Email is one of the most powerful tools for online marketing. It allows you to bring customers back to your website and to provide them with ongoing “connections” to your business, product and service. The end result is that you’ll be investing one time in the effort to get a new customer to your website and, once they buy from you or interact with you, they will then come back time and time again. How do you make it happen, though? Here are some tips to help you to do so.
Subject lines are headers in a paper
From the time they open their inbox, your message can stand out or fade in with the rest. It all comes down to the headline you create. View these as a headline in a newspaper – ensure they stand out, provide important information, and pull your reader in. Be sure they are not “spam” titles, which tend to be very sales-oriented. Instead, make them information and provide a solution to a problem or information they really need.
Not all emails should sell to your customers
Every email should have links back to your website and sales pages or inventory. However, your emails need to do more than just offer sales information. For example, if you are a dentist and its fall, provide a few informational articles about getting kids in to the dentist and back in a routine. You may want to offer tips on how to get a garden ready for the summer reason if you are a landscaper. The key here is to provide valuable, interesting, and useful information to the reader. It matters that they get something of value from your emails.
Build your brand with your emails
Emails do more than just provide information on your products and service. They also help you to sell and build your brand among your clients and customers. What you include in these emails will help to form an opinion about your brand and business within the mind of your client. Do you want them to view you as:
- Affordable
- The expert in the industry
- The place where everything is in stock
- The brand that solves their problems
- The company to turn to for hard to find solutions
This list could go on and on. What do you want your customers to think about you when they need a service or product that you offer? Be sure that is clear in your email marketing campaign.
Offer an incentive
Of course this is a fantastic place for you to offer a special or discount to your readers. You don’t want this to always be the only reason you reach out to your readers, though. Rather, you’ll need to work one-on-one with your client base to create valuable offers that get them to your site and still allow them to maintain a high value of your site and your products. You might do this by offering a discount price on subscription services rather than on purchases for one item. If you have a storefront, send a discount offer when they bring the coupon into the store. Find a way to engage your customers and get them to your site.
Email marketing can help to increase your company’s sales if you put the time and effort into create effective, professional emails and you manage your list effectively. Having a powerful email marketing software program to do this is an important step of course, but so is creating a message that really matters to your reader, not just one that gets sent to the spam folder.
