Marketing must create new ideas and evolve campaigns to keep their branding message relevant and their initiatives fresh. A big marketing challenge is finding the time to consistently create relevant, valuable information clients and prospects need.
When it comes to creating successful email campaigns, it doesn’t have to be difficult! Here are four easy hacks to make your email marketing initiative a rock star.
First, organize a game plan. An easy way campaigns careen off course and end up failing is lack of direction. What is the campaign trying to achieve? Promoting your blog, a product, a webinar? The marketing team must decide on one cohesive goal before the first email is designed, and keep it in mind throughout the process.
Then, put some brain work into the subject line. 90% of marketers say they don’t spend enough time on subject lines. Don’t be one of them! The subject line is the key reason an email gets read or trashed. Think about the title just as much as you contemplate the email content. What is catchy without being spammy? Give them a delicious offer they can’t refuse, or a snippet of a topic so interesting they must read more about it.
A big DON’T on subject lines: making them too long. Some email systems cut off long email subject lines, and they show up weirdly truncated. Keep the subject as close to fifty characters as possible.
Speaking of short and sweet…..
…..remember to be brief. If your team has set a goal, as recommended above, brevity is easy. Greet the person by name, as Experian Marketing Services recently found that personalized emails have 29% higher open rates. Then, lay out the reason for the email, three short benefits to them, and an offer. It may seem like a good idea to write several paragraphs about the product’s or service’s benefits, however, when a prospect opens an email and sees a bunch of text, he or she will most likely click away.
Finally, add the finishing touch. They opened and read your email, now what? Don’t leave them hanging! Potential buyers need an easy next step. Again, think about the goal of the email, and add a relevant and awesome Call to Action. A button that clearly explains the next step is a powerful way to drive prospects through the sales funnel and into your client base. When designing calls-to-action, think about what you want the prospect to do after he reads the email. Free demo? Free trial? Download eBook? Two to four words leading the reader to the next step will increase the email’s effectiveness.
Emails are a common way of modern life, and inboxes get pummeled daily with offers and ads. Use these four easy hacks to make sure your message doesn’t get lost in the fray. By setting a clear goal, creating a compelling subject line, keeping it brief, and adding a powerful call-to-action, your company will fast become an email superstar.
Now rock on!
