Five Tips On Using Emotions To Better Engage Your Subscribers

Never be afraid of using emotion to communicate with your subscribers and customers.

You can do very well by not only appealing to the emotions of the people you are talking to but also by allowing your emotions to come through too.

I am not suggesting that in every email you pour your heart out to your subscribers and list all that is troubling you…that would be more than just a little off putting and would be a sure way to lose subscribers fast.

But if you feel strongly about something, if something gets you all passionate and worked up then this is exactly the sort of emotion you should share with your subscribers.

You want them to get passionate too and if they know you are really enthusiastic – especially when it comes to your business – then they will be more likely to do business with you.

So here are five tips to consider when it comes to using emotions in your emails to better engage with your subscribers:

1.  Be positive – If you have a bright, happy, sunny outlook then it can be quite infectious. So if you are sending an email to promote something then be enthusiastic as you can. If product “x” changed your life then make sure the world knows about it. Try it, it works.
2. Think long term. You have worked hard on building your list so you want do all you can to keep it. Again if you are upbeat and happy in the way you communicate then people are much more likely to want to hear from you than if you are always moaning and miserable. Even if you have bad news to convey – maybe you are putting your prices up – then be sure to highlight some really good benefits which can come from this.
3. Make connections. Your emails are only ever going to be effective if you are connecting with the people you are sending them to. This is where being yourself, being human, really comes into play. Don’t be scared of sending an email saying: “Hey I want to just let you know why I am so happy, excited, scared, upset, annoyed or sad today…” This will allow your subscribers to empathize with you and this is a very good thing. (Be careful with this one though – remember what I said about constantly pouring your heart out at the start of this article.)
4. Invite feedback. Let your subscribers share how they feel with you too. You could direct them to your blog (if you have one) or to Facebook or Twitter. Building ties this is all about building emotional bonds between you and the people who have joined your list. Once again, if people believe that you care about them and their needs they they are likely to stick around and follow your advice.
5. Be genuine. Avoid the temptation to fake an emotion because you hope by doing so will get a better response. Nobody likes being lied to and this is, well, lying or at least being a little deceitful. If you do this then people will see through you and unsubscribe and that is the very last thing you want to happen.

The bottom line is don’t ever be afraid to be yourself and always allow your personality to shine through when you sent out an email.