How frequently should your business send out emails? Experienced marketers learn that they will begin to experience diminishing returns if they email too frequently or not frequently enough. Potential customers may start to consider the messages as annoying spam if they see a new one every time they open their inbox.
Category: Top Tips
The Basic Customer Buying Cycle
Any sales training methodology should be grounded in a thorough understanding of the customer’s experience from the point of his or her discovery of a need or desire to the point of becoming a new customer. This process, the customer buying cycle, is broken down in diverse ways and numbers of steps by various sales training experts. Familiarizing your sales staff with any reasonable configuration of it should well serve your customer and your company. (more…)
Top Tips: How To Make Text Clickable In RocketResponder
This guide shows you how to make text clickable in RocketResponder when you are writing an email.
There are just three simple steps to perform…
Schedule Email Reminders Based On Future Events With RocketResponder
With RocketResponder you can now send out emails to your subscribers to remind them about important upcoming events.
This could be anything from sending out a “Happy Birthday” message to reminding subscribers that they have an upcoming appointment or event to attend.
Traditionally a series of email messages is sent out to all of the subscribers on your list(s) based on the date that the subscriber signed up.
However with RocketResponder Reminders you can also send emails to individual members on your list(s) based upon an event which will happen in the future.
There are so many different ways this service can be used and it will have uses across many thousands of different niches where email marketing can be used.
Here are some examples of how to use RocketResponder Reminders:
Birthday Reminders
You can do anything from just wishing your subscribers “Happy Birthday” to sending them a special birthday discount offer or free gift.
Sending a birthday greeting or offer is a great way of showing your subscribers that you care about them and that you treat them as individuals rather than just names on a mailing list.
Medical Appointments
If you are a doctor, dentist, chiropractic, optician etc. then you can send your patients email reminders based on when their next scheduled appointment is due.
Just like regular subscriber lists you can schedule a series of emails to go out based on a future event.
So if one of your subscribers has a visit to your dental surgery for treatment you might want to send a Reminder Email series like this:
ten days before appointment – remind your subscriber about the time and location of the appointment and provide your contact details in case they have any questions. Give them information of the steps they must take if they want to reschedule.
three days before appointment – send another email about the appointment and include information about what they might need to do in advance or what they will need to bring with them or wear. For example it might be that it is important that the patient does not eat anything for a period of time before the surgery is due to take place or there may be forms or paperwork they need to bring with them.
the day before the appointment – time to send another reminder that the surgery is taking place tomorrow.
Subscripition Renewals
If your subscribers have recurring subscriptions with you then you might want to remind them of upcoming billing renewals.
This is a good time to send a series of emails reminding your subscribers of all the great benefits they have from their subscription so that you encourage more people to renew rather than allow their subscription to lapse.
Also consider giving subscribers an extra push to renew early maybe with a discount or extra month free.
Hotel bookings
Remind your customers of their upcoming booking, maybe include information about what people can do in the locality or give information about the services and facilities at your hotel.
Flight/holiday bookings
Remind your clients about their upcoming flight or holiday. This might be a good time to remind them that they might need holiday money, an up-to-date passport or travel insurance.
Car servicing/repairs
RocketResponder Reminders are ideal for situations like this. Your clients may welcome the reminder and it is good for your business by helping ensure that more people keep their appointments rather than have to reschedule because it slipped their mind.
Like everything else with RocketResponder we have kept Reminders as simple to use as possible without the need for any steep learning curve.
The examples above are only a small selection of how Reminders can work but those are just a small selection of how it can be used.
Here is how it works:
Writing the email reminders
Choose an existing list to create the reminder series of emails or create a new list and write your reminder email series – you can write just one email or several emails, it is totally up to you.
You can be more creative with the subject lines than we were in the screenshot above. How many emails you choose to send and how many days before the event that you send them is totally up to you.
Sending the email reminders
Remember that unlike sending broadcast messages or the regular email series to your subscribers, the reminders go to just one member and not your entire list.
To send a reminder, click on the “Add reminder” tab, and then choose the list which contains the reminder email(s) you want to send.
Next enter the name and email address of the person you want to receive the reminders, set the target date and click save.
Now that person will get the reminder emails ahead of the event which you want to remind them about.
Note that there is a ‘Repeat Yearly’ checkbox where you want the reminder to be sent at the same time every year, such as for birthday greetings.
Top email tips: How To Do An Email Follow Up Series
How To Do An Email Follow Up Series: When people subscribe to your autoresponder email list they expect to be contacted by you. After all they have given you their email address for the purpose of you contacting them by email.
So when you create a group of subscribers (and remember with an autoresponder like RocketResponder you can have as many different subscriber groups as you want) you will need a series of emails to send out to them.
If you think of your subscribers as guests to an event you have invited them to attend, then your email series is the content you have laid on for them to enjoy.
The beauty of an autoresponder is that nobody ever misses anything by arriving late for the event…the content for each new subscriber begins only once they show up to hear what you have to say.
Here is how it is done…
Writing An Email Followup Series
Assume that you run a website that specializes in everything to do with exotic cats and you sell related products in the exotic cat care market.
You have a form prominently displayed on your website’s homepage which asks people to “Subscribe now to get all my insider secrets about exotic cats and to be first to receive my latest offers.”
Now you want to write some emails – your follow up series – which each subscriber will receive over a time period of your choosing.
For this example you have a short series of just seven emails. These might be the subject area you want to cover in your email series.
1. Welcome to my world of exotic cats, who I am and what you can expect to get from me.
2. Tell me about your exotic cats…follow me on Twitter and post your pictures on my Facebook exotic cats page.
3. Ten top tips for caring your your long haired cats.
4. Why your rare breed of cat is at risk of these three diseases.
5. These diet plans will ensure your cat lives a long and healthy life.
6. Funny stories about cat ownership.
7. Top 20 exotic cat videos on YouTube
Let’s say you want to send out two emails a week – so, for each of the seven messages, you would set the number of days after the subscriber joins your list, that you would like it to be sent out.
You might do it like this:
Message 1 – goes out on on day one
Message 2 – goes out on day three
Message 3 – goes out on day seven
Message 4 – goes out on day ten
Message 5 – goes out on day 14
Message 6 – goes out on day 17
Message 7 – goes out on day 21.
In this example it would take three weeks to deliver your seven messages but the overall size of your email series and the time frame for which you want it delivered is totally up to you.
It might be that you have specific products or services that you have to offer and these offers can be added into the relevant emails.
So a link to your latest deals on cat grooming products would fit naturally into the email about caring for long-haired cats, while your specialist cat good products could be linked to the email on cat diet plans.
You can add to the email series at any time, edit individual emails or change your offers.
One really important point is that not every email needs to contain an offer…in fact it is far better to limit your offers or people will think that you are only interested in their money.
It is good, however, to have a link to be clicked in every email as this gets your subscribers into the habit of clicking on your links. Sometimes the link could be to an offer and at other times to a page on your blog or one of your social media channels for example.
RocketResponder allows you to handle multiple lists of subscribers from one account and managing your email series is simple and straightforward.