Category: General

affiliate opportunity

The AutoResponder – The Perfect Affiliate Opportunity

Jon Olson Leave a comment

Affiliate marketing is an exciting industry. It’s constantly moving and growing. Changing technologies, new software, product launches, a new affiliate opportunity…It truly is the most exciting way to make money online.

The problem is for most new marketers, is trying to find their ‘thing’. What is it that they can sell to their customers and networks that will give them a solid foundation of residual monthly income.

They jump on the newest opportunity that everyone swears by, and find some success…but down the road, the program starts to fizzle out and all their hard work is lost. They try to jump into the software business to develop their own product to sell to the market, but see how much work it is and usually give up before it sees the light of day…

Programs and opportunities come and go. Especially in the affiliate marketing world.

What you need to find is an evergreen product. That will remain as relevant to your business in a year from now as it is today. It never goes out of style and here’s the best part…

When you recommend that program or product to your customers, they don’t join it and disappear in a month. They stick with it. They are as invested in the program years from now as they are today.

That’s why the perfect affiliate opportunity are evergreen products and specifically – The autoresponder!

You see, building a list doesn’t go out of style.

The recommendation from all professional marketers is to build your mailing list and do it each and every day. A mailing list is what you use to TELL your customers about the opportunities you find. This is how you build relationships with your customers over time and develop the reputation for being a marketer of influence.

Simply put, the first thing you need to be doing is building your list when you start an affiliate marketing business.

And this is the advice known throughout the industry….

So what better ‘tool’ to promote to your list…Let’s break it down;

1. It Is Evergreen – Meaning it will be as useful to your customers and your own business in a year from now as it is today!
2. New Customers Don’t Come & Go – Once they find a solid autoresponder company to use, they usually stay with that company for years.
3. It’s Residual Monthly Income – Nothing beats it! You can build a solid affiliate commission pay check simply by recommending to your customers every month, to build their lists!
4. It’s Affordable – Especially with tools like RocketResponder. All savvy marketers have at least $20 a month to build their mailing list. This is a tool that you MUST have for your affiliate business.
5. Opportunities Come And Go, Building Your List Never Goes Out Of Style – Re-read that point a few times and you’ll agree, if you are going to promote a product or service, make it something people will never stop using!

All the check marks are ticked. Promoting an autoresponder is a must for your affiliate marketing business. List growth is the metric that matters and all your customers will hear the message whether it’s from you or someone else.

Why not introduce them to a tool they will use for their entire career? It’s a win-win!

Become Affiliate

whitelist email

Your Quick Cheat Sheet On How To White List Emails

Jon Olson 1 Comment

Getting through spam filters is tough these days. And rightfully so, the amount of unwanted emails that flood into your customers inbox is overwhelming to say the least. However what happens when you actually want to receive the emails but your email provider and host filters them into the spam folder?

Not to worry, here is a quick ‘cheat sheet’ on how to white list your emails and make sure you get them delivered to your inbox!

Step 1 – Make sure you add the email address you are expecting to receive the emails from, to your list of contacts. This helps your provider know that these are emails that actually matter to you. This is more likely then not, the most important step in the process.

Step 2 – If the email you wanted ended up in spam, be sure to mark it as ‘Not Spam’. Again, we are working with our email host to let them know what we consider spam and what we consider legitimate emails.

Step 3 – You can also create filters of your own to help guide the emails coming in to whatever folder you would like. Let’s say for example you would like to receive email updates from Rocket Responder. Here’s the step by step process on how to do that, we will be using an example from one of the more popular email providers in the world (Gmail) but steps will be almost identical for other providers;

1. Find the Settings tab on the top of your Gmail account.

2. Click on Filters and then Create New Filter – You can name the Filter whatever you wish to help manage your emails.

3. Enter the domain name of the email you want to whitelist in the From field (Ex. rocketresponder.com)

4. And then click Create filter with this search

5. In the box headed When a message arrives that matches this search select Never send it to spam

6. And then….We’re done after you click ‘Create Filter‘

That’s it!

When you get into the habit of doing this for all emails you WANT to receive you actually help email senders get better sender scores. This tells the providers that what you are receiving in legit email and that you not only opted into receiving the emails but you actually WANT them as well.

Follow these steps to white list the emails you receive and email marketing continues to be the highest converting form of communication online!

Email Marketing White Label

4 Reasons Why You Need White Label Email Marketing

Jon Olson 6 Comments

Sticking out in a crowded market place is tough. Especially in today’s day and age of 140 characters or less, videos that disappear in 10 seconds, and constant barrages of Facebook status updates.

How can you stick out from all the noise?

Email marketing is still at the top of so many check lists when it comes to effective advertising and relationship development. And for good reason. Nothing has a higher ROI when it comes to marketing and getting your message across. Sadly, this is becoming less effective because, like we mentioned, the noise is…Really loud!

You may be new to the term ‘white label email marketing’ or it may be familiar to you. In this brief and informative post, we hope to shed some lights on how white label email marketing can not only increase you bottom line profits, but also get your messages out there for the world to see. Here are 4 reasons why you need white label email marketing for your business:

1. Head-To-Toe Branding – White label allows you to send emails and communications directly to your mailing lists without the branding of the service you are using. For example, if you are using RocketResponder your subscribers will KNOW it’s an email from RocketResponder. Via the links, the email headers, etc. However with white label the branding is 100% from you. The links, the headers, the logos, the subscriptions links…Everything from head to toe in your email communication is branded to your domain and your brand.

2. Filters Are No Longer The Gatekeepers – Arguably one of the biggest benefits to using white label is the fact that you are sending from ‘your domain’. What this means is that instead of sharing delivery reputation with tens of thousands of other marketers that are using a popular autoresponder service, you are ONE domain. One name. And one brand. This means that you get through email filters while others have to fight and claw to get their email delivered. This is huge. Because the biggest hurdle facing email marketers, is actually getting their emails READ and delivered. With white label, this is a breeze!

3. SEO Mastery In 5 Minutes Or Less – All major autoresponder services archive each email sent. And here’s a fun fact, the majority of them point right back to the service that sent the email. All that content, user generated content, pointing right back to the autoresponder service instead of the person that actually wrote the email. White label allows you to not only generate the content, but it’s archived on the web with YOUR DOMAIN name. And guess who loves things like that….Google 😉

4. Brilliantly Professional Yet Cost Effective – Let’s be honest, separating yourself from the competition is critical. And as we learned, with all the noise out there it’s tough to do. That’s why big companies have been using white label for years. They know that by sending email via white label gets their message into the inbox of their subscriber and looks extremely professional. Their brand, from head to toe. And they could do that because in the past, white label could cost you thousands of dollars a month. It separated the big boys from everyone else…Thank goodness for RocketResponder White Label, the playing field has been leveled for good!

With all that in mind, you can see why white label separates the marketers that walk the walk and not just talk the talk. It’s how you can become a major player in your niche without spending a second mortgage on your email marketing. This is how you build a massive brand by using email marketing that’s cost effective, results driven and brands your business and name for years to come.

Learn More about White Label by RocketResponder

Email Marketing Secret

The 1 Thing That Email Marketing Experts Never Talk About

Jon Olson Leave a comment

With email marketing, it seems like the biggest hurdle most list builders have to tackle is getting new subscribers. There are hundreds if not thousands of ’email marketing experts’ out there that can show you how to use every trick in the book to generate more leads.

Facebook ads, social media, YouTube videos, exit intent, pop ups, joint ventures…The list can go on and on…

However something most ‘experts’ fail to talk about is the WEALTH of opportunity sitting right in front of you…Your current list!

Sure we want new people joining our lists daily, it’s a great metric that gives us indication of how much value we are adding to the the market. However when we start to ignore the people that have already shown trust in what we are offering, we are hurting our potential relationships down the road.

Here’s a few tips on how to not only remind your current subscribers how much they matter to you, but can also give your entire list a boost when things seem to be going slow.

schedule email

1. Schedule Weekly Emails – Something that really helped me when I was getting started in email marketing was to send an email to my list, weekly. No matter what! And that didn’t mean I just send an email for the sake of it. I would always include some tips, tricks or offers within the email. However getting your list into a habit of receiving new content, every week, lets them know you not only care about them but also you value them being on your list. Weekly emails are a great way to get your subscribers into the habit of SEEING you and appreciating what you have to offer.

unique emails

2. Do Something, Unique – Weekly emails are great, but spice it up a bit! Remember, people love surprises so give your subscribers a surprise or two throughout the month. Maybe it’s a contest, a giveaway, a survey that gives them an opportunity for feedback, a random link to a live stream…Something that reminds them that you LOVE what you do. If they start seeing you enjoying yourself, they will be attracted to it. It’ll make your subscribers feel special that you are doing unique events, specifically for them. Try it, and have some fun with it 🙂

Pull Leads

3. Remember To Pull, Not Always Push – Up until the past decade, advertising worked like this…I have something to sell you, here’s what it is and you should buy it! Remember, in today’s business climate relationships are what is important. So with that in mind, try to PULL your subscribers closer to you. Maybe it’s something like we mentioned in the previous point, or perhaps it’s one to one communication and getting them to engage you outside of the email environment. A great tip is to ASK them how you can be of service to them. If they need help with something specific. We can’t always be PUSHING things on our lists, we need to PULL them towards us and remind them that we VALUE them.

So while we are always looking to build our lists and grow our subscriber base if we spend more time with who we ALREADY have on our mailing lists, we will see huge increases in our bottom line. The popular marketing stat that just a 5% retention in business translates into 30% increases in sales holds so much truth. Email marketing experts may want you to focus on growth, and for very good reason. However sometimes the biggest growth potential is staring us right in the face….

Get out there and talk to your current subscribers! Ask them how you can add more value into their business and lives!

Three types of emails

3 Types Of Emails That Generate Action

Jon Olson 7 Comments

Writing emails and content for your subscriber lists can be one of the most frustrating experiences for new email marketers. Of course, once it’s all said and done, it’s rewarding but pleasure doesn’t come with a lot of pain first.

The main reasons this is true is because, let’s be honest, most of us haven’t written a Pulitzer piece and may never. So being a ‘writer’ might not come as naturally for you as it does for others.

With that in mind, I’ve come up with 3 ‘methods’ to writing emails that has helped me over the years. These various themes of writing have helped me get much more action from subscribers when I’ve followed them. So I know it will help you as well. Let’s dig in;

educational email

 

 

 

1. The Educational Email – This is where you write with the sole purpose of educating your subscribers. An example would be that you have some tips and tricks that you know will help them. Maybe it’s a new feature you have for your website. A new blog post. Or perhaps there is something happening in your industry that you think your subscribers will benefit from learning about. Using an educational email is a great way to provide valuable content without being ‘pitchy‘. Remember, the purpose of this email is to educate! Use this as a way to build more trust with your readers. The more value you are sending them with an educational email, the more they will enjoy being on your subscriber list.

 

promotional email

 

 

 

2. The Promotional Email – While the educational email’s purpose was to educate, the promotional email is to inform your subscribers of something new, exciting and relevant to their needs. If you are in affiliate marketing, it could be a new product launch. If you are in an offline business, it could be a sale or special you are running. You can even use a promotional email to get your list to take action on something that may not require ‘a sale’. Perhaps you want them to watch a new video you did on YouTube. Or follow your new Twitter account. Promotional doesn’t always mean ‘trying to make a sale’ although that can be the case. The trick really is to always provide value. Stand behind what you are promoting and make sure you are always thinking of your subscriber’s needs first!

 

story based email

 

 

 

3. The Story Based Email – The more confident you become in sending educational and promotional emails, you can then combine them to create a story based email. This takes some effort, creativity and little bit of unique thinking. Human beings LOVE stories. Our entire society has been built on them. So when you learn how to craft a great story in your emails, you will attract action takers across your lists. A great story can inform your readers and get them engaged in what you may be offering in a promotion. Real world examples are great ‘stories’. Your own experiences can be a great story. Again, always keep in mind the needs of your readers and when you put them first, your story will develop with them naturally taking action on what you may be offering.

Please note, these are not the only ‘types‘ of emails you can create. However using these 3 as a base has helped our email marketing campaigns for over the past decade. The key is to always ask yourself, how does this benefit my subscriber? Is it a tip or trick that will help them learn more about your business? Maybe it’s a new product that you have used yourself and know how valuable it will be for them? Or maybe it’s just a story of something you have learned along the way and can be shared so that others benefit from your successes and failures.

No matter which method you choose, or if you choose to use all 3, rest assured…These are great ways to get your subscribers to know, like and trust you for years to come.