Welcoming new subscribers: We generally love shiny, new things.
Think of the last time you treated yourself to something new or when you received a really wonderful gift from a friend or a loved one.
Perhaps it was an item of jewelry, a watch, or even a gleaming new car if you have really generous friends.
Whatever it was I get you spent a lot of time admiring it and generally paying it more attention than you normally would simply because it was new and exciting.
Now believe it or not, things can be exactly the same with you…yes with you.
When someone joins your RocketResponder list for the first time then they are there because they want to be there.
For the purpose of this post we will ignore those who just sign up for things for the free gift or free report, those who sign up and forget they signed up and that bizarre group of people who sign up for everything going and then never do a single thing with the things they signed up for.
Those apart there will be new people on your list who want to hear what you say and want to become part of your community.
So with that in mind you should:
- Lead them by the hand – Ensure you have an autoresponder series set up to give the subscriber lots of relevant information in the first few days of joining your list. They should get a welcome email immediately. Then, if you have not done so in the welcome email, introduce yourself and tell your subscriber what you would like them to do next. Then provide some useful free content which may be in the form of insider tips, how to videos, free reports, special offers or a combination of all the above.
- Don’t be shy to pitch them for something – You have welcomed your subscriber, given them information of value and now you have something of value you think they might like to buy. Go ahead and make the offer. “Hey I have this great deal I think you would really love.” Go for it.
- Keep the conversation going – As they get to know you there is no need to keep the conversation going at such a breakneck pace. So cut back on the frequency of your emails but don’t stop completely. Some people love the “tip of the week” or “tip of the month” email series to keep people interested. Again if you have other sales messages then include these too. Just don’t make every email a sales email as this is quite off putting.
