Category: Rocket News

RocketResponder Launches Cool New Responsive Email Editor With 360,000 Free Images

Patrick Griffin 7 Comments

Responsive email editor comes to RocketResponder

RocketResponder has launched a cool new responsive email editor, which not only ensures that your emails look highly professional, but which works flawlessly across all email clients and on all devices.

This is a huge upgrade for RocketResponder and means you will have total control over how your emails will look for that extra special personal touch that your subscribers will really appreciate.

Not only will your emails look great but the new email editor fully fits in with the RocketResponder ethos of being fun to use and easy to understand.

Now you choose exactly how you display your emails and you can either upload your own images or browse through more than 360,000 free images directly from our email editor. We have integrated RocketResponder with Pixabay to provide you with free, high quality images, vectors and art illustrations that you can use anywhere.

So let’s take a look at how it all works…

When you login to your RocketResponder control panel to send an email to your subscribers you now see a screen which looks like this.

new responsive email editor template system from RocketResponder

 

Note that there are currently seven templates to choose from but new ones will be added on a regular basis.

The templates are cool, but they are not the coolest part at all…think of them as your starting point but the really cool feature is the total flexibility you now have to be creative with your email design.

Even if you have no design skills, this easy-to-use drag-and-drop system will have you producing professional-looking emails in just minutes.

So choose a template that you like and start having fun…

RocketResponder responsive email editor template example

Here are just some of the really cool features which you will love and will have you looking at the way you send emails in a whole new light…

* There is absolutely no complicated coding to learn or implement.

* Just click on the heading and wording to change it to what you want to say.

* For any elements you don’t need, then just highlight them and delete.

* Click on the pictures to either replace them with your own or choose from the 360,000 images we have available for you.

* Easily add any section from the options in the right hand side by just dragging them over to where you want them to go.

* Make headings, text or pictures clickable with hyperlinks to take your subscribers to the content you want them to see.

* Change font types, text colors, text size and add bullets, lists and buttons with ease.

* Never worry about your emails looking good across all email clients…they just will.

* Never worry about having to optimize your emails for desktops, laptops, smartphones or tablets…we have taken care of that for you already.

* One touch email preview function. See exactly how your email will look before you send it.

Here is a quick look at the awesome image editor. Let’s say you want to replace the standard image with one of a cute kitten…so you click on the picture, press the camera icon and search for the word ‘kittens.’

Search for 'kittens' using image search on RocketResponder responsive email editor

Or maybe ‘chocolate cake’

'chocolate cake' search term using image editor on RocketResponder responsive email editor

Or ‘furniture’…

'furniture' search term using image editor on RocketResponder responsive email editor

I think you get the idea…now choose an image you want, edit the text next to it and you are all set.

This is what you might do for example if you have written a blog post about exotic pets…

Default view…

Using the RocketResponder responsive email editor.

Your version…

Using the RocketResponder responsive email editor is easy

Make the image, the headline or part of the text clickable to your subscribers are taken directly to your blog and watch your views get a massive boost.

All you have to worry about is working out what message you want to get across to your subscribers and soon you will be sending out the most eye-catching emails you have ever produced.

Best of all there is no steep learning curve. We have taken a great deal of time to ensure that this is as intuitive and easy to use as is humanly possible.

Reading about the new RocketResponder responsive email editor on a blog post is one thing, but actually using it for yourself is a whole new experience you will not want to miss out on. Log in today and try it for yourself.

Why Email Marketing For Startups Is A Smart Move

Justin Ledvina Leave a comment

 

Email marketing for startups

Email marketing for startups: When you are running a startup it can be difficult to get new people to come to your site and see what you have to offer. The exciting part comes when a visitor turns into a potential customer. They sign up, maybe for a free trial or because they really want to pay right away.

But then the unthinkable happens. Nothing.

This problem plagues startups big and small, and there is a reasonable explanation. In today’s world we are bombarded with distractions both online and offline. It’s perfectly normal for a prospect to get distracted while looking at your site. That’s where email comes in!

It’s as simple as setting up a followup series. Also known as autoresponders, these emails automatically will send out to your customers on regular intervals – setup by you. So you can send them a reminder every few days to continue their free trial, make a payment, or offer support.

As RocketResponder is Startup Friendly, we’ve released webhooks and APIs that allow you to integrate these followup series directly into your current website. And since you get unlimited lists for $20 that means you can create as many different series as you need.

It’s as simple as using the API to add the customers email address to the lists you need when they go through your processes. When they join, add them to your list that reminds them to come back and login. When they pay, remove them from that list and add them to the paying customer list. It’s that easy.

It even works when users cancel. Maybe they have a billing issue, so their subscription is cancel. When this happens we move them to our canceled list and remind them every few days that their account was canceled.

Pay attention to the emails you receive from the bigger companies. They all use these tactics. With RocketResponder we give you the same powerful emails but without the bloat and big league costs!

Why Email Marketing Software Will Keep Your Blog Readers Coming Back For More

Patrick Griffin Leave a comment

blog traffic

There are few things more frustrating for a blogger than to write some amazing new content but fail to get the views it deserves. On the other hand, being able to see lots of hits as soon as it is posted is just about the best feeling in the world.

The problem is that blog readers, even the most loyal readers, won’t keep returning on the off chance of finding new content. This is why something as important as blog readership can never be left to mere chance and bloggers must take the initiative to encourage their readers to keep coming back for more.

Obviously your content is well-written, relevant, up-to-date, informative and highly targeted to your particular niche, but that alone is not sufficient to maximize traffic to your blog.

Even if your blog theme looks great, the images are eye-catching and the entire blog is engaging and exciting, you could still be missing out on traffic to your new posts.

Using RSS Feeds (Rich Site Summary, but often also called Really Simple Syndication) has traditionally been one way of driving traffic to your blog and ensuring that your new content gets seen.

When a user subscribes to a site’s RSS feed, their browser does the regular checking for new content and sends out an alert when it finds some.

RSS is also not without its drawbacks – it has been rapidly declining in popularity over the last decade, has always been seen as rather nerdy and does nothing to help build up relationships between blogger and blog readers.

A Google Trends search for the term “RSS” shows the huge decrease in popularity for this search term since its height in 2005. Google searches for “RSS” have declined by around 90% in the past 10 years and are forecast to drop even further in the year ahead.

Google Search Trends data for RSS

Thankfully there is a more mainstream, far less nerdy and really simple solution to help bloggers engage with their readers and send out alerts each time new content is posted.

The solution is email marketing software such as RocketResponder where, instead of getting alerts from an impersonal RSS Feed, blog subscribers receive an email directly from the blog owner informing them of new content. In addition, subscribers can reply to these emails, allowing the blogger to receive instant feedback, alerting them to problems or suggesting ways their blog could be improved.

Using email to automatically send new content alerts has another powerful advantage for the blogger as it allows clicks to links within the email to be tracked. Now bloggers who use targeted email lists to send new content alerts can easily see which content is most popular and which is not so attractive to their subscribers.

An email address list alert system actually does far more than just send out alerts. Bloggers can ask for feedback, build anticipation by providing information about upcoming blog posts and provide additional content which is exclusive to their blog subscribers.

RocketResponder has been specifically designed for use by bloggers to alert subscribers to their new content. See how easy it is to set up as an alert tool for new blog content:

RocketResponder Blog: How To Drive Traffic To Your Blog With RocketResponder

How To Drive Traffic To Your Blog With RocketResponder

Patrick Griffin Leave a comment

blog traffic

 

When you write a blog post you want it to be seen by as many people as possible.

Whether you are writing to inform, entertain, amuse, educate, influence or persuade, you will need an audience to make it all worthwhile.

Ideally you will want people to come back every time you write something new and share your words of wisdom with their friends.

Back in 2005 RSS feeds were the preferred method of alerting people when your blog had been updated, but since then they have rapidly declined in popularity.

Thankfully there is a modern, email-based solution which works to drive targeted traffic to any blog in any niche you care to name.

RocketResponder allows your blog subscribers to be alerted by email every time you write a new post so that your most avid fans never have to miss anything you write.

The results can be immediate with your blog getting a surge in traffic as soon as people get to know about the new content. Combine this with social media links, where your blog readers are encouraged to share your posts, and your traffic statistics can really be dramatic.

RocketResponder is a versatile and affordable tool which allows you to communicate with your subscribers. You can use it to:

– send out alerts when you post new content

– build relationships and boost engagement with your readers

– send exclusive email content directly to your subscribers

– give your best subscribers bonuses or exclusive access to you

– provide help and support

– ask for feedback and much more.

How it works.

1. Sign up to RocketResponder

2. Follow the simple steps to add a new list. It is just a matter of filling in a few lines of information.

adding a new list with RocketResponder

Don’t worry if you have never done this before as there is line-by-line help available to guide you through the process.

Step by step help when adding a list to RocketResponder

Next you will need to add subscribers to your list – these are the people who will receive an email from you each time your blog is updated.

Now here is the really clever part…simply creating the list will automatically generate a unique URL from which people can subscribe to your new list.

So, for example, here is the link to the URL to sign up to this RocketResponder blog.

Click it for yourself and see what happens…you can even sign up the blog if you want to and you will be alerted each time new content is uploaded.

Subscribe to RocketResponder blog list screenshot3. Next you need to enter your blog information so that RocketResponder knows when you post new content. Click on “Manage Blogs” and “Add A Blog” and provide the information required.

Adding a blog to RocketResponder and linking it to your list

With RocketResponder you can have several different lists on the one account. You can choose to inform as many or as few lists as you want about your blog updates. Or if you have several different blogs you can use the one RocketResponder account to manage your subscriber lists for each one and keep them all informed of new content.

RocketResponder will also let you to embed a sign-up form directly to your blog so that new visitors are promoted to subscribe as soon as they land on your site.

There is no complicated code to learn and you can have the entire process completed in just minutes leaving you more time to work on producing awesome content.

There are also two short video tutorials to guide you through the process listed above and the videos can be found below.

Video Tutorial: How To Create A List With RocketResponder

Video Tutorial: How To Add A Blog With RocketResponder

Don’t miss out on blog traffic any longer. Join RocketResponder today and your subscribers need never miss another of your blog posts again.