Category: email marketing

Avoid Corporate Speak To Get Your Emails Read & Acted On

Jon Olson 1 Comment

A golden rule of email marketing is to always ‘write’ your emails in a personal way and avoid as much corporate speak as possible. It’s great advice if you think about the DNA of every single email list you create…It’s made up of real people!

Each with different goals, dreams and businesses. So when you start throwing around big words to make yourself sound important, a lot of that will be viewed as corporate talk and your message will more than likely be ignored.

A huge tip to try in the next email you send is to write them like you are talking to ONE person.

Think of each person you are sending the email to, but write like you are having a one to one conversation with them. This is a huge tip to not only get more people on your list reading your emails, but to also get a lot more action and clicks throughout the message.

And you can understand why on a purely human scale….People do business with those they know, like and trust. So when you are treating your broadcasts as a conversation between two people instead of between 10,000 your message has more emotion. The greater chances you have to get big results when you treat people on your list…Well…Like people 🙂

Seems too simple doesn’t it? Just write like you would if you were talking to your best friend. How would you structure an email to a family member? Would you use corporate language and brag about all your accomplishments? Or would you be treating the relationship you have with that person with respect and adding value to them.

That’s the golden rule of writing awesome emails, you have to write like you are talking to one, even if you are broadcasting to thousands. When you do this, trust is built and more action is taken by your readers.

What Is The Best Time & Day To Send Emails?

Jon Olson 3 Comments

We’re about to open Pandora’s box in this blog post…

Ask any marketer or professional marketing firm and they’ll give you stats and numbers that’ll make your head spin. From the type of customers, to the segmenting of your lists, there is a lot of confusion when you type in Google…

“What is the best time & day to send emails?”

There are so many factors to consider. From what your subscriber lists are used to, to what kind of business you may be in. To weekend vs weekday broadcasts to whether or not you should send all email on Eastern time…

It’s a mess.

I can sit here and tell you that the most opens and action we get when we send broadcats at 8pm on weekdays. But that’s not always the case. Sometimes we send an email on Sundays and get huge open rates.

The biggest advice I could give you without making your head spin is…Track for yourself where you get the best results!

That’s not only a great practice to get into for business but you’ll start discovering what your lists react and act to. That truly is the best advice.

That being said, there are some fantastic resources out there that can help you and guide you in the right direction, take for example Propellor’s 2017 Email Marketing Field Guide and Infographic. This is a great guide to help you get some ideas on when the best days of the week COULD be…Could is the key word here.

Track, and find out for yourself!

Is there a perfect time and day to send?

I don’t think that question will ever get answered because each list is unique. Even the segmented lists without your Rocket Responder account will have different ‘prime times’ to get better action with your broadcasts.

The beauty of building your lists and email marketing is that you get to find out by testing…You wont upset your lists for sending an email at 4 in the morning or 4 in the afternoon, as long as you are building the relationships and proving value…

In every single broadcast!

Email Marketing 101: The Thank You Page

Jon Olson 2 Comments

I thought it would be a good idea to go over some of the basics when setting up your first email list. There is one feature that is rarely used by the masses but savvy marketers have been leveraging it for years now with great results. And that is…The thank you page!

What is the thank you page?

Remember when you first signed up to a new mailing list and filled out your information?

You pressed the subscribe button and got taken to a page that said either thanks for signing up or look for the email in your inbox to confirm the subscription.

That’s a thank page and that’s prime real estate!

Your new subscriber’s attention is at the maximum it will ever be so now is the time to make a lasting impressions. This is where you can show them;

– An offer exclusive to new subscribers
– A video welcoming them to your list
– A downloadable bonus

Use your imagination and you will see, their attention is at the highest it will ever be when you get them to confirm so USE this time to make an impact.

I love using these pages to help indoctrinate and welcome them to my lists.

For example, I could send them to a page where I host a short video clip, letting them know they are valued as a new subscriber and what they can expect in the emails that follow. Remember, list building is all about building long term relationships and things like this help you stick out from the noise.

There is so much you can do and accomplish by using that high valuable real estate in your list building endeavours. Let’s show you how to set up a unique thank you page for your lists;

Step 1 – Simply log into your Rocket Responder account and click on ‘Forms’. You can find it on the left menu bar.

email marketing

Step 2 – Next you want to click on the big green button under all that code that reads ‘Design a new form’

thank you pages

Step 3 – This opens up your customizable form generator. You can play around with the design and entire feel of your subscriber forms here but we’re going to skip this and look at the ‘Options’ menu on the top left and click that.

email marketing thank you pages

Step 4 – Now we have two options. A thank you page box and a confirmed page box. You can use both of these spaces to put your thank you page in. Here’s a strategy I would use…On the first thank you page box, put a page in there with a video of you thanking them for signing up. Indoctrinate them a bit to what they can expect but also let them know to white list your emails, and start the lines of communication. Engage with them! But also, tell them to pay attention for a ‘bonus’ that they will receive once they confirm their email with you….

That then moves you to the ‘confirmed page’ where you can place your bonuses, offers or whatever you wish to give them extra value for signing up to your list.

email marketing

The best part about this is that very few email marketers use this to start the relationship. They are too busy trying to pitch someone the moment they get on their list. Use this time to get them to know the real you and what you are offering and then you will have a customer for life.

whitelist email

Your Quick Cheat Sheet On How To White List Emails

Jon Olson 1 Comment

Getting through spam filters is tough these days. And rightfully so, the amount of unwanted emails that flood into your customers inbox is overwhelming to say the least. However what happens when you actually want to receive the emails but your email provider and host filters them into the spam folder?

Not to worry, here is a quick ‘cheat sheet’ on how to white list your emails and make sure you get them delivered to your inbox!

Step 1 – Make sure you add the email address you are expecting to receive the emails from, to your list of contacts. This helps your provider know that these are emails that actually matter to you. This is more likely then not, the most important step in the process.

Step 2 – If the email you wanted ended up in spam, be sure to mark it as ‘Not Spam’. Again, we are working with our email host to let them know what we consider spam and what we consider legitimate emails.

Step 3 – You can also create filters of your own to help guide the emails coming in to whatever folder you would like. Let’s say for example you would like to receive email updates from Rocket Responder. Here’s the step by step process on how to do that, we will be using an example from one of the more popular email providers in the world (Gmail) but steps will be almost identical for other providers;

1. Find the Settings tab on the top of your Gmail account.

2. Click on Filters and then Create New Filter – You can name the Filter whatever you wish to help manage your emails.

3. Enter the domain name of the email you want to whitelist in the From field (Ex. rocketresponder.com)

4. And then click Create filter with this search

5. In the box headed When a message arrives that matches this search select Never send it to spam

6. And then….We’re done after you click ‘Create Filter‘

That’s it!

When you get into the habit of doing this for all emails you WANT to receive you actually help email senders get better sender scores. This tells the providers that what you are receiving in legit email and that you not only opted into receiving the emails but you actually WANT them as well.

Follow these steps to white list the emails you receive and email marketing continues to be the highest converting form of communication online!

Email Marketing White Label

4 Reasons Why You Need White Label Email Marketing

Jon Olson 6 Comments

Sticking out in a crowded market place is tough. Especially in today’s day and age of 140 characters or less, videos that disappear in 10 seconds, and constant barrages of Facebook status updates.

How can you stick out from all the noise?

Email marketing is still at the top of so many check lists when it comes to effective advertising and relationship development. And for good reason. Nothing has a higher ROI when it comes to marketing and getting your message across. Sadly, this is becoming less effective because, like we mentioned, the noise is…Really loud!

You may be new to the term ‘white label email marketing’ or it may be familiar to you. In this brief and informative post, we hope to shed some lights on how white label email marketing can not only increase you bottom line profits, but also get your messages out there for the world to see. Here are 4 reasons why you need white label email marketing for your business:

1. Head-To-Toe Branding – White label allows you to send emails and communications directly to your mailing lists without the branding of the service you are using. For example, if you are using RocketResponder your subscribers will KNOW it’s an email from RocketResponder. Via the links, the email headers, etc. However with white label the branding is 100% from you. The links, the headers, the logos, the subscriptions links…Everything from head to toe in your email communication is branded to your domain and your brand.

2. Filters Are No Longer The Gatekeepers – Arguably one of the biggest benefits to using white label is the fact that you are sending from ‘your domain’. What this means is that instead of sharing delivery reputation with tens of thousands of other marketers that are using a popular autoresponder service, you are ONE domain. One name. And one brand. This means that you get through email filters while others have to fight and claw to get their email delivered. This is huge. Because the biggest hurdle facing email marketers, is actually getting their emails READ and delivered. With white label, this is a breeze!

3. SEO Mastery In 5 Minutes Or Less – All major autoresponder services archive each email sent. And here’s a fun fact, the majority of them point right back to the service that sent the email. All that content, user generated content, pointing right back to the autoresponder service instead of the person that actually wrote the email. White label allows you to not only generate the content, but it’s archived on the web with YOUR DOMAIN name. And guess who loves things like that….Google 😉

4. Brilliantly Professional Yet Cost Effective – Let’s be honest, separating yourself from the competition is critical. And as we learned, with all the noise out there it’s tough to do. That’s why big companies have been using white label for years. They know that by sending email via white label gets their message into the inbox of their subscriber and looks extremely professional. Their brand, from head to toe. And they could do that because in the past, white label could cost you thousands of dollars a month. It separated the big boys from everyone else…Thank goodness for RocketResponder White Label, the playing field has been leveled for good!

With all that in mind, you can see why white label separates the marketers that walk the walk and not just talk the talk. It’s how you can become a major player in your niche without spending a second mortgage on your email marketing. This is how you build a massive brand by using email marketing that’s cost effective, results driven and brands your business and name for years to come.

Learn More about White Label by RocketResponder