Nothing is more critical to the success of your small business than customer satisfaction. Typically considered a key indicator of performance, customer satisfaction is simply the percentage of your total customers who report that your service meets or exceeds their expectations. If you’re in a competitive industry, customer satisfaction is what sets you apart.
Category: General
How to Start Engaging Your Customers Using Email
For many small businesses, nothing beats email marketing for effectiveness, convenience and affordability. According to Salesforce.com, more than 90 percent of consumers use email on a daily basis. Although email is on the downswing as a personal communications method, it’s still the number-one digital way to stay in touch with friends and family, topping texting and social media.
Top Tricks To Keep Your Customers Happy
According to Horst Schulze, President of Ritz Carlton, “unless you have 100% customer satisfaction…you must improve.” By that measuring stick, virtually every business in America can stand to improve, especially when it comes to keeping customers happy. Although 100% customer satisfaction is not realistic, aiming for that is imperative. But, how do you keep your customers happy?
Turn Website Visitors into Leads and Sales
Every day, your site gets hits and attracts visitors. But how many of those turn into leads and sales? If you’re not sure — of if you know that your conversion rate could stand improvement — take advantage of these best practices to start building relationships and maximizing revenue through your site.
5 Reasons to Giveaway Relevant Content to Generate Leads
Your audience expects it. They want valuable relevant copy that informs and inspires. The best thing about giveaways is that it can make them reconsider their perspective and look to you as an authority within the field. If you are doing business today online, giveaways are an essential marketing tool to generate interest and keep prospects clicking.