Customer Communication

Don’t Let Poor Customer Communication Kill Sales

Nothing is more critical to the success of your small business than customer satisfaction. Typically considered a key indicator of performance, customer satisfaction is simply the percentage of your total customers who report that your service meets or exceeds their expectations. If you’re in a competitive industry, customer satisfaction is what sets you apart.

(more…)

Engaging Customers

How to Start Engaging Your Customers Using Email

For many small businesses, nothing beats email marketing for effectiveness, convenience and affordability. According to Salesforce.com, more than 90 percent of consumers use email on a daily basis. Although email is on the downswing as a personal communications method, it’s still the number-one digital way to stay in touch with friends and family, topping texting and social media.

(more…)

Keep Your Customers Happy

Top Tricks To Keep Your Customers Happy

According to Horst Schulze, President of Ritz Carlton, “unless you have 100% customer satisfaction…you must improve.” By that measuring stick, virtually every business in America can stand to improve, especially when it comes to keeping customers happy. Although 100% customer satisfaction is not realistic, aiming for that is imperative. But, how do you keep your customers happy?

(more…)