Category: General

Email subject lines – another six real life examples

Patrick Griffin 2 Comments

Email marketing tips and tricks

Email marketing tips and tricks: At RocketResponder we know how important email subject lines are, which is why we want you to give them some careful thought.

Here is another selection of real-life email subject lines and some thoughts about how effective they actually were:

  • I am giving away $100 just to join a free program! – Ok well it does sound a bit too good to be true but it is also rather intriguing at the same time. I would have most certainly opened this to see what it was all about. Good subject line.
  • Hi there Patrick – Take a look at this – Personal, informal, engaging and with just a hint of mystery. “Take a look at what?” I am asking. Now I am curious enough to open the email and find out more. It works. Excellent subject line.
  • DR.CLIX !!!! D0ctor that treat dead traffic the right way..000h yeah!! – Ok so I know what Dr Clix is but if I didn’t then this subject line would be totally confusing. I also hate the way that the sender uses zeroes instead of the letter “o.” It does have me thinking “What is the right way to treat dead traffic?” and also “What does the term ‘dead traffic’ even mean? However as I don’t expect to get the answers in the email I wouldn’t open it.
  • How I Went From 0 to 150 Leads in 30 Minutes.. – Apart from the fact that the ellipsis (…) is a series of three dots and not two, this is almost perfect. Yes of course I want to know how you did what you say you did. Opened. Success. Well done.
  • goldline – Seriously? That’s really it. Without context this is just a random word. It does not make me think of anything. Woeful. Deleted already.
  • Launched in 2013 with custom script – Probably just a bit too random and meaningless for my liking. I really can’t be bothered to open it to find what launched in 2013 with a custom script. Failed. Deleted.

Look out for another selection of email subject lines next month.

Email subject lines – six real life examples

Patrick Griffin Leave a comment

Why email subject lines are so important

Why email subject lines are so important: I can’t stress enough how important the email subject line is to your entire message.

Remember it is either your best friend or your worst enemy. At best it will encourage people to open your email and find out what you have to say. At worst it will prompt your subscriber to hit the “delete” key and possibly even the unsubscribe button too.

So I thought this would be a cool thing to do. Every so often I will take a smattering of emails that I have received…share the subject lines with you and let you know what I think of them.

Maybe you will agree with me. Maybe not. However the whole point of this is to get you to think carefully about the subject line each time you send out a RocketResponder email.

So here is today’s list to get started:

  • FREE 12 Dollars! Free Traffic and More Cash! – Using two exclamation marks and shouting out the word free makes this look just a little too desperate to get my attention. I would have opened it just to see what it was all about but I am already thinking: “Nobody just hands out $12 at random so what do I have to do to get my “FREE 12 bucks.”
  • Patrick Did You Check Out Click My Offers Yet? – Well actually, now that you come to think of it, I don’t think I did. I like this subject line. It is personal and engaging. I go to my inbox and here is a question for me to answer. Now I am thinking that maybe I should at least check out these offers to see what they are. I would open this email.
  • Building Residual Traffic & Commissions is simple – This is the opposite of the last one – generic and totally unengaging. If I had the time I might open this email but I would probably actually leave it in my inbox “for later” and then just delete it when I got bored of still seeing it after a few hours.
  • Give Away Lead Generating Systems & Get R I C H – Generic and off putting. Spelling out the word “rich” like that and putting it in capitals makes me think the sender is trying to get around spam filters. I would not open this one.
  • Patrick Join Us in The Womens Lounge – As I am not a woman I think I may give this one a miss.
  • New Gpt Site – I have no idea what a Gpt Site is so if I don’t understand the subject line I certainly won’t open the email. (Ok so being a curious kind of person I had to look it up – Gpt stands for “Get Paid To…”) However it is best to avoid this kind of shorthand in subject lines unless you are absolutely certain that your readers will understand it too.

OK that’s it for this month – I will be back with another selection of email subject lines next month.

Five Types of Autoresponder Email Series

Patrick Griffin Leave a comment

Autoresponder Email SeriesAutoresponder Email Series: One of the purposes of these blog posts is to encourage RocketResponder users to really think about how they use email communication.

We want you to think about how you use your email to communicate with your subscribers or customers.

For example we recently covered why you want to send emails when people join your list and went on to discuss the types of things you might say in an email series.

However did you realize that there are several different types of email series such as there are different breeds of cats or dogs?

Here are some that I have noticed:

  1. In your face – I have called this ‘In your face’ because it is pretty blunt and to the point. Here you promote a product and link to a sales page. You might do a short series of emails all promoting different aspects of the same product and link to a sales page each time. If you use this then be careful that you don’t just promote one affiliate product after another as people will think you have no focus at all and think you just want to get affiliate commissions at any cost. This is most effective if you are getting behind one product or service (especially if you use it yourself) and want to show others why you feel it is so beneficial.
  2. Reel ’em in slowly – This is a more ‘softly softly’ version of the previous method. You might still be promoting the same products or services but this time your approach is more subtle. So instead of even trying to sell from the start you might write two or three emails explaining your frustrations with a common problem people in your niche need to solve. Then the next email can tell how you use a certain product or service to solve that problem and only at that point do you link to the sales page.
  3. Show the real you – This would be a series that nobody else could copy. There is no real agenda here as each email is not leading up to anything in particular such as working towards a sale. You might give information about products or services, chat about your life, write about milestone events or talk about how you overcame problems. People will either love this or hate it. If they love it then the “know, like and trust” factor will be extremely strong with your subscribers and when you do recommend products or services they are likely to be extremely receptive indeed.
  4. Give and take – Just because you are sending out emails to a list, an autoresponder series need not be a one way street. Many people are content to just talk and talk to their subscribers but you can also ask for their thoughts, views and opinions as well. If you blog ask your subscribers what sort of content they would like to see, or whether they like video blogging or what they think of the products you promote or own.
  5. Mix and match – You don’t have to stick to one type of series. Mix and match from the ones above as seems appropriate. Remember there are no hard and fast rules. How you communicate with your list is entirely a matter for you.

Do you have a different approach? We would love to hear about what works for you so feel free to leave a comment below.

 

 

New Subscribers Want To Hear From You Now

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Welcoming new subscribers

Welcoming new subscribers: We generally love shiny, new things.

Think of the last time you treated yourself to something new or when you received a really wonderful gift from a friend or a loved one.

Perhaps it was an item of jewelry, a watch, or even a gleaming new car if you have really generous friends.

Whatever it was I get you spent a lot of time admiring it and generally paying it more attention than you normally would simply because it was new and exciting.

Now believe it or not, things can be exactly the same with you…yes with you.

When someone joins your RocketResponder list for the first time then they are there because they want to be there.

For the purpose of this post we will ignore those who just sign up for things for the free gift or free report, those who sign up and forget they signed up and that bizarre group of people who sign up for everything going and then never do a single thing with the things they signed up for.

Those apart there will be new people on your list who want to hear what you say and want to become part of your community.

So with that in mind you should:

  • Lead them by the hand – Ensure you have an autoresponder series set up to give the subscriber lots of relevant information in the first few days of joining your list. They should get a welcome email immediately. Then, if you have not done so in the welcome email, introduce yourself and tell your subscriber what you would like them to do next. Then provide some useful free content which may be in the form of insider tips, how to videos, free reports, special offers or a combination of all the above.
  • Don’t be shy to pitch them for something – You have welcomed your subscriber, given them information of value and now you have something of value you think they might like to buy. Go ahead and make the offer. “Hey I have this great deal I think you would really love.” Go for it.
  • Keep the conversation going – As they get to know you there is no need to keep the conversation going at such a breakneck pace. So cut back on the frequency of your emails but don’t stop completely. Some people love the “tip of the week” or “tip of the month” email series to keep people interested. Again if you have other sales messages then include these too. Just don’t make every email a sales email as this is quite off putting.

 

Welcome to the RocketResponder blog

Patrick Griffin 5 Comments

Welcome to the new RocketResponder blog.

If you are here you may already be using RocketResponder or just wondering how best to use email marketing for your business.

Well this is a great place to be.

You will find tips on getting the best out of using an auto responder, on how to use email marketing effectively, the mistakes to avoid and much more.

There is no doubt that email is an important way to communicate with your customers and it will continue to be so for a long time to come.

Get it right and you will build up a better relationship with your customers, drive more sales and gain more subscribers to your programs.

Get it wrong and you could drive your existing customers away…so be sure to follow a few simple rules and get it right first time and every time.

A lot of the stuff you need to know is just common sense and it need not be as complicated as many people think.

Let this blog be your guide.

Welcome, once again, to the RocketResponder blog.