Email Marketing For Churches

Patrick Griffin Leave a comment

https://www.rocketresponder.com/email-marketing-for-churches

More and more churches are discovering that email marketing is a fast, efficient and really cost-effective way of getting their message across to their congregations.

Email marketing for churches allows your church to reach more people than ever before, which will help both to attract new members and keep existing members informed and in touch with what is going on.

Simple, modern communication.

RocketResponder is an automated email service which has been designed with with churches in mind. We have set up a communications solution that is easy to understand, simple to use, very cost effective and highly efficient.

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Email Marketing For Restaurants

Patrick Griffin Leave a comment

email marketing for restaurantsThere are some customers who are regulars and others who may visit your restaurant only once or twice in their lives.

By using email marketing, it is possible increase your profits from both of these groups by encouraging your regular and occasional customers to come back and eat with you more often.

Quite often, eating out is a rather spur-of-the-moment decision and the choice of venue can be surprisingly random.

“Let’s try that new restaurant in town,” or “I fancy eating out somewhere” are commonly heard phrases when it comes to eating out.

Your job as a restaurant owner or manager is to encourage people to come to your restaurant when they are considering eating out.

This task is made so much easier if your potential diners are actually thinking about your restaurant…and that is where using an automated email marketing service like RocketResponder comes in.

By sending emails directly to people’s inboxes, containing information about your current offers, specials, discounts, deals and menus, your potential customers have your establishment at the forefront of their minds.

RocketResponder - Email Marketing for Restaurants and Restaurant Owners

But isn’t this spam?

Well if you just randomly target individuals with your marketing messages then it is spam, but if you get their permission to contact them then it is not.

The good news is that it is surprisingly easy to get people’s permission for you to email them with your news and offers about your restaurant.

Many of your customers would welcome the chance of receiving regular emails from you…all they need is for you to ask.

How it works?

Customers sign up to your RocketResponder subscriber list, where they can receive a series of emails about your business. What is so great about this system, is that as soon as anyone new joins your list, they get the emails you have already written.

There is amazing time efficiency here because you write the emails once and then they go out to everyone who signs up, without anyone ever being missed out.

In addition each time you have something new to say – such as introducing a new menu or a seasonal offer – then you write just one email and it goes to everyone on your subscriber list.

You can encourage people to sign up in many different ways. Some tried and trusted methods include having an opt in form on your website where you ask people to leave their name and email address in order to receive news and offers from you.

Add an email sign up form to comment cards you present to diners with their checks, on your menus and with take away orders. Asking diners to subscribe to your list when they book online is also another great way of adding subscribers to your list.

Remember that everyone who is on your list is there because they want to receive offers from you. They are inviting you to tell them more about your restaurant and why they should come back again to sample your food.

By using email marketing in this way you can nurture a growing base of repeat customers and this is great because it will help increase your income and profit.

Repeat and regular customers have zero cost of acquisition and can often act as unpaid sales members as they are the most likely group of people to recommend your restaurant to friends, co-workers and family members.

RocketResponder has been designed to be simple and easy to use and it also allows you to send out stunning emails without needing any design skills at all.

You can import pictures of your food to our drag and drop template system and use both words and pictures to sell your restaurant and tempt customers back again.

Rocket Responder - Email Marketing for Restaurants

With RocketResponder you will never have to rely on the hope that your customers will somehow come back on their own. Instead you will give them that gentle push that may be all that is required to have them return time and time again.

Remember that you can also use email marketing to ask for feedback, promote your social media sites, conduct quick polls and surveys, send out tips and advice and send out exclusive offers for your subscribers.

RocketResponder is like having a sales person who works for you 24 hours a day 7 days a week and who never gets tired.

Learn more about how RocketResponder can help your restaurant bring in more customers  – Email Marketing For Restaurants.

 

Email Marketing For Real Estate Agents

Patrick Griffin Leave a comment

Email marketing for real estate agentsEmail Marketing For Real Estate Agents: In the real estate industry, getting information out to clients in a timely manner can make all the difference.

It is an industry where communication is as vital to your success as is your knowledge about buying and selling property.

It is no longer good enough to wait for clients to come to you, because that is one sure method to be left behind in a highly competitive marketplace.

These days email marketing is an essential tool for real estate agents and, very often, a preferred method of communication with clients and potential new clients.

Not only it is an ideal way of effectively marketing the properties on your books but it is also an amazingly effective method of marketing your business.

An automated email service, such as RocketResponder, is also an invaluable tool for attracting new clients and obtaining more income from existing clients.

It will also allow you to effectively promote your business, help set you apart from the competition and allow you to be seen as a trusted adviser to your clients.

Attracting New Clients

Let’s face it, there is a lot of competition out there, so every new customer counts and they are not afraid to shop around.

Most of your potential new customers will want to know many of the same things…what you can do for them? how experienced you are in the market? will you will do a good job for them? how efficient are you? can you be trusted? and so on.

You have probably explained these things to people over and over again, but have you considered how email marketing could be of huge benefit to get these messages to your potential new customers?

With RocketResponder you could write a series of emails covering the things that new clients really want to know when deciding on where to place their business.

You do the work once and the emails are sent out to every potential new client who signs up to your email list.

Once the emails are written, there is no more work needed on your part and everybody who joins your email list will receive the information they need about your business.

When email marketing like this is done correctly, then it can really help you convert potential leads into new customers.

Gaining More Income From Existing Clients

Email marketing is also great for informing and reminding existing clients about the full range of services that you provide.

Timely reminders, sent via email, can be that final push that is needed for a customer to take an additional service that might otherwise have slipped their mind (or gone to a competitor).

You can embed links in your emails to take subscribers to the precise page you want them to visit, such as a sales page for the service you are promoting.

Here is an example of one of our many email templates which can be customized with drag-and-drop simplicity:

Email marketing for real estate agents -RocketResponder template example

Promoting your business

Email marketing will allow you to effectively communicate with an audience which has already shown an interest in what you have to say.

Remember that people will sign up for your email list to receive offers, information, details of properties they may be interested in, insider news, time saving tips and much more.

Use email marketing to promote your business and explain why you should be the first choice for the customers you are targeting.

Setting Your Business Apart From The Competition

RocketResponder can help set you apart from the competition by allowing you to give everyone the personal touch they really crave.

You can also showcase your expertise in the market and the knowledge and helpfulness of your staff by sending emails which help your client and, at the same time, highlight the qualities that make you the right choice for buyers and sellers.

The great news is that this does not take up lots of your valuable time because the system is highly automated and about as easy to use as sending regular email.

Become a Trusted Adviser

Building up trust with your customers is probably more important in the real estate industry than many others.

Write emails specifically aimed at buyers, sellers and renters so that your advice is always relevant to your target market.

Moving home can be a highly stressful time and your clients will want to be 100% assured that you will get everything right.

The pointers above gave just some of the ways why using RocketResponder for your email marketing will boost your business and help you gain trust among your client base.

RocketResponder is like having a sales person who works for you 24 hours a day 7 days a week and who never gets tired.

Learn more about the features RocketResponder offers for the real estate industry – Email Marketing For Real Estate Agents.

Email Marketing For Small Businesses

Patrick Griffin Leave a comment

Email Marketing For Small Businesses with RocketResponder

If you run a small business then everything you can do to attract new customers and retain existing ones will help your long-term profitability.

One really powerful way of getting the very best out of your customers is email marketing. This is why RocketResponder has taken a lot of care to look at how it provides email marketing for small businesses.

You may be missing out on income from your customers simply because they are not thinking about you. Email marketing ensures that your business, and your offers, will regularly be in their email inbox.

These are some reasons why small business owners may not use email marketing:

– It sounds too complicated for me, I don’t want to have to learn something new.

– I don’t have time for email marketing because I am too busy running my business.

– I don’t know how to use email marketing. What would I even write about?

– It is just another cost to spiral out of control.

At RocketResponder we know that these are all very real concerns which is why we decided to make email marketing for small businesses simple, quick and easy to use with a fixed price plan so that costs can never spiral out of control.

We know how important email marketing is to small businesses which is why we have come up with a solution which business owners can confidently use to boost their interaction with customers.

Is It Really Not Complicated?

Using RocketResponder is not complicated at all. In fact if you can send regular email then you can use our software to communicate with your entire customer database.

RocketResponder - Email Marketing for Small Businesses

Choose one of our stunning templates and just drag and drop images and text blocks into the email to get a professionally looking email composed without needing to know any coding skills at all.

It might look something like this…

RocketResponder - Email Marketing For Small Businesses

Or this…

An example of a RocketResponder email template

If you prefer you can just send out a simple, text only email without any fancy graphics at all…the choice is totally yours.

One of our top priorities was ensuring that RocketResponder was not difficult to use. It is as simple as writing your email, deciding which list(s) you want to send it to and then choosing when you want to send it.

We also understand that with any new system, people will sometimes run into difficulties so when you need help we are there to get your problem solved quickly and efficiently. This is both easy and fun to use.

But I still don’t have time for email marketing…

There is one thing that virtually all of your customers will have in common…they will want information about the goods or services you provide.

RocketResponder allows you to ensure that every customer gets high quality information from you as soon as they subscribe to your list.

Here’s how it works.

You write a series of emails which will be received by all new customers over a period of days, weeks or months after they subscribe to receive information from you.

These could include a welcome email where you thank them for subscribing, an email introducing yourself and your business, one explaining how they can contact you and where they can get help if things go wrong, another about what set’s you apart, an email or two with useful information about the niche you operate in…that sort of thing.

Just choose the topics you would like to read about if you were a new customer to your business and start writing. (If you don’t like the thought of writing emails, you can outsource this to someone else for very little cost.)

You only have to write these emails once, decide the time interval you want them to be delivered and then every time a new subscriber signs up to your email list they will get the emails delivered without any further work needed on your part.

No customer is missed out and everything you want them to know about your business is communicated to them without you having to interrupt your working day for a moment.

You can also send emails out to your entire list whenever you want…such as when you have an offer or promotion you want to highlight or a special time-limited deal on your website or in store.

RocketResponder is designed to allow efficient communication with your customers while taking up as little of your time as possible.

I still don’t know what to write about…

The section above gave some suggestions about to the kinds of things you could send out in your emails.

If you still need some ideas then just think of the questions that your customers ask all the time.

Is there some advice that new customers want time and time again or some particular information about the products or services you offer? If so, then write about that.

You could send out a regular newsletter to your subscribers, give tips and hints about the industry you work in, use RocketResponder to give exclusive discount codes to your subscribers or to alert them first on red hot offers you have coming up.

Once you start thinking about it you will come up with many ideas for ways to use email to communicate with your customers and potential customers.

I am worried about another uncontrolled business expense…

You can stop worrying. We know that small business owners like to know what their business expenses are going to be ahead of time…so we have taken care of that.

Most email marketing services set their charges based on how many subscribers have joined their list…the more subscribers you attract then the more you pay in monthly fees.

Others will charge based on how many emails you send out and with these price plans it is impossible to calculate how much you will pay in advance.

RocketResponder is much simpler than all that. There is one small monthly flat fee which stays the same regardless of how many people you add to your list or how often you communicate with your subscribers.

Business owners have told us that price certainty is something that is important to them and we have listened.

Small Businesses thrive off repeat customers. People have busy lives and your customers will need to be reminded to comeback and buy from you. The best way to do this is through email.

RocketResponder is like having a sales person who works for you 24 hours a day 7 days a week and who never gets tired.

Learn more about the features RocketResponder offers for small businesses – Email Marketing For Small Business.

How Email Marketing Software Can Improve Customer Retention And Acquisition

Patrick Griffin Leave a comment

Customer Retention and Acquisition

Customer Retention and Acquisition: It is one thing getting a customer for your business, but it is quite another to keep that customer.

There are so many things that could happen to stop them remaining with you and going on to be a valuable repeat customer.

In business, it is repeat customers that you really want to really encourage, the kinds of people who love what you do and are happy to spend money with you time and time again.

Here are some possible reasons why customers may decide not do carry on doing business with you:

– they are unhappy with your customer service

– you make it difficult to buy from you

– it is hard to get information on exactly what you offer for sale

– they feel that they are not important to your business

– the overall ‘customer experience’ is not good.

The good news is that when it comes to customer retention, using email marketing software such as RocketResponder could really help with all of the possible reasons shown above for customers deciding to take their business elsewhere.

Let’s take each point in turn:

Your customers are unhappy with the service you provide them.

This is easy to put right. If you have the mindset that you want to retain customers for as long as you possibly can then you will work hard on keeping customers happy.

One great way is to use email to inform your customers about your business and to let them know how they can contact you if things go wrong. Use a short email series when a new customer joins your list to show that you care about each individual customer and how you go the extra mile to ensure that your service will meet and exceed their expectations.

You make it difficult for customers to buy from you.

It is amazing how many businesses fail here. If you do business online then there must be a quick and easy way for customers to buy items from your website. The process should be clear, obvious and very easy to complete.

You can also make it easy to buy from you by sending out emails to your subscriber list which contain information on your current offers, special deals, seasonal promotions and so forth. Also be sure to include a link in the email to the sales page for the deals, services or products that you are highlighting.

Nobody will ever complain that you make it too easy to buy from you.

 It is hard to find out what you offer for sale.

Once again you cannot be too obvious about this. Your website, if you are online, should clearly state what you sell so that there is no doubt in the visitor’s mind whether or not they are on the right site for what they want to buy.

Once again use emails to highlight your latest offers. The great selection of email templates and images inside RocketResponder really let you show off what you are selling to maximum advantage and, of course, you can upload your own images to send to your customers via email.

An example of a RocketResponder email template

Your customers don’t feel that they are important to you.

This is a really big mistake and one you don’t want to make. Remember that by building a list of customers or subscribers you are building a list of individuals.

When you email your list, always address the emails to the individual and write as though you are writing to just one customer. Imagine your ideal customer and write your emails for that individual. Just doing this will go a long way to ensuring that all your customers feel valued and important to your business.

Your overall customer experience is lacking.

These days, increasing numbers of customers want to do more than simply buy something from you. They want the buying process to be an experience which begins with them thinking about making the process and continues right through to using the goods or service that they have purchased.

If that process is pleasurable then it is more likely that you will retain more of your customers and attract new ones.

This is one of the reasons that you will want to send out emails on a regular basis to your customers. Say you are introducing a new range of goods in two month’s time. Well it would be a great idea to explain ahead of time that you have exciting new goods coming soon. You can give more and more details as the launch approaches to build up excitement in the minds of your customers.

Then when you are ready to go live a series of emails explaining that you can now buy, and a direct link to the sales page, should really pay dividends.

Finally remember that you will be adding new subscribers to your email list all the time and this is how you can do well on the customer acquisition front.

When someone joins your list and sees that you have a well-structured series of emails to show that you care about your customers and really want to help them, then they will be more likely to want to go on and buy from you.

Using email for customer retention and acquisition is not difficult but it is a really important step in both processes. With RocketResponder we have worked hard behind the scenes to ensure that getting the right message to your customers is fun, really quick and easy to do.

An example of just one of the RocketResponder fully customisable email templates