trust you with their email address.

It should go without saying that you will get the best response from your list of people if you actually deliver what you said you would when people granted you permission to email them.

For example if you promised to give people your ‘insider secrets’ to getting upgraded by the major airlines as an incentive to join your list then this should be the first thing they receive.

Be upfront and honest with your subscribers and you can have people on your email list for many years.

Why do I want an email list?

No matter what industry or niche you find yourself in, you will want an email list is there is a group of people with whom you would like to communicate via email.

You might want to promote your latest offers to potential customers, inform people about your specialist area of expertise, get a message out to supporters, inform, entertain or raise awareness for a cause.

If you have something to say and there is an audience which wants to hear your message then the email list is a way of bringing you and your audience together and a service like RocketResponder is the tool which manages every aspect of this communication.

 

Why Building A List Is Like Tending A Lawn

Patrick Griffin 1 Comment

building a list

It might not appear that building a list has anything to do with keeping your lawn looking good…but it has.

One of the mistakes that listbuilders tend to make is concentrating on the numbers on their lists to the exclusion of everything else.

This would be similar to just laying a new lawn and doing nothing but ensure that the grass grows. While this will work well for a while, soon the grass will become unmanageable and you will not have the results you wanted.

However if you spend time regularly ensuring that the new lawn has the right nutrients it needs, is regularly watered and trimmed then it will look good all year round.

It is exactly the same when it comes to building a list – it needs regular maintenance and while the work needed is not too hard or even too time consuming, but it does still need to be done.

Here are three top tips to help ensure that you get the very best out of your email list:

1. Remember that you are building a list of people. The names and email addresses on your list all belong to individual people so be sure to treat them as both people and individuals. Be personal, write for the individuals on your list and not to the overall list as a whole. That way people will feel that they matter to you and that you want to help them. Using an autoresponder like RocketResponder can really help build the personal touch between you and your subscribers if you take care to treat your list as a group of individuals.

2. Be helpful, informative and respectful. Never forget that you do not have people on your list as a right…they are there because they want something from you. Generally the ‘something’ that people want is information relevant to their needs. Take care to draft a series of emails that will meet those needs so that your subscribers get the information they want in a timely manner. Make sure that every new subscriber gets a welcome email and that you let them know how they can contact you when they need additional information or when things go wrong.

3. Be flexible and react to fast-moving events. A good autoresponder is not just there for sending out a pre-written email series – it is much more flexible than that. Sometimes you will want to send out emails to your subscribers which do not fit into the pre-programmed series of emails that you had planned in advance. This is useful when you are reacting to breaking news or to new events in your niche or when you have some exciting news to impart or a new offer or promotion coming up.

It does not take too much time to keep on top of your email list, even when it grows to a large size. Just take the time and effort to tend to your list just as you might tend to a well-cared-for lawn and you will be sure to get the very best results from your list-building activities.