Email marketing tips and tricks: At RocketResponder we know how important email subject lines are, which is why we want you to give them some careful thought.
Here is another selection of real-life email subject lines and some thoughts about how effective they actually were:
- I am giving away $100 just to join a free program! – Ok well it does sound a bit too good to be true but it is also rather intriguing at the same time. I would have most certainly opened this to see what it was all about. Good subject line.
- Hi there Patrick – Take a look at this – Personal, informal, engaging and with just a hint of mystery. “Take a look at what?” I am asking. Now I am curious enough to open the email and find out more. It works. Excellent subject line.
- DR.CLIX !!!! D0ctor that treat dead traffic the right way..000h yeah!! – Ok so I know what Dr Clix is but if I didn’t then this subject line would be totally confusing. I also hate the way that the sender uses zeroes instead of the letter “o.” It does have me thinking “What is the right way to treat dead traffic?” and also “What does the term ‘dead traffic’ even mean? However as I don’t expect to get the answers in the email I wouldn’t open it.
- How I Went From 0 to 150 Leads in 30 Minutes.. – Apart from the fact that the ellipsis (…) is a series of three dots and not two, this is almost perfect. Yes of course I want to know how you did what you say you did. Opened. Success. Well done.
- goldline – Seriously? That’s really it. Without context this is just a random word. It does not make me think of anything. Woeful. Deleted already.
- Launched in 2013 with custom script – Probably just a bit too random and meaningless for my liking. I really can’t be bothered to open it to find what launched in 2013 with a custom script. Failed. Deleted.
Look out for another selection of email subject lines next month.
Loved the headlines analysis!
I have found that whenever email marketers REALLY want to keep it mysterious, then at least the first line inside the email is written in the same tone as the headline.
That way, you can’t read some of the content without opening the email first.
What you avoid is something like this:
Headline: Damn, I almost died yesterday…
Content: Well, not really.
Blah, blah, blah.
Because that gives away the curiousity already built in.
Anyway, hope I explained myself lol
Looking forward for the next headlines!
Sergio
Hi Sergio,
Yes that is really good advice.
It is totally correct to think of the headline/subject line as elements within the same overall linked package and not as just totally separate entities.
There will be more headlines for you in a month’s time!