Category: affiliate marketing

Email Marketing 101: The Thank You Page

Jon Olson 2 Comments

I thought it would be a good idea to go over some of the basics when setting up your first email list. There is one feature that is rarely used by the masses but savvy marketers have been leveraging it for years now with great results. And that is…The thank you page!

What is the thank you page?

Remember when you first signed up to a new mailing list and filled out your information?

You pressed the subscribe button and got taken to a page that said either thanks for signing up or look for the email in your inbox to confirm the subscription.

That’s a thank page and that’s prime real estate!

Your new subscriber’s attention is at the maximum it will ever be so now is the time to make a lasting impressions. This is where you can show them;

– An offer exclusive to new subscribers
– A video welcoming them to your list
– A downloadable bonus

Use your imagination and you will see, their attention is at the highest it will ever be when you get them to confirm so USE this time to make an impact.

I love using these pages to help indoctrinate and welcome them to my lists.

For example, I could send them to a page where I host a short video clip, letting them know they are valued as a new subscriber and what they can expect in the emails that follow. Remember, list building is all about building long term relationships and things like this help you stick out from the noise.

There is so much you can do and accomplish by using that high valuable real estate in your list building endeavours. Let’s show you how to set up a unique thank you page for your lists;

Step 1 – Simply log into your Rocket Responder account and click on ‘Forms’. You can find it on the left menu bar.

email marketing

Step 2 – Next you want to click on the big green button under all that code that reads ‘Design a new form’

thank you pages

Step 3 – This opens up your customizable form generator. You can play around with the design and entire feel of your subscriber forms here but we’re going to skip this and look at the ‘Options’ menu on the top left and click that.

email marketing thank you pages

Step 4 – Now we have two options. A thank you page box and a confirmed page box. You can use both of these spaces to put your thank you page in. Here’s a strategy I would use…On the first thank you page box, put a page in there with a video of you thanking them for signing up. Indoctrinate them a bit to what they can expect but also let them know to white list your emails, and start the lines of communication. Engage with them! But also, tell them to pay attention for a ‘bonus’ that they will receive once they confirm their email with you….

That then moves you to the ‘confirmed page’ where you can place your bonuses, offers or whatever you wish to give them extra value for signing up to your list.

email marketing

The best part about this is that very few email marketers use this to start the relationship. They are too busy trying to pitch someone the moment they get on their list. Use this time to get them to know the real you and what you are offering and then you will have a customer for life.

affiliate opportunity

The AutoResponder – The Perfect Affiliate Opportunity

Jon Olson Leave a comment

Affiliate marketing is an exciting industry. It’s constantly moving and growing. Changing technologies, new software, product launches, a new affiliate opportunity…It truly is the most exciting way to make money online.

The problem is for most new marketers, is trying to find their ‘thing’. What is it that they can sell to their customers and networks that will give them a solid foundation of residual monthly income.

They jump on the newest opportunity that everyone swears by, and find some success…but down the road, the program starts to fizzle out and all their hard work is lost. They try to jump into the software business to develop their own product to sell to the market, but see how much work it is and usually give up before it sees the light of day…

Programs and opportunities come and go. Especially in the affiliate marketing world.

What you need to find is an evergreen product. That will remain as relevant to your business in a year from now as it is today. It never goes out of style and here’s the best part…

When you recommend that program or product to your customers, they don’t join it and disappear in a month. They stick with it. They are as invested in the program years from now as they are today.

That’s why the perfect affiliate opportunity are evergreen products and specifically – The autoresponder!

You see, building a list doesn’t go out of style.

The recommendation from all professional marketers is to build your mailing list and do it each and every day. A mailing list is what you use to TELL your customers about the opportunities you find. This is how you build relationships with your customers over time and develop the reputation for being a marketer of influence.

Simply put, the first thing you need to be doing is building your list when you start an affiliate marketing business.

And this is the advice known throughout the industry….

So what better ‘tool’ to promote to your list…Let’s break it down;

1. It Is Evergreen – Meaning it will be as useful to your customers and your own business in a year from now as it is today!
2. New Customers Don’t Come & Go – Once they find a solid autoresponder company to use, they usually stay with that company for years.
3. It’s Residual Monthly Income – Nothing beats it! You can build a solid affiliate commission pay check simply by recommending to your customers every month, to build their lists!
4. It’s Affordable – Especially with tools like RocketResponder. All savvy marketers have at least $20 a month to build their mailing list. This is a tool that you MUST have for your affiliate business.
5. Opportunities Come And Go, Building Your List Never Goes Out Of Style – Re-read that point a few times and you’ll agree, if you are going to promote a product or service, make it something people will never stop using!

All the check marks are ticked. Promoting an autoresponder is a must for your affiliate marketing business. List growth is the metric that matters and all your customers will hear the message whether it’s from you or someone else.

Why not introduce them to a tool they will use for their entire career? It’s a win-win!

Become Affiliate

avoid email marketing pitfall

Avoid This Email Marketing Pitfall

Jon Olson Leave a comment

Email marketing has been around for a while, decades in fact and for very good reason. There is no other form of communication on the internet that has the largest ROI when it comes to building relationships and getting your subscribers to take action.

However, one major pitfall has plagued email marketers since day one. It’s so common these days, we almost ignore it. We are so concerned with ‘getting new people to join our list’ we forget the core part of that message….The people.

Don't forget the people

Crazy if you think about it…

We work our tails off to build these huge lists without remembering that behind every single new ’email address’ that we generate is…A real person!

Each person, every name on our mailing lists has unique goals, dreams and business needs. And while it’s not always a guarantee that we’ll build relationships with each name on our list, we can try!

And when we ‘try’ to get to know our subscribers, good things happen.

You see, the more we truly care for the people on our mailing lists, and do everything we can to add value to their lives and serve them, we stop seeing them as just ’email addresses’.

People are the life blood of any business, and whether you are managing a list of 50 names or 50,000…People should always come first!

People are the lifeblood of your business

Respect the names on your list. Try to reach out to them to continue the conversation. Start to ‘pull‘ then towards you rather than ‘push’ your message on them. This is a huge nugget and has helped many email marketers truly embrace the massive power of email marketing.

We don’t need a huge mailing list to be successful, we need a responsive list. And the more you genuinely care for the names on your mailing list, the more responsive they will be.

This is a major pitfall that most email marketers fall into. They are more concerned about generating more and more email addresses, they forget the real people behind each address.

1. Give value in all communication


2. Pull rather than push when sending emails


3. Genuinely care for every person that joins your list

 

Following these 3 rules of email marketing will help you build a loyal and responsive mailing list for years to come.

3 Strategies To Unlock Your Writer’s Block

Jon Olson 2 Comments

Sending regular emails to your contact lists can be a rewarding experience. Not only can you develop long lasting relationships with your contacts, you are able to deliver high quality content that can truly help them learn and grow.

That’s fine and dandy on paper, but sometimes KNOWING what to write about can be a massive challenge in itself.

The following 3 strategies can help you break through your writer’s block! Let’s start delivering great content to your contacts through email;

First a disclaimer – While there are hundreds of different niches that can prosper from email marketing, I will be discussing this from an affiliate marketing angle. Keep in mind though, these strategies can be used in any niche.

Learn – This is a great way to come up with your own ideas and form opinions that could help your subscribers. The more we learn, the more we grow. It’s been said that when we read more books we will be soaking up some great information that we then can use in our own messages. That doesn’t mean you should plagiarize what you are learning! However when you discover a new technique or have an epiphany, you will then combine what you have learned with your own experiences. So the more we learn from various sources, the more ‘content’ we start to form in our minds.

Ask – I learned this strategy from affiliate marketing expert Russell Brunson. He taught that the best way to get ideas on what to talk about is to ask your subscribers what they are having trouble with. If you create a survey or ask for feedback, you’ll start seeing 3-5 recurring themes that your subscribers are stuck on. This will allow you to produce email content that addresses these concerns. Imagine how powerful that can be to create an entire email series on those specific issues facing your subscribers. That’s powerful stuff and now you are not only proving regular content, but information that is adding massive value and helping them directly. This is huge!

Share – Maybe you aren’t comfortable writing your own email series or broadcasting your own words yet to your subscribers, no worries! Becoming a content curator and SHARING awesome stuff with your lists is a great way to not only build up your confidence for future writing but also give your subscribers some massive value. If you remember, the first tip is to learn more and that usually means not only reading books but also frequenting blogs and reading other emails that you are receiving. Find some fantastic content that helped you and then SHARE it with your list. It’s a win win! You get comfortable sending regular emails and your subscribers get useful information regularly by being subscribed to your list.

These 3 strategies will literally give you unlimited content to write about. Remember, while this is framed for an affiliate marketer, any niche can use these tips.

The important thing to remember, is no matter what you are always thinking about adding value first to your subscribers. Ask yourself what YOU like to receive in your inbox and then you will be able to give your subscribers the absolute best you can!