When asked about the most effective way to brand and generate demand in their market, forty-eight percent of global marketers indicated that a search-optimized website was extremely important. In fact, they named it as being one of the top five ways to accomplish this task. (more…)
Author: Justin Ledvina
CEO & Co-Founder of RocketResponder. Serial entrepreneur with an extreme passion for small business growth.
Why Email Marketing For Startups Is A Smart Move
Email marketing for startups: When you are running a startup it can be difficult to get new people to come to your site and see what you have to offer. The exciting part comes when a visitor turns into a potential customer. They sign up, maybe for a free trial or because they really want to pay right away.
But then the unthinkable happens. Nothing.
This problem plagues startups big and small, and there is a reasonable explanation. In today’s world we are bombarded with distractions both online and offline. It’s perfectly normal for a prospect to get distracted while looking at your site. That’s where email comes in!
It’s as simple as setting up a followup series. Also known as autoresponders, these emails automatically will send out to your customers on regular intervals – setup by you. So you can send them a reminder every few days to continue their free trial, make a payment, or offer support.
As RocketResponder is Startup Friendly, we’ve released webhooks and APIs that allow you to integrate these followup series directly into your current website. And since you get unlimited lists for $20 that means you can create as many different series as you need.
It’s as simple as using the API to add the customers email address to the lists you need when they go through your processes. When they join, add them to your list that reminds them to come back and login. When they pay, remove them from that list and add them to the paying customer list. It’s that easy.
It even works when users cancel. Maybe they have a billing issue, so their subscription is cancel. When this happens we move them to our canceled list and remind them every few days that their account was canceled.
Pay attention to the emails you receive from the bigger companies. They all use these tactics. With RocketResponder we give you the same powerful emails but without the bloat and big league costs!