Patrick Griffin - 4/25 - RocketResponder

How To Unsubscribe RocketResponder Subscribers Using Gmail Labels

May 12, 2015June 10, 2015 Patrick Griffin Leave a comment

There will be occasions when you want to unsubscribe people from your mailing list.

You may not have given much thought to the idea of actually unsubscribing people from your list(s) but it is actually a good idea.

A lot of email marketing software providers – especially the ones which charge users per subscriber – don’t encourage customers to unsubscribe people from their mailing lists at all.

However what is the point of sending your email marketing messages to people who no longer want to receive them?

A smaller, more targeted list, is far better than a larger list which is less responsive because many of the subscribers have lost interest over time. (more…)

Schedule Email Reminders Based On Future Events With RocketResponder

May 4, 2015 Patrick Griffin 3 Comments

Email reminders from RocketResponder

With RocketResponder you can now send out emails to your subscribers to remind them about important upcoming events.

This could be anything from sending out a “Happy Birthday” message to reminding subscribers that they have an upcoming appointment or event to attend.

Traditionally a series of email messages is sent out to all of the subscribers on your list(s) based on the date that the subscriber signed up.

However with RocketResponder Reminders you can also send emails to individual members on your list(s) based upon an event which will happen in the future.

There are so many different ways this service can be used and it will have uses across many thousands of different niches where email marketing can be used.

Here are some examples of how to use RocketResponder Reminders:

Birthday Reminders

You can do anything from just wishing your subscribers “Happy Birthday” to sending them a special birthday discount offer or free gift.

Sending a birthday greeting or offer is a great way of showing your subscribers that you care about them and that you treat them as individuals rather than just names on a mailing list.

Medical Appointments

If you are a doctor, dentist, chiropractic, optician etc. then you can send your patients email reminders based on when their next scheduled appointment is due.

Just like regular subscriber lists you can schedule a series of emails to go out based on a future event.

So if one of your subscribers has a visit to your dental surgery for treatment you might want to send a Reminder Email series like this:

ten days before appointment – remind your subscriber about the time and location of the appointment and provide your contact details in case they have any questions. Give them information of the steps they must take if they want to reschedule.

three days before appointment – send another email about the appointment and include information about what they might need to do in advance or what they will need to bring with them or wear. For example it might be that it is important that the patient does not eat anything for a period of time before the surgery is due to take place or there may be forms or paperwork they need to bring with them.

the day before the appointment – time to send another reminder that the surgery is taking place tomorrow.

Subscripition Renewals

If your subscribers have recurring subscriptions with you then you might want to remind them of upcoming billing renewals.

This is a good time to send a series of emails reminding your subscribers of all the great benefits they have from their subscription so that you encourage more people to renew rather than allow their subscription to lapse.

Also consider giving subscribers an extra push to renew early maybe with a discount or extra month free.

Hotel bookings

Remind your customers of their upcoming booking, maybe include information about what people can do in the locality or give information about the services and facilities at your hotel.

Flight/holiday bookings

Remind your clients about their upcoming flight or holiday. This might be a good time to remind them that they might need holiday money, an up-to-date passport or travel insurance.

Car servicing/repairs

RocketResponder Reminders are ideal for situations like this. Your clients may welcome the reminder and it is good for your business by helping ensure that more people keep their appointments rather than have to reschedule because it slipped their mind.

Like everything else with RocketResponder we have kept Reminders as simple to use as possible without the need for any steep learning curve.

The examples above are only a small selection of how Reminders can work but those are just a small selection of how it can be used.

Here is how it works:

Writing the email reminders

Choose an existing list to create the reminder series of emails or create a new list and write your reminder email series – you can write just one email or several emails, it is totally up to you.

Email reminders from RocketResponder

You can be more creative with the subject lines than we were in the screenshot above. How many emails you choose to send and how many days before the event that you send them is totally up to you.

Sending the email reminders

sending email reminders is easy with RocketResponder Reminders

Remember that unlike sending broadcast messages or the regular email series to your subscribers, the reminders go to just one member and not your entire list.

To send a reminder, click on the “Add reminder” tab, and then choose the list which contains the reminder email(s) you want to send.

Next enter the name and email address of the person you want to receive the reminders, set the target date and click save.

Now that person will get the reminder emails ahead of the event which you want to remind them about.

Note that there is a ‘Repeat Yearly’ checkbox where you want the reminder to be sent at the same time every year, such as for birthday greetings.

Email Marketing For Churches

May 1, 2015June 25, 2015 Patrick Griffin Leave a comment

More and more churches are discovering that email marketing is a fast, efficient and really cost-effective way of getting their message across to their congregations.

Email marketing for churches allows your church to reach more people than ever before, which will help both to attract new members and keep existing members informed and in touch with what is going on.

Simple, modern communication.

RocketResponder is an automated email service which has been designed with with churches in mind. We have set up a communications solution that is easy to understand, simple to use, very cost effective and highly efficient.

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Email Marketing For Restaurants

May 1, 2015May 27, 2015 Patrick Griffin Leave a comment

There are some customers who are regulars and others who may visit your restaurant only once or twice in their lives.

By using email marketing, it is possible increase your profits from both of these groups by encouraging your regular and occasional customers to come back and eat with you more often.

Quite often, eating out is a rather spur-of-the-moment decision and the choice of venue can be surprisingly random.

“Let’s try that new restaurant in town,” or “I fancy eating out somewhere” are commonly heard phrases when it comes to eating out.

Your job as a restaurant owner or manager is to encourage people to come to your restaurant when they are considering eating out.

This task is made so much easier if your potential diners are actually thinking about your restaurant…and that is where using an automated email marketing service like RocketResponder comes in.

By sending emails directly to people’s inboxes, containing information about your current offers, specials, discounts, deals and menus, your potential customers have your establishment at the forefront of their minds.

RocketResponder - Email Marketing for Restaurants and Restaurant Owners

But isn’t this spam?

Well if you just randomly target individuals with your marketing messages then it is spam, but if you get their permission to contact them then it is not.

The good news is that it is surprisingly easy to get people’s permission for you to email them with your news and offers about your restaurant.

Many of your customers would welcome the chance of receiving regular emails from you…all they need is for you to ask.

How it works?

Customers sign up to your RocketResponder subscriber list, where they can receive a series of emails about your business. What is so great about this system, is that as soon as anyone new joins your list, they get the emails you have already written.

There is amazing time efficiency here because you write the emails once and then they go out to everyone who signs up, without anyone ever being missed out.

In addition each time you have something new to say – such as introducing a new menu or a seasonal offer – then you write just one email and it goes to everyone on your subscriber list.

You can encourage people to sign up in many different ways. Some tried and trusted methods include having an opt in form on your website where you ask people to leave their name and email address in order to receive news and offers from you.

Add an email sign up form to comment cards you present to diners with their checks, on your menus and with take away orders. Asking diners to subscribe to your list when they book online is also another great way of adding subscribers to your list.

Remember that everyone who is on your list is there because they want to receive offers from you. They are inviting you to tell them more about your restaurant and why they should come back again to sample your food.

By using email marketing in this way you can nurture a growing base of repeat customers and this is great because it will help increase your income and profit.

Repeat and regular customers have zero cost of acquisition and can often act as unpaid sales members as they are the most likely group of people to recommend your restaurant to friends, co-workers and family members.

RocketResponder has been designed to be simple and easy to use and it also allows you to send out stunning emails without needing any design skills at all.

You can import pictures of your food to our drag and drop template system and use both words and pictures to sell your restaurant and tempt customers back again.

Rocket Responder - Email Marketing for Restaurants

With RocketResponder you will never have to rely on the hope that your customers will somehow come back on their own. Instead you will give them that gentle push that may be all that is required to have them return time and time again.

Remember that you can also use email marketing to ask for feedback, promote your social media sites, conduct quick polls and surveys, send out tips and advice and send out exclusive offers for your subscribers.

RocketResponder is like having a sales person who works for you 24 hours a day 7 days a week and who never gets tired.

Learn more about how RocketResponder can help your restaurant bring in more customers – Email Marketing For Restaurants.

Email Marketing For Real Estate Agents

April 29, 2015May 27, 2015 Patrick Griffin Leave a comment

Email Marketing For Real Estate Agents: In the real estate industry, getting information out to clients in a timely manner can make all the difference.

It is an industry where communication is as vital to your success as is your knowledge about buying and selling property.

It is no longer good enough to wait for clients to come to you, because that is one sure method to be left behind in a highly competitive marketplace.

These days email marketing is an essential tool for real estate agents and, very often, a preferred method of communication with clients and potential new clients.

Not only it is an ideal way of effectively marketing the properties on your books but it is also an amazingly effective method of marketing your business.

An automated email service, such as RocketResponder, is also an invaluable tool for attracting new clients and obtaining more income from existing clients.

It will also allow you to effectively promote your business, help set you apart from the competition and allow you to be seen as a trusted adviser to your clients.

Attracting New Clients

Let’s face it, there is a lot of competition out there, so every new customer counts and they are not afraid to shop around.

Most of your potential new customers will want to know many of the same things…what you can do for them? how experienced you are in the market? will you will do a good job for them? how efficient are you? can you be trusted? and so on.

You have probably explained these things to people over and over again, but have you considered how email marketing could be of huge benefit to get these messages to your potential new customers?

With RocketResponder you could write a series of emails covering the things that new clients really want to know when deciding on where to place their business.

You do the work once and the emails are sent out to every potential new client who signs up to your email list.

Once the emails are written, there is no more work needed on your part and everybody who joins your email list will receive the information they need about your business.

When email marketing like this is done correctly, then it can really help you convert potential leads into new customers.

Gaining More Income From Existing Clients

Email marketing is also great for informing and reminding existing clients about the full range of services that you provide.

Timely reminders, sent via email, can be that final push that is needed for a customer to take an additional service that might otherwise have slipped their mind (or gone to a competitor).

You can embed links in your emails to take subscribers to the precise page you want them to visit, such as a sales page for the service you are promoting.

Here is an example of one of our many email templates which can be customized with drag-and-drop simplicity:

Promoting your business

Email marketing will allow you to effectively communicate with an audience which has already shown an interest in what you have to say.

Remember that people will sign up for your email list to receive offers, information, details of properties they may be interested in, insider news, time saving tips and much more.

Use email marketing to promote your business and explain why you should be the first choice for the customers you are targeting.

Setting Your Business Apart From The Competition

RocketResponder can help set you apart from the competition by allowing you to give everyone the personal touch they really crave.

You can also showcase your expertise in the market and the knowledge and helpfulness of your staff by sending emails which help your client and, at the same time, highlight the qualities that make you the right choice for buyers and sellers.

The great news is that this does not take up lots of your valuable time because the system is highly automated and about as easy to use as sending regular email.

Become a Trusted Adviser

Building up trust with your customers is probably more important in the real estate industry than many others.

Write emails specifically aimed at buyers, sellers and renters so that your advice is always relevant to your target market.

Moving home can be a highly stressful time and your clients will want to be 100% assured that you will get everything right.

The pointers above gave just some of the ways why using RocketResponder for your email marketing will boost your business and help you gain trust among your client base.

RocketResponder is like having a sales person who works for you 24 hours a day 7 days a week and who never gets tired.

Learn more about the features RocketResponder offers for the real estate industry – Email Marketing For Real Estate Agents.