If you have a website then there is one thing you need more than anything else…repeat visits from highly targeted and interested individuals.
With around one billion websites live on the internet right now, there is no point in just hoping people are going to come to you.
Also with increasing demands on our time, even if someone finds your site and likes it, there is no guarantee that they will come back if left to their own devices.
These days people need a nudge in the right direction. In fact they need constant nudges in the right direction and that is where email marketing comes in.
RocketResponder is designed to allow you to give your subscribers regular reminders that your website is there and that they really might like to visit it.
The great thing is that people really appreciate these reminders and many of them will take the action that you suggest in your emails.
It works because you are only selecting people who are already interested in your website or in the goods or services that you sell.
Subscribers will happily give you their email address and agree to receive marketing emails from you if they feel that they are getting something of value in return.
Generally that something of value is your knowledge and expertise. People will subscribe to your email list if you offer them something of real value.
Say, for example, that your website is all about cat care products for pedigree cats. Well the chances are that you are an expert in this area and that you know exactly how to meet the needs of people who are looking for such products.
You will already be promoting your website to drive targeted traffic to it as part of your regular marketing efforts.
The next step is to build up an email list of these targeted leads so that you can tell them about any special offers, promotions and new products that you may have.
The idea is that you want these people to buy from you rather than from a rival website owner and an email to their inbox could be just the trigger that is needed to get yourself the sale.
One of the best ways to get them is to offer a free report or guide in return for being able to send promotional and marketing emails to your subscribers.
Taking the previous example again, some possible ideas could be:
– The Top Five Things Your Top Cat Will Love You For
– Three Mistakes To Avoid When Buying Cat Care Products
– The Complete Guide To Caring For Your Pedigree Cat
Now all you have to do is write a report, put a download form on your website and you will soon be building up a list of subscribers.
When sending emails, keep up the theme of providing useful information, such as via a regular newsletter or question and answer series, where you address commonly asked questions that keep cropping up.
Mix in promotional emails with these informational emails (or do both in one email if you prefer) and you will keep your website in the minds of your potential customers as well as your existing customers.
This means that when they want to make a purchase, they are more likely to buy from you than from a competitor.
You will soon find that regular communication with your subscribers is a vital part of your online business and is one of the most effective ways of building up trust and securing vital repeat customers who are also likely to recommend you to their friends and colleagues.
As you send out more emails you are building trust between you and your subscribers, establishing yourself as an authority figure in your niche and increasing brand awareness.
RocketResponder has been designed with people like you in mind and it allows to manage all your subscriber lists from one place.
It is user-friendly, intuitive and does not take up much time.
There are also no hidden surprises with RocketResponder. We have one low flat monthly fee and this stays the same no matter how many emails you send or how many subscribers you add to your list. This makes setting budgets easy because you know ahead of time what the service will cost.
Learn more about what RocketResponder can do for your web-based business – Email Marketing For Website Owners.
