Value your customers: It is Valentine’s Day and love is in the air.
But while your thoughts will naturally turn to loved ones at this time of year…don’t forget that your customers also need to feel loved.
They also want to feel valued, respected and appreciated.
In particular they will love to feel that you treat them as individuals…and how you use email can help you with all of the above.
So if someone has bought something from you then tell them that you love them…ok well maybe don’t go that far but send out an email to say how much you appreciate their custom.
An autoresponder like RocketResponder lets you do just that.
So now that you have got a customer why not use an email (or series of emails) to:
- thank them for their purchase and explain how they can contact you
- tell them how much you appreciate their custom (that’s the ‘I Love You’ bit by the way)
- invite them to give you feedback on your goods or services
- tell them something about you or your business to make the relationship between you more personal
- inform them of any special offers you may have
You can set an autoresponder series to do that any time of the year, whether it is Valentine’s Day or not.
But, thinking about it, given that it is Valentine’s Day why don’t you sent out a special one-off email telling your customers that you really do love them?
If you include a special Valentine’s Day offer in that email too then both you and your customers could benefit from this special day.
Happy Valentine’s Day everyone.
