Category: Learning Zone

Never Fear The Unsubscribe Factor – Part Two

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list building tips and tricks

List building tips and tricks – Previously we spoke about two common reasons why people may unsubscribe from your list fairly quickly – they either joined by mistake or they are just freebie seekers.

But the truth is that as long as you build lists using a program like RocketResponder you will always get people coming and going all the time.

Think of the list of people you have like friends – some will be friends for life, others will hang around for a few years, others a few months and some will decide they don’t want to be your friend after the shortest time.

Remember that you really only want people in your life (or on your list) who actually, genuinely want to be there.

People change over time, their needs change, their wants change and their plans for their lives change.

So it is therefore quite common for someone to be interested in what you have to offer at one time in their life and maybe not interested at all three, six or nine months down the line.

Therefore the message is the same – you really ought not to worry when people leave your list because it is something which will happen all the time.

I guess the only time to worry would be if the background trickle became a flood – that would surely signal that there was a problem.

Maybe your website went off line and you kept sending people to dead links – that is so annoying by the way – or perhaps you put out a really bad product which people hated and you failed to deal with the complaints in a timely or positive manner.

However that is a totally different issue and not really what we are talking about here.

Overall if you keep promoting what you have to offer then you should see your numbers continue to climb. Remember that it is the overall trend that you are interested in and not the day to day fluctuations so don’t get distracted by the wrong things.

Just keep providing good content, keep communicating with your subscribers and the people who stay – the ones who really count – should remain loyal and happy.

 

Never Fear The Unsubscribe Factor – Part One

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Email marketing basics

Email marketing basics: When people begin building a list using a service like RocketResponder it is all too easy to fixate on the numbers.

It is great to see your list of subscribers building as your promotional efforts pay off and more people sign up to what you have to offer.

Now not all of them will stay. That is a simple fact of life. It is all too easy to see people join and then unsubscribe after a short time.

Sometimes people sign up and unsubscribe within seconds and this can be particularly troublesome for the new marketer.

When this happens it is all too easy to blame yourself and question what you did wrong, or what you should have done better to get that person to hang around for more than 30 seconds.

The real answer is not to worry about it at all.

Here are two reasons someone might join and then leave immediately:

  • they signed up for the wrong list – it does happen. Sometimes you sign up for something while only half paying attention and realize that is not what you wanted at all.
  • they only wanted to get the free offer – it is common to offer a free report or limited access to a program or membership site in return for getting people to join a list. There are many “freebie collectors” out there who just want the free stuff and are quite blatant about it.

When you think about it, you don’t really want either of these people on your list in the first place. The first one made a simple mistake and is not interested in your stuff and the second one would never buy from you in a million years anyway.

So when you are building a list, by all mean pay attention to the numbers but don’t be too disappointed when people leave because people will always leave.

It is the people who stick around and stay with you that you need to be spending your time and effort on so concentrate on them instead.

Never Fear The Double Opt In

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Double Opt In

At RocketResponder we don’t fear the double opt in of subscribers to a new email list. In fact our members rather like it.

In double opt in when somebody signs up to your list they are sent an email with a link which they must click to confirm that they actually do want to be on your list.

The thing about this which some list builders don’t like is that it is a two step process and having to click on the link is an extra hurdle that people must navigate before they are actually on your list.

Typically you can expect some people to sign up for any given list and then not go on to click the link to fully opt in. The main consequence of this is that your list would be smaller than it would be if only single opt in was used.

In the single opt in process there is no confirmation email and the subscriber is on your list as soon as their email address is entered into the opt in form.

Here are some reasons why you might prefer the double opt in approach:

  • all of your subscribers have already taken action in order to be on your list. Sometimes we enter an email address without really giving it any thought. With double opt in the subscriber has had to physically check their email account, look for the confirmation email and click on a link. This suggests that they really want to be on your list.
  • it prevents malicious sign ups. Some people might sign up their friends or colleagues to lists as a prank. This is bad for the person who has the list and for the “victim” who ends up signed up for information they don’t want in the first place.
  • you weed out tyre kickers. If someone signs up to a list and can’t be bothered to confirm then they are probably not worth having on your list in the first place. It they were on your list then they would most likely never even open your emails so you are better off without them.

What do you think about the opt in process and what are your experiences of the issue?

Four Things You Could Do When A Customer Buys From You

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Customer sales strategy

Customer sales strategy: Congratulations…your customers are buying your goods or services.

It is a nice feeling when a complete stranger decides that what you have to offer is worth paying hard cash for.

But don’t be too pleased with yourself just yet.

Maybe they want to buy some more and are waiting for you to tell them what else you have to offer.

Well your RocketResponder email series can do just that.

Here are four things you should consider informing your customers about when they have just bought something from you:

  1. An upsell – They have gone ahead and bought your basic service and that is good. But take the opportunity of informing them of all they are missing out on by not taking the next higher level and provide them with that opportunity to pay and upgrade right now.
  2. A bonus…just because you can – People love to get something for nothing. Maybe someone has bought a three month subscription from you…then say as a special bonus you will offer them four. Or offer them something else – maybe a month’s free access to a related product or service you provide.
  3. A discount on future purchases – The customer has just bought something so they are in the buying mode. Take advantage of this and suggest other things they could buy from you. Then offer a time sensitive discount to encourage them to do so – e.g. “If you buy “x,” “y,” or “z” within the next 48 hours you can take an additional “x” per cent off with this discount code.
  4. Ask for feedback – Customer feedback is invaluable as it can tell you what you are doing well and where you need to improve. Good feedback can also be used as testimonials to attract other customers.

 

 

Email subject lines – six real life examples

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Why email subject lines are so important

Why email subject lines are so important: I can’t stress enough how important the email subject line is to your entire message.

Remember it is either your best friend or your worst enemy. At best it will encourage people to open your email and find out what you have to say. At worst it will prompt your subscriber to hit the “delete” key and possibly even the unsubscribe button too.

So I thought this would be a cool thing to do. Every so often I will take a smattering of emails that I have received…share the subject lines with you and let you know what I think of them.

Maybe you will agree with me. Maybe not. However the whole point of this is to get you to think carefully about the subject line each time you send out a RocketResponder email.

So here is today’s list to get started:

  • FREE 12 Dollars! Free Traffic and More Cash! – Using two exclamation marks and shouting out the word free makes this look just a little too desperate to get my attention. I would have opened it just to see what it was all about but I am already thinking: “Nobody just hands out $12 at random so what do I have to do to get my “FREE 12 bucks.”
  • Patrick Did You Check Out Click My Offers Yet? – Well actually, now that you come to think of it, I don’t think I did. I like this subject line. It is personal and engaging. I go to my inbox and here is a question for me to answer. Now I am thinking that maybe I should at least check out these offers to see what they are. I would open this email.
  • Building Residual Traffic & Commissions is simple – This is the opposite of the last one – generic and totally unengaging. If I had the time I might open this email but I would probably actually leave it in my inbox “for later” and then just delete it when I got bored of still seeing it after a few hours.
  • Give Away Lead Generating Systems & Get R I C H – Generic and off putting. Spelling out the word “rich” like that and putting it in capitals makes me think the sender is trying to get around spam filters. I would not open this one.
  • Patrick Join Us in The Womens Lounge – As I am not a woman I think I may give this one a miss.
  • New Gpt Site – I have no idea what a Gpt Site is so if I don’t understand the subject line I certainly won’t open the email. (Ok so being a curious kind of person I had to look it up – Gpt stands for “Get Paid To…”) However it is best to avoid this kind of shorthand in subject lines unless you are absolutely certain that your readers will understand it too.

OK that’s it for this month – I will be back with another selection of email subject lines next month.