Email marketing tips and tricks: There are times when it is helpful not to be timid in your email marketing.
Let’s say you have an important announcement to get across to your subscribers.
It is something you know they would be interested in, or at least you hope that they would be interested in it.
This might be a brand new launch, a cool new product or a special promotion that you want everyone to be aware of.
So naturally you send an email to your RocketResponder list telling them about the cool new thing you know they will love.
The problem is that people being people, not everyone will actually read your email.
And this will include some of the people who might be really interested in the contents of your email.
Now it has been shown that if you send an email multiple times to people the following could happen:
- you will annoy your subscribers and turn them into unsubscribers (very bad)
- they will still not read your email (bad)
- they will become interested enough to find out why you are sending so many emails that they will open one and (hopefully) take action.
OK so there is a more subtle way to minimize the chances of the first two events happening.
If you have a very important message to get across then devise an email series just for this one topic.
So if you want to send three, five or seven emails to promote the launch, event or new product then send three, five or seven related emails on the subject. You could, for example, talk about the new product or promotion, explain some of its main points in the email series or give a series of hints or tutorials if appropriate.
Obviously you don’t want to hammer home the message every time you send an email but there will be times when you really want to ensure that your message gets read and understood by the maximum number of people.
