Category: General

RocketResponder Launches Cool New Responsive Email Editor With 360,000 Free Images

Patrick Griffin 7 Comments

Responsive email editor comes to RocketResponder

RocketResponder has launched a cool new responsive email editor, which not only ensures that your emails look highly professional, but which works flawlessly across all email clients and on all devices.

This is a huge upgrade for RocketResponder and means you will have total control over how your emails will look for that extra special personal touch that your subscribers will really appreciate.

Not only will your emails look great but the new email editor fully fits in with the RocketResponder ethos of being fun to use and easy to understand.

Now you choose exactly how you display your emails and you can either upload your own images or browse through more than 360,000 free images directly from our email editor. We have integrated RocketResponder with Pixabay to provide you with free, high quality images, vectors and art illustrations that you can use anywhere.

So let’s take a look at how it all works…

When you login to your RocketResponder control panel to send an email to your subscribers you now see a screen which looks like this.

new responsive email editor template system from RocketResponder

 

Note that there are currently seven templates to choose from but new ones will be added on a regular basis.

The templates are cool, but they are not the coolest part at all…think of them as your starting point but the really cool feature is the total flexibility you now have to be creative with your email design.

Even if you have no design skills, this easy-to-use drag-and-drop system will have you producing professional-looking emails in just minutes.

So choose a template that you like and start having fun…

RocketResponder responsive email editor template example

Here are just some of the really cool features which you will love and will have you looking at the way you send emails in a whole new light…

* There is absolutely no complicated coding to learn or implement.

* Just click on the heading and wording to change it to what you want to say.

* For any elements you don’t need, then just highlight them and delete.

* Click on the pictures to either replace them with your own or choose from the 360,000 images we have available for you.

* Easily add any section from the options in the right hand side by just dragging them over to where you want them to go.

* Make headings, text or pictures clickable with hyperlinks to take your subscribers to the content you want them to see.

* Change font types, text colors, text size and add bullets, lists and buttons with ease.

* Never worry about your emails looking good across all email clients…they just will.

* Never worry about having to optimize your emails for desktops, laptops, smartphones or tablets…we have taken care of that for you already.

* One touch email preview function. See exactly how your email will look before you send it.

Here is a quick look at the awesome image editor. Let’s say you want to replace the standard image with one of a cute kitten…so you click on the picture, press the camera icon and search for the word ‘kittens.’

Search for 'kittens' using image search on RocketResponder responsive email editor

Or maybe ‘chocolate cake’

'chocolate cake' search term using image editor on RocketResponder responsive email editor

Or ‘furniture’…

'furniture' search term using image editor on RocketResponder responsive email editor

I think you get the idea…now choose an image you want, edit the text next to it and you are all set.

This is what you might do for example if you have written a blog post about exotic pets…

Default view…

Using the RocketResponder responsive email editor.

Your version…

Using the RocketResponder responsive email editor is easy

Make the image, the headline or part of the text clickable to your subscribers are taken directly to your blog and watch your views get a massive boost.

All you have to worry about is working out what message you want to get across to your subscribers and soon you will be sending out the most eye-catching emails you have ever produced.

Best of all there is no steep learning curve. We have taken a great deal of time to ensure that this is as intuitive and easy to use as is humanly possible.

Reading about the new RocketResponder responsive email editor on a blog post is one thing, but actually using it for yourself is a whole new experience you will not want to miss out on. Log in today and try it for yourself.

Five Tips On Using Emotions To Better Engage Your Subscribers

Patrick Griffin 2 Comments

jumping for joy

Never be afraid of using emotion to communicate with your subscribers and customers.

You can do very well by not only appealing to the emotions of the people you are talking to but also by allowing your emotions to come through too.

I am not suggesting that in every email you pour your heart out to your subscribers and list all that is troubling you…that would be more than just a little off putting and would be a sure way to lose subscribers fast.

But if you feel strongly about something, if something gets you all passionate and worked up then this is exactly the sort of emotion you should share with your subscribers.

You want them to get passionate too and if they know you are really enthusiastic – especially when it comes to your business – then they will be more likely to do business with you.

So here are five tips to consider when it comes to using emotions in your emails to better engage with your subscribers:

  1.  Be positive – If you have a bright, happy, sunny outlook then it can be quite infectious. So if you are sending an email to promote something then be enthusiastic as you can. If product “x” changed your life then make sure the world knows about it. Try it, it works.
  2. Think long term. You have worked hard on building your list so you want do all you can to keep it. Again if you are upbeat and happy in the way you communicate then people are much more likely to want to hear from you than if you are always moaning and miserable. Even if you have bad news to convey – maybe you are putting your prices up – then be sure to highlight some really good benefits which can come from this.
  3. Make connections. Your emails are only ever going to be effective if you are connecting with the people you are sending them to. This is where being yourself, being human, really comes into play. Don’t be scared of sending an email saying: “Hey I want to just let you know why I am so happy, excited, scared, upset, annoyed or sad today…” This will allow your subscribers to empathize with you and this is a very good thing. (Be careful with this one though – remember what I said about constantly pouring your heart out at the start of this article.)
  4. Invite feedback. Let your subscribers share how they feel with you too. You could direct them to your blog (if you have one) or to Facebook or Twitter. Building ties this is all about building emotional bonds between you and the people who have joined your list. Once again, if people believe that you care about them and their needs they they are likely to stick around and follow your advice.
  5. Be genuine. Avoid the temptation to fake an emotion because you hope by doing so will get a better response. Nobody likes being lied to and this is, well, lying or at least being a little deceitful. If you do this then people will see through you and unsubscribe and that is the very last thing you want to happen.

The bottom line is don’t ever be afraid to be yourself and always allow your personality to shine through when you sent out an email.

Why Quality Matters When It Comes To New Subscribers

Patrick Griffin Leave a comment

Quality

Quality matters when it comes to listbuilding and at RocketResponder we strongly believe this to be true.

We don’t believe in the rather outdated concept that says you just pile as many people onto your list as you possibly can in the hope that if you send them enough marketing emails that some will eventually bite.

Not only is it not very clever marketing, but neither is it very effective and you will just end up unnecessarily annoying a lot of people for no good reason.

To everyone who enters the world of listbuilding there is a question which always must be answered…should I go for single or double opt in when it comes to getting subscribers.

Single opt in is where someone enters an email address and as soon as that happens the email address is automatically added to your list.

Double opt in is where someone enters an email address and it is only added to your list when the owner of that address clicks a link in an email to confirm that they actually want to be on your list.

The first, without doubt, will allow you to build your list faster than the second which is slower, but which, arguably, will give you a much higher quality list.

Think of it like this. It is so easy to get hold of someone’s email address and sign that person up to a list – with single opt in the owner of that email address is on your list whether or not they wanted to be on it in the first place.

With single opt in, you as a list owner, have no way of knowing whether anyone at all on your list actually wanted to be on it.

Even if someone did sign up for your list with a single opt in process, it is difficult to determine how interested they are in what you are promoting. The person who really wants to hear from you cannot be differentiated from the person who signed up to your list by mistake.

With double opt in you are asking people to actually take some positive action to say “Yes I really do want to be on this list and receive email communication from the person who owns it.”

I can guarantee that with double opt in you will regularly get people who sign up for the list but then never get around to clicking on the email to confirm their interest.

This can be really frustrating but it need not be. Look at is this way – if the person cannot even be bothered to confirm their interest then they probably have little or on interest in anything you have to say or any goods or services you might want them to buy.

At RocketResponder our message is simple – there is nothing to fear from double opt-in and by getting people to take one extra step to join your list means you are building a higher quality list.

The higher quality should translate into more engagement and higher conversions and that, after all, is what listbuilding is all about.

 

When It Comes To Lists Size v Quality Must Always Be Considered

Patrick Griffin Leave a comment

big and smallWhen it comes to building a list, then the size of that list is obviously going to be important, however size is not everything and that is what a lot of new listbuilders fail to understand.

Let’s say you bought a list of 5,000 people – random people you have never heard of and who may (or may not) have any interest in your product. (Buying a list in this way is a really, really bad idea and we would strongly discourage anyone from doing so.)

Now let’s say you had built up a list of 500 people, perhaps from making them an offer via a squeeze page or from getting in front of an audience in an online live streaming event or via your blog.

The second list will be an order of magnitude smaller than the first but it will be much more valuable to you than the larger list. This is because it is not just a numbers game, it is a game of numbers combined with quality.

A high quality small list will always trump a low quality large one because you will be looking to build up a relationship with the people on your list and this is key.

How can you possibly hope to build up a relationship with people who have no idea who you are and have no idea how they came to be on your list in the first place? The simple answer is you can’t.

This is one of the reasons that buying a list is such a bad idea, because you have no way of knowing that the people on it have given their permission to receive emails from you. Maybe there people out there who are happy just to be emailed at random but I know I am not and I don’t know anyone who actually does fall into that category.

So always have list size v quality in mind when you set about building a list. Numbers for the mere sake of numbers is never a good idea.

At RocketResponder we want to ensure that your listbuilding efforts are effective and that you have all the right tools to both build a list and communicate with your list as effectively as possible.

If you concentrate on building a high quality list then it will take you longer to grow that list but once you understand that simply going for high numbers is not the best approach then taking time to grow a list is no longer a problem.

Email subject lines – final selection for now

Patrick Griffin 2 Comments

Email subject lines

Here is the final look at email subject lines for the year – I thought I would give you a break next month with the holidays coming up.

I hope you have enjoyed this series and that your own RocketResponder emails have had improved open rates because you have been taking care with your own subject lines.

So here are the final six for now at least:

  • WOW! This is HOT HOT HOT Right NOW! – Ok well maybe it is “hot hot hot” but it seems like you are trying too hard to convince me. Result: Very offputting and I will move on. Unopened and deleted.
  • Mega Stoon – What is it with two word subject lines which make absolutely no sense at all? Stop doing it. This is driving me crazy. Deleted for the sake of my sanity.
  • sanity – Seriously the very next email which caught my eye had the subject line “sanity” and nothing else. These people are testing my patience.
  • Use this & get new leads instantly! – At last an email I want to open. Notice how I am not told what “this” is. The idea is that I have to open the email to find out. An excellent subject line. I knew there was one out there this month.
  • Alphabet Soup: IPAS & PBAs – I am totally lost already. If the subject line is this confusing then I am highly unlikely to want to find out what the body of the email has in store. Not opened.
  • Patrick Want to do us both a Favor? – Who doesn’t want to do a favor for someone? And who doesn’t like having a favor done for them? So this is an email I would certainly open. As an aside it came from the same person who sent the Alphabet Soup email, so for any given person some subject lines work and others don’t.

Let me know some of your favorite and least favorite subject lines and also let me know what you have thought of this series…and whether you would like to see some more of the same.