Email marketing has been around for a while, decades in fact and for very good reason. There is no other form of communication on the internet that has the largest ROI when it comes to building relationships and getting your subscribers to take action.
However, one major pitfall has plagued email marketers since day one. It’s so common these days, we almost ignore it. We are so concerned with ‘getting new people to join our list’ we forget the core part of that message….The people.
Crazy if you think about it…
We work our tails off to build these huge lists without remembering that behind every single new ’email address’ that we generate is…A real person!
Each person, every name on our mailing lists has unique goals, dreams and business needs. And while it’s not always a guarantee that we’ll build relationships with each name on our list, we can try!
And when we ‘try’ to get to know our subscribers, good things happen.
You see, the more we truly care for the people on our mailing lists, and do everything we can to add value to their lives and serve them, we stop seeing them as just ’email addresses’.
People are the life blood of any business, and whether you are managing a list of 50 names or 50,000…People should always come first!
Respect the names on your list. Try to reach out to them to continue the conversation. Start to ‘pull‘ then towards you rather than ‘push’ your message on them. This is a huge nugget and has helped many email marketers truly embrace the massive power of email marketing.
We don’t need a huge mailing list to be successful, we need a responsive list. And the more you genuinely care for the names on your mailing list, the more responsive they will be.
This is a major pitfall that most email marketers fall into. They are more concerned about generating more and more email addresses, they forget the real people behind each address.
1. Give value in all communication
2. Pull rather than push when sending emails
3. Genuinely care for every person that joins your list
Following these 3 rules of email marketing will help you build a loyal and responsive mailing list for years to come.