Five Tips To Make Your Next Autoresponder Campaign Sparkle

When you use an autoresponder service like RocketResponder you open up a whole new world of communication with your subscribers.

You have a powerful tool to ensure that your message, or series of messages go out exactly when you want them to and over the time period you want them to go out.

This leaves you free to concentrate on the message and to ensure that the information you are communicating is spot on.

Here are five top RocketResponder tips to ensure that your next autoresponder campaign (and every other autoresponder campaign after that) works out exactly as you want it to.

1. Always plan in advance. This is a must. Take the time to work out what message you want to get across and what you are going to say. There should be a structure to every email campaign you put together whether it is a series of training steps, the build up to a launch or the ‘drip feed’ of information over a set period of time.
2. How long will it last? There must be a definite start date and a definite end date for your campaign. Make sure you leave yourself long enough to plan the email campaign in advance so it is all ready to go and you are not leaving things until the last minute.
3. What am I trying to achieve? The campaign must have some specific goal otherwise you will not be able to tell whether or not it has been a success. Work out what the goal is and how best you are going to achieve it.
4. How frequently will I send emails? If it is a short campaign then it might be appropriate to send an email every day but if it is a bit longer then maybe one every other day or every three days might work better. Finally if you have not contacted your list for a long time and you plan to send them regular emails during this campaign then it might be worth warning them in advance that they are going to hear from you again.
5. Make sure everything works. When everything is all queued up and ready to go then make sure everything works as you want it to. Send each of the emails to yourself first and read over them for any factual mistakes or grammatical errors. Also test that all your links work as you want them to and that any pages you send people to are the correct pages and the links or sales buttons on those pages are also properly set up.

Try putting these tips to work and see how well RocketResponder can work for you.