Category: General

How Colors Trigger Emotions – Infographic

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 How Colors Trigger Emotions

You are online and you want to do your best to get the right message across to your visitors to your site and to your customers. Why else would you be here reading how colors trigger emotions right?

You may communicate with your subscribers via email using an autoresponder like RocketResponder.

You may also take great care over the words you use, the products or services you offer and the way your website is laid out.

But how much attention to you pay to color?

Colors are one of the first things we notice and they affect our subconscious and therefore our decision-making process way before we actively consider making a purchase.

Colors are strongly associated with moods and emotions and can make the difference between whether someone buys from you or whether they don’t.

For a fascinating insight into one way color can affect emotion and how big businesses use this to their advantage, check out this infographic below:

How Colors Trigger Emotions

Explore more visuals like this one on the web’s largest information design community – Visually.

Email subject lines – real life examples

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mastering email subject lines

Mastering email subject lines: Hopefully by now you are getting good with your RocketResponder subject lines.

Have a look at this latest selection and see whether you agree with our assessment or not:

  • No Cost Leads – [Video] – Wow, someone really pushed the boat out with this one. So if I open this email I will have to watch a sales video of some sort. The only question on my mind is how much will these “no cost leads” really cost me. Totally off putting so I won’t be opening this one.
  • Welcome to the Most Advanced Mailing System on This Planet! – I have been using traffic exchanges for long enough to know exactly what program this refers to. I would bet that this is copied and pasted from the “affiliate resource” section of the membership site in question. It is a good subject line but it is often a good idea to use something unique rather than a subject line which is shared with the entire membership. On the other hand if a subject line is good enough to get the job done then there is no harm in giving it a go. I like this subject line.
  • This Little Ebay Selling Trick Blew My Mind… – I love this, absolutely love it because if you are the least but curious you will want to know: “What trick is this, tell me more. You must tell me more now.”
    Note that this could work with a variety of different subjects because it follows this formula: “This Little [insert subject here] Trick Blew My Mind…” So you could say somerthing like “This Little RocketResponder Tip Blew My Mind…” or “This Little ListNerds Secret Strategy Blew My Mind…”
  • Patrick Joe Freyaldenhoven reveals the secret of his success – Maybe I am missing something here but who is Joe Freyaldenhoven? Also personalizing the message is confusing here unless the guy who is revealing his secrets is actually called Patrick Joe Freyaldenhoven. I would prefer something like: “I Am Ultra Successful: This Is My Secret…”
  • A Must Have Tool for ANY Affiliate! – Seven short words and every one a winner. Would I open this? Of course I would. I really want to know what this email is promoting. #Winning.
  • No Recruiting No Cost No Kidding – The repeated use of the word “No” gets a big “Yes” from me. It is catchy and has me asking what it is all about so I want to open the email and find out more. You can also use this for yourself. Just add your own subjects. No [x] No [y] No [z]

Don’t forget there will be another selection next month.

Making Those 15 Seconds Count

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Making Those 15 Seconds Count

I have previously estimated that when faced with a lot of emails to read, I would spend no more than ten seconds on each one. Making those 15 seconds count can be the difference between your business failing or succeeding.

It would seem that I am a little less patient than the average email reader as it would appear that around 15 seconds is the average time people will spend reading a marketing email.

Given that an average person will read at around 200 words per minute this means that you might have around 50 words to impress them.

From more than 30 years spent reading written letters, faxes and emails in busy newsrooms this really seems to ring true with me.

So the bottom line is this – each time you send out an email you have to impress your audience really early on.

Don’t spent five or six sentences building up to the main event or the reader will never even make it past all the fluff and filler you so needlessly added.

  • Grab the reader’s attention with the headline
  • Keep them captivated with the introduction
  • Retain their attention with a well-written, clear and focused email which is targeted to their needs and
  • tell them what action you expect them to take next.

Finally if you send out email newsletters you should fare a little better…it seems that people are generally prepared to spend an average of 51 seconds reading newsletters.

 

 

Email subject lines – another six real life examples

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Choosing Email Subject lines

Choosing email subject lines. You should know by now that at RocketResponder we love our subject lines.

Get them right every time to get your emails opened. Put at least as much thought (if not more) into your subject line as you do to the main body of the email.

Here are another six subject lines which caught my eye this month…

  • Sunday – take a rest breath deep in your chest – Ok well I have no idea what any of that means but on this occasion it doesn’t matter. Rhyming “rest” with “chest” means some thought has gone into this and I am wondering what it is all about. I would open this. Well done.
  • CLIXSENSE AWSOME PTC!!!!! – Three words and three huge red flags for me. All capitals – wrong. Spelling mistake – wrong. Five apostrophes – wrong, wrong, wrong, wrong, wrong. Awful subject line – worst of the bunch this month without any doubt.
  • Disappointed with ListNerds? Have you tried.. – This is the “ask a question, then leave them hanging” approach to subject line writing. Highly effective. Works very well. Try this technique for yourself. Best of the bunch this month.
  • You upgrade… you get your ads seen on me! – The opposite of the example above but not in terms of effectiveness. This tells you exactly what you can expect to find in the email. I would expect this to be a cool incentive to upgrade in a program from either an owner or a switched-on affiliate. Either way I would open it to find out more.
  • Internet marketing with a cube. Get free UNLIMITED traffic for ever!!! – I am actually unsure what I think about this one. It is a bit long, I hate the three apostrophes (only ever use one, and even then only if you really must) but the use of capitals works. It sounds as though it may be a bit complicated or gimmicky (what is marketing with a cube all about?) but I probably would open it to find out more. What do you think of this subject line?
  • My Favorite Promotion Product – This is good. If I have signed up to someone’s list then it follows that I have at least some interest in what you have to say. So by telling me you have a favorite promotion product and leaving it at that I am going to open the email and find out more. A real winner. Excellent subject line.

Look out for more subject lines next month.

Email subject lines – six more real life examples

Patrick Griffin 2 Comments

Subject line tips

Subject line tips: Continuing our look at real examples of email subject lines, we discuss a new batch of emails.

Remember it is the job of RocketResponder to get your emails delivered but it is your job to get them opened.

Use a good subject line and you will get your emails opened and read.

Here are six more real life subject lines:

  • Almost like having an ATM at home… – This is one that I wouldn’t open because the suggestion is that it is promoting a program where you don’t really have to do anything to get lots of cash. Look, earning a living requires time and effort. I can see why many people would open this email though so I would not be surprised if it didn’t get a decent open rate.
  • Famous program. – I can’t help thinking that absolutely no thought has gone into this subject line at all. If the subject line reads like a crossword clue than I am not going to waste my time trying to work out what it might mean. (On the other hand if you make your subject line deliberately look like a crossword clue then you will certainly get my attention.) “Famous program” just does not do it for me though I am afraid.
  • BRAIN ABUNDANCE presents BRAIN FUEL PLUS – Every word is in capitals except for one. Why? What is brain fuel plus? How would it be different to brain fuel?  What even is brain fuel anyway and who or what is brain abundance? A subject line which prompts you to ask questions is generally good. The trouble here is that I have no desire to know the answers to any of these questions.
  • Command Control Cash In… – Alliteration works. Using the same letter to start each word can capture the reader’s attention so well. I would have used a commas to separate the words (Command, Control, Cash In…) but that is just a minor point. Great subject line.
  • Dont Be Ordinary Be Awesome – Yay for being awesome. I would open this just to find out what is in the email. The subject line has sparked my curiosity enough to open and read it and that is all it ever has to do. Awesome.
  • Do NOT build an email list – I hate random capital letters in subject lines but I love this subject line. Why? Because the use of capitals for the word “NOT” is both deliberate and highly effective. It is not just a random capital word thrown in for effect. This is a subject line which would stop a lot of people in their tracks…including me. Already opened. Best of the bunch this month.

Look out for more subject lines next month.