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Three Top Tips For An Autoresponder Email Series

April 11, 2014March 24, 2015 Patrick Griffin Leave a comment

Autoresponder Email Series

There are times when it is difficult to know just what to write about for your autoresponder email series.

You are using RocketResponder to build up a nice list of subscribers but just what are you going to tell them?

Fear not because here are three quick top tips to get you thinking along the right lines:

Make the difficult simple – You had to learn the stuff you know about right? Well, so will the people who are new to the niche you are expert in. Make an email series, or a series of email series, explaining some of the key products you sell or some of the key concepts relevant to your niche.
Share your secrets – Be open and upfront with your tricks of the trade. I am not suggesting you give away all your most sensitive trade secrets but use your experience to give others a step up the ladder.
Build up interest at key times – Do you have a big launch coming up or is there a big event happening in your niche. Don’t wait until the day to tell people about this but build up hype and interest in the weeks leading up to it. Then when the big day actually comes you know that your list will be as responsive as it possibly can be. Just don’t over do it though or you run the risk of making your list sick and tired of the event by the time it comes round.

There are three quick ideas and I am sure that once you start thinking about communicating with your subscribers, that you will find many more ideas of your own.

Now all you have to do is get writing.

Why Your Emails Keep Going To Spam Part Two

March 5, 2014March 22, 2015 Patrick Griffin Leave a comment

Emails Keep Going To Spam

There is no doubt understanding why your emails keep going to spam is one of the major headaches of email…both for senders and recipients alike.

Here RocketResponder’s Tim Linden continues his look at the issue of spam and gives come practical examples of how to avoid genuine emails getting wrongly filtered as spam.

Open your emails

One way of helping ensure that emails you want in your inbox don’t get marked as spam is to actually…open your emails! This one is less known, but Gmail, Yahoo, Hotmail, etc monitor which emails you open.

They care less about the content and more about engagement. If you want marketing type emails and are opening them, they want to put them in your inbox. The best way to help show your emails are wanted, is to actually open them yourself. Every email you don’t open is just re-confirming that you don’t really care if you get the email or not.

Click links to avoid spam

Click links in your emails! Similar to opening, they actually track if you are clicking links or not. Hotmail will go as far as to warn you if you click a link in an email that looks spammy and ask if you’re sure.
Click yes you’re sure, it’s your email and it confirms that it’s legit.

Writing good emails

Send emails people want! Obvious? yes but still people have this concept that if you “blast” enough emails you’ll get enough clicks to warrant the time sending the email. If this is your view, you’re going to get your emails filtered.

What people don’t seem to understand is that most email providers use reputation systems. For instance the from email address you are sending from. Or the links in your emails. I’ll bet they even track the address line that’s required by CAN SPAM. It’s no longer solely the responsibility of the ESP to get the email to the inbox which is why so many sketchy senders are finding their emails not going as far.

Next time: What RocketResponder does to help ensure your emails get delivered to your subscribers’ inboxes.

Via: TimLinden.com

Why Your Emails Keep Going To Spam Part One

March 3, 2014March 22, 2015 Patrick Griffin Leave a comment

Emails Keep Going To Spam

I’m not sure if this is a rant or not, but this keeps on happening with customers at RocketResponder. I’m here to answer why your emails keep going to spam.

Almost every day we’ll get customers asking about emails being marked as spam. It’s true, if we have bad reputation your emails won’t get delivered. But for the most part it’s up to you.

Don’t send spam! It sounds simple enough, but if you are sending spammy content of course it will get filtered. Every person who has asked why their emails ended up in spam is sending emails that I would consider spam if I got one.

Obviously their list subscribed so hey they want the emails, but the primary filters are looking at overall email quality, if they see you look like spam, they’ll think it’s spam.
Click Not Spam!! This again sounds simple, but the people asking say they always go to spam. Especially with Gmail, secondary filters learn what the end user sees as spam or not spam. So if you see an email is in spam, and aren’t clicking not spam, it thinks it was right that the email was spam. Its the same reason if you don’t mark an email as spam you’ll start to get more spam going to your inbox. It’s also the same reason that when I subscribe to these user’s lists, I get it to inbox while they still get it to spam!

Watch out for Part Two of this blog post next time where we continue our look at how you can avoid genuine emails getting marked as spam.

Via: TimLinden.com

Don’t Be Afraid To Say I Love You

February 14, 2014March 21, 2015 Patrick Griffin Leave a comment

Value your customers

Value your customers: It is Valentine’s Day and love is in the air.

But while your thoughts will naturally turn to loved ones at this time of year…don’t forget that your customers also need to feel loved.

They also want to feel valued, respected and appreciated.

In particular they will love to feel that you treat them as individuals…and how you use email can help you with all of the above.

So if someone has bought something from you then tell them that you love them…ok well maybe don’t go that far but send out an email to say how much you appreciate their custom.

An autoresponder like RocketResponder lets you do just that.

So now that you have got a customer why not use an email (or series of emails) to:

thank them for their purchase and explain how they can contact you
tell them how much you appreciate their custom (that’s the ‘I Love You’ bit by the way)
invite them to give you feedback on your goods or services
tell them something about you or your business to make the relationship between you more personal
inform them of any special offers you may have

You can set an autoresponder series to do that any time of the year, whether it is Valentine’s Day or not.

But, thinking about it, given that it is Valentine’s Day why don’t you sent out a special one-off email telling your customers that you really do love them?

If you include a special Valentine’s Day offer in that email too then both you and your customers could benefit from this special day.

Happy Valentine’s Day everyone.