Email subject lines – the real life examples continue

How are your RocketResponder emails coming along?

If you have been following this series you should really be thinking about your subject lines now.

How many of these people put enough thought into their own subject lines do you think?

• What can we do for you? – I like this as it puts the recipient of the email right at the heart of the message. It got the email opened and once inside the sender wasted no time in explaining what his program could do. I would only have changed it to read “Look what we can do for you…” just to avoid someone answering the question with the answer “nothing” and clicking delete. My change avoids the negative altogether and turns the subject line into a call to action which has the subtext – “Open this email to find out what we can do for you.” Good subject line. Liked it a lot.
• Patrick Here is an Extremely Simple Business Model that WORKS! – Love the message, hate the grammar. The mixture of capital letters and lower case letters is off putting and the random all capital word at the end is even more so. This detracts from what is actually a very powerful marketing message. I will forgive the grammar errors and open it any way. Works for me.
• LibertaGia – If your subject line looks like a spelling mistake I won’t open the email. Deleted already.
• ListJumper == High CTR! – I know what ListJumper is and I know what CTR stands for. However take a step back when you write a subject line. If I didn’t already know these terms then this would mean nothing to me at all. As for the two equals signs in the middle I have no idea what that is all about. Not a great subject line by any means but I have seen worse. I wouldn’t be tempted to use it.
• WARNING .. highly addictive! – That is all it would take to get me to open this email. Remember all you want to do is build up enough curiosity to get the email opened. In this case three words is all that is needed. Best of the month.
• Let Me Show You The Way – Yes, this works too. Hooked in six words this time. The internet can be a daunting, scary place, especially for the new and inexperienced. Why would you not want someone to show you the way? Opened.

I am off on the look out for some more now, see you back here in a month.