Maintaining strong sales productivity requires continuity, timeliness, and customized communications. Information exchanges with prospective customers must be thorough. All issues must be addressed, and all leads fully developed for closing. Many essential tasks fall through the cracks in an inefficient lead management program. Use the guidelines below to increase lead quality, generate more new sales, and multiply referral leads from existing customers.
Email Marketing For Lawyers
The relationship between lawyer and client is one of trust and discretion.
The problem is that for many, when seeking a new lawyer, it is difficult to know who to trust with your legal problems.
Not only that, but it can be hard to work out whether the lawyer you are considering is actually good at their job or is someone you will want to trust and open up to.
As a lawyer you want people to trust you and you have only a short time to win people over before they consider moving onto the next name on their list. (more…)
Use Emails to Market to Prospects
Prospects have different needs as compared to converts. They still need to establish a sense of trust in a brand in order to buy. Small business should be segmenting their emails and providing uniquely tailored messages to each sub-group.
Why Email Marketing Beats Social Media for Small Businesses
Small business owners typically hear advice on making the most of social media for marketing purposes. After all, social media helps you reach large audiences and interact easily with potential clients. However, focusing on social media might mean you end up neglecting to make use of an even more effective marketing tool that’s right at your fingertips. Email marketing provides certain advantages over social media for small businesses that really shouldn’t be overlooked.
Predictive Intelligence for Higher Revenue
Email campaigns should be created to generate interest and revenue, right? No one wants to create emails that are just shouting product information and CTAs into the void. One of the most effective ways to spark a recipient’s interest is to use predictive intelligence and predictive personalization in your email marketing.