Email marketing has quickly become one of the most powerful tools available to businesses both large and small. The wonderful thing about email marketing is that the same marketing and advertising tactics that are being used by the big corporations can also be implemented by the small business owner as well in order to get big results. The trick to great email marketing is in understanding some of the different tactics used and the timing of when to use what.
Category: General
When To Resend An Email To Boost Your Open Rates
Email marketing works best when you are in tune with your subscriber list to the extent that you are providing the sort of content they want to receive.
This results in higher open and click-through rates and maximizes the chances of getting your subscribers to go on and take the action you want them to take, such as buying goods or services from you.
But sometimes an email may arrive at a really inconvenient time when your subscribers have so many other pressing things going on that your email gets overlooked. (more…)
RocketResponder ‘Save as Draft’ Makes Writing Your Emails More Flexible
At RocketResponder we have always given people the option of sending emails immediately or at some date in the future.
This is important because there are some messages that you will want to get out right away and others that you want to write now but send out at a specific time and date.
Having the flexibility to write and queue up emails in advance is one of the huge benefits of using an automated email service such as RocketResponder. (more…)
Why It Is Important To Always Preview Business Emails Before Sending
Automated email marketing systems like RocketResponder are designed to save you a lot of time and effort.
It is so easy to fire off an email, hit send and have your words of wisdom hit the inboxes of everybody on your list while you are free to concentrate on other things.
However it is worth just slowing down a little bit and doing one last step before hitting the ‘send’ button.
No matter how many times you have checked through your email on your screen there will be times when you only spot a mistake after it has been sent. (more…)
6 Crucial Sales Metrics for Small Businesses
For small business owners, sales metrics are vital for tracking performance, projecting revenue and measuring overall progress. The number of available metrics can be dizzying, gauging everything from sales rep performance — calls, repeat calls, conversions, closed deals and more — to the overall financial health of a business.