For small business owners, sales metrics are vital for tracking performance, projecting revenue and measuring overall progress. The number of available metrics can be dizzying, gauging everything from sales rep performance — calls, repeat calls, conversions, closed deals and more — to the overall financial health of a business.
Category: Small Businesses
Five Tips For Selling to Knowledgeable Shoppers
Product knowledge needn’t limit marketing efforts. For many consumer knowledge enriches product and service involvement—heightening relationship scope while enabling new selling opportunities. Understandably, knowledge is an invaluable asset to retailers, online businesses and wide-reaching companies.
Don’t Let Poor Customer Communication Kill Sales
Nothing is more critical to the success of your small business than customer satisfaction. Typically considered a key indicator of performance, customer satisfaction is simply the percentage of your total customers who report that your service meets or exceeds their expectations. If you’re in a competitive industry, customer satisfaction is what sets you apart.
How to Start Engaging Your Customers Using Email
For many small businesses, nothing beats email marketing for effectiveness, convenience and affordability. According to Salesforce.com, more than 90 percent of consumers use email on a daily basis. Although email is on the downswing as a personal communications method, it’s still the number-one digital way to stay in touch with friends and family, topping texting and social media.
Top Tricks To Keep Your Customers Happy
According to Horst Schulze, President of Ritz Carlton, “unless you have 100% customer satisfaction…you must improve.” By that measuring stick, virtually every business in America can stand to improve, especially when it comes to keeping customers happy. Although 100% customer satisfaction is not realistic, aiming for that is imperative. But, how do you keep your customers happy?