Human beings are born to communicate. Imparting and interchanging information with others is how some of us spend most of our waking hours. Email is a wondrous, magical, super-efficient tool for participating in such exchanges that requires a few core, best practices you can count on one typing hand.
Author: Justin Ledvina
CEO & Co-Founder of RocketResponder. Serial entrepreneur with an extreme passion for small business growth.
Four Easy Hacks to Make Your Email Marketing Initiative A Rock Star
Marketing must create new ideas and evolve campaigns to keep their branding message relevant and their initiatives fresh. A big marketing challenge is finding the time to consistently create relevant, valuable information clients and prospects need.
8 Ways to Increase Sales by Nurturing Leads
Maintaining strong sales productivity requires continuity, timeliness, and customized communications. Information exchanges with prospective customers must be thorough. All issues must be addressed, and all leads fully developed for closing. Many essential tasks fall through the cracks in an inefficient lead management program. Use the guidelines below to increase lead quality, generate more new sales, and multiply referral leads from existing customers.
Use Emails to Market to Prospects
Prospects have different needs as compared to converts. They still need to establish a sense of trust in a brand in order to buy. Small business should be segmenting their emails and providing uniquely tailored messages to each sub-group.
Why Email Marketing Beats Social Media for Small Businesses
Small business owners typically hear advice on making the most of social media for marketing purposes. After all, social media helps you reach large audiences and interact easily with potential clients. However, focusing on social media might mean you end up neglecting to make use of an even more effective marketing tool that’s right at your fingertips. Email marketing provides certain advantages over social media for small businesses that really shouldn’t be overlooked.