Category: Learning Zone

We know that getting your emails opened is half the battle because just because someone has agreed to receive emails from you is no guarantee they will look at them. Here are some quick email tips your customers will love.

Once you get them opened you need to get them read and that means by providing content that your recipients will find interesting and useful.

By doing this you will find that people actually look forward to your emails and this, in turn, should mean that, over time, it gets easier to get regular customers to open your emails.

Here are three quick content tips which your customers will thank you for:

• ask for help – most people love to be helpful and will happily do so if asked. Email is a great way of doing this and building up a two way flow of communication with your list. Examples might be you want to update your website, newsletter, blog, product line etc, so you want to know what your most valuable customers would like to see before you make any changes.
• early bird offers – one of the huge benefits of email is that they are fast so you could encourage your customers to open your emails by making email-only offers available to them. So if you are having a new promotion launching on  your website you could give your a list a headstart by informing them about in advance of the general release.

• bullet points – the traditional bullet point list looks exactly like this one – written as a vertical list. However as people increasingly read business emails on smartphones, where space is at a premium, one trick is to make your list of bullet points horizontal instead of vertical, so that it looks like this:

Main benefits of x: * super fast, * cost effective,  *looks fantastic

Do you have any email tips which work well for you? If so then feel free to leave your comments below.

 

 

 

 

We have already seen why it might be a good idea to give your RocketResponder list an opportunity to unsubscribe from your list from time to time. Let us now take a look at an example of a reconfirm email.

Examples of where this may be useful include:

• if you change the way you want to communicate with your list – eg from mainly blog updates to marketing-type emails
• if you have just imported a list from elsewhere
• if your list is very old
• if you have not really communicated with your list for a long period of time

Just turning up in their inbox in these circumstances could lead to a lot of unsubscribes and, even worse, spam complaints.

The unsubscribes are more or a less a given, they will happen, so by sending out an email giving your subscribers an option of what action to take means you can manage the unsubscribes better and hopefully totally avoid the spam complaints.

So this is what you might say. I will use the example where I have not communicated with the list for a long time and where I want to send different types of email than before:

Hi [firstname],

It is [name] here from [company or website] and I will totally understand if you have totally forgotten who I am.

However you did sign up to receive emails from me and I am going to start sending them at long last.

I used to just email you when I updated my blog, something I have badly neglected in recent months, but now I want to include sending some marketing tips and suggestions I think you would find really useful.

However I can understand that you might not want any more emails at all so if you click the big “unsubscribe” link below then you will be immediately removed from this list.

If you want to stay then I look forward to us getting to know each other better in the weeks and months ahead.”

You can see that it is short and to the point.

If you do decide to do this then keep your email short also but use your own wording so that it is personal and reflects your writing style and personality.