Category: Learning Zone

Use Branding To Gain Passionate and Loyal Customers

Patrick Griffin Leave a comment

gain passionate and loyal customers

If you have had any dealings with the owners and staff of RocketResponder, you will know one thing…use branding to gain passionate and loyal customers.

The passion comes from wanting to design new products which are useful, simple to use and which make the lives of their customers easier or more profitable.

It makes sense that if you own a business that you should be passionate about it…if you are not then it will be a constant struggle to make that business work.

So let’s look at things from a different perspective.

How passionate are your customers about your business? Because it also must surely follow that if your customers are not really passionate about what you do then it will also be a constant struggle to make your business work.

Research has shown that one of the best ways to get passionate customers is to build a strong brand. In fact if you can do this right then you will build a powerful army of evangelistic customers who will want to go out and spread the word about how good your brand is.

I use the word “evangelistic” on purpose because I recently read one branding expert refer to brand loyalty as being a “religious experience” for many people these days.

So pay attention to branding. Maybe you should build your brand around you because that will be one constant in your business?

Maybe you could build it around something else entirely – after all it might not be so helpful to build a brand around you if your ultimate goal is to sell the business on to someone else sometime down the line.

The main message here is to think about branding if you have not already done so.

Do some research of your own if you feel you are weak in this area…it will certainly be time well spent.

 

Why “W” Is Your Best Friend

Patrick Griffin Leave a comment

Marketing email writing tips

Marketing email writing tips: Sometimes when you have written an email for your RocketResponder subscribers, you may have a nagging feeling that you have left something out.

I know I have done this and I know many other people who have done the same.

It can happen when really important information gets left off such as the links you want your subscribers to click or the date or time that a particular event is taking place.

In these situations having some sort of template or guide can prove very useful and answering the five “W” questions may be a good place to start.

The questions are:

  • Who? – Who will benefit from this email? Who are you looking to target?
  • What? – What are the main points you want to get across? Make sure you cover tham all. What action would you like your subscribers to take after they have read your email.
  • Where? – Where is the action taking place? Is there a physical venue you need to mention or a specific URL you want to direct people to?
  • When? – Is the material time sensitive or is there a deadline or a specific date you must mention in the email?
  • Why? – Why are you writing this now? Why is your offer so good right now or why should your subscriber take the action you want them to take?

Obviously you don’t have to stick to this formula or always cover all the points mentioned but remembering the five “W” questions can act as a good starting point to ensure that the main points get covered each and every time.

Leave Subscribers Alone When They Unsubscribe

Patrick Griffin Leave a comment

When people unsubscribe

From time to time the question arises which goes something like:

“What should I do about people who unsubscribe from my list?”.

So let me throw the question back at you…what should you do when people unsubscribe from your list?

Here are some possible things you could do:

  • thank them for being on your list and say goodbye
  • thank them for being on your list and ask them if they are really sure they want to leave
  • point out that they have just unsubscribed and hint that they really must have made some terrible mistake and should come back right now
  • bribe them to come back with some free gift or other
  • plead with them to come back because, well just because
  • ignore them, they have left already.

Personally I would do the last one and that is the recommended response of the entire Rocket Responder team.

Put it like this. They dumped you. Let them go and move on.

 

Five Reasons Your Emails Are Not Working

Patrick Griffin Leave a comment

Emails Are Not Working

If you are not getting the results from your emails that you think you deserve then, in all likelihood, you are probably doing something wrong. When your emails are not working there is usually something that you can do to put things right.

Remember that your subscribers signed up to your list to receive emails from you…they never promised that they would read them or even open them.

Getting over those two hurdles is your job so do it as best as you can.

Here are five reasons you might not be getting open rates as good as you could:

  1. Your Subject Lines Are Boring – Get this wrong and people won’t open your email. You must capture people’s attention with the subject line and give them an immediate reason to open your email.
  2. Your Content Is Boring – If you are doing ok with subject lines then make sure your content is up to par too.
  3. Your Content is Not Relevant – You can send out the most interesting and useful content in the world but if it is not relevant to your audience then they will never act on it. Always target your emails to the needs of your audience.
  4. Your Call To Action is Missing or Unclear – If you want someone to do something, such as click on a link, then make this obvious; really, really obvious. Preferably just give your recipients one thing to do so they don’t get confused by a whole range or possible options.
  5. You send far too many emails – Let’s just say you get everything right with your emails. They have fantastic subject lines, interesting and relevant content and contain a clear call to action…but still your open rates are declining. It could be because you are sending too many emails. People can get too much of a good thing and that includes your emails. How many is just right will vary from niche to niche and from individual to individual. However if you think you are sending too many emails then cut down things a bit and see what happens.