Email campaigns should be created to generate interest and revenue, right? No one wants to create emails that are just shouting product information and CTAs into the void. One of the most effective ways to spark a recipient’s interest is to use predictive intelligence and predictive personalization in your email marketing.
Author: Justin Ledvina
CEO & Co-Founder of RocketResponder. Serial entrepreneur with an extreme passion for small business growth.
How to Avoid the Junk Mail Box
Email has become one of the most commonly used marketing tools. It’s virtually free to use, and nearly everyone has an email account. Unfortunately, if your agency isn’t careful, your email missives may be ending up in the junk mail box, having never been read. Don’t let this happen to you. Here are 3 ways to avoid the junk mail box.
Make Your Business LEAN
The business benefits of a lean policy are apparent in the all-encompassing net effects of increased operating efficiency throughout the organization and expanding profit margins and market share. Ideally, lean practices are implemented in all departments, including administrative, and even throughout the supply chain. Several outstanding models of lean programs include ISO guidelines, 5S systems (taught in college courses), and SCOR programs, among others. Most flexibly suit any size or kind of business.
Does Your Business Have a Natural Disaster Plan?
With the summer season comes the threat of hurricanes, wildfires, flooding and other potential natural disasters. For many small businesses, being out of commission for a week or more also could spell economic disaster. How can small businesses prepare for the worst while hoping for the best?
3 Ways to Boost Email Subscribers
You have the perfect layout for your marketing emails, a thoughtful strategy that includes engaging content, and exciting calls-to-action that should get great results. You have everything in place except for one small detail: the list. An amazing email marketing campaign is only as good as the people you can send to. If your list is lacking, here are three ways to get more signups.