Customer Buying Cycle

The Basic Customer Buying Cycle

Any sales training methodology should be grounded in a thorough understanding of the customer’s experience from the point of his or her discovery of a need or desire to the point of becoming a new customer. This process, the customer buying cycle, is broken down in diverse ways and numbers of steps by various sales training experts. Familiarizing your sales staff with any reasonable configuration of it should well serve your customer and your company. (more…)