mastering email subject lines: The RocketResponder email subject line series keeps on coming…it is hard to believe that another month has passed already.
Just where has this year gone? Hopefully your email marketing campaign is working well for you but there is always room to improve.
See what you think of these half dozen subject lines which were randomly culled from our inbox:
- Buy 1 year of hosting get the 2nd year FREE! – This is from the ‘tell it like it is’ school of subject line writing. You know exactly what you will get when you open this email. If you don’t need a hosting deal right now then there is no need for you to look at the email at all but if you do then you might be very tempted to take a look inside. Don’t be afraid to try out this approach from time to time.
- INVITATION to EARN thousands of DOLLARS ! – Since when does anyone need an invitation to earn money? Also the random capital letters and the unnecessary apostrophe make the entire message sound a touch desperate. I would pass this one by. It fails to excite me at all. #Fail
- We Just Went Viral!!! We Took The Only Top Spot In The World – Really? How very nice for you but what has this got to do with me and why should I even care? Let me put it another way. I don’t care about you, I care about me, so make the subject line about me next time. I wouldn’t have opened this email.
- Hurry ! Scurry ! best EVA positioning NOW – This started off really well and then they only had to go and spoil everything. I don’t know what EVA positioning is and I don’t have time to find out either. This one can pass me by. I think this opening would have been so much better if it said: “Hurry! Scurry! Never Have to Worry!” instead.
- ~~fname~Well Save You From the Sharks! – Oops someone didn’t use the test email function before pressing send. So you got the personalization wrong; I assume you mean “We’ll
Save You…” and not “Well Save You…” which makes no sense. Also if you are going to use every word in capitals then the lower case “the” stands out for all the wrong reasons. Finally an unnecessary apostrophe just to make this subject line disaster complete. 0/10 Dismal. - V TEN Leverages Traffic of TEs Mailers Blogs & Popular Sites – It very well may do but this subject line sends me to sleep. I would enter it in the “worst subject line of the year” awards but that’s about it. Another poor effort but still miles ahead of the previous entry.
Let’s meet back here in a month’s time and do it all over again.
