Author: Patrick Griffin

Patrick Griffin has been marketing online for 15 years. He's a serial entrepreneur and an avid email and content marketing enthusiast with a background in publishing and journalism, including a UK Press Award.
When to resend an email

When To Resend An Email To Boost Your Open Rates

Patrick Griffin Leave a comment

Email marketing works best when you are in tune with your subscriber list to the extent that you are providing the sort of content they want to receive.

This results in higher open and click-through rates and maximizes the chances of getting your subscribers to go on and take the action you want them to take, such as buying goods or services from you.

But sometimes an email may arrive at a really inconvenient time when your subscribers have so many other pressing things going on that your email gets overlooked. (more…)

draft

RocketResponder ‘Save as Draft’ Makes Writing Your Emails More Flexible

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At RocketResponder we have always given people the option of sending emails immediately or at some date in the future.

This is important because there are some messages that you will want to get out right away and others that you want to write now but send out at a specific time and date.

Having the flexibility to write and queue up emails in advance is one of the huge benefits of using an automated email service such as RocketResponder. (more…)

preview business emails

Why It Is Important To Always Preview Business Emails Before Sending

Patrick Griffin Leave a comment

Automated email marketing systems like RocketResponder are designed to save you a lot of time and effort.

It is so easy to fire off an email, hit send and have your words of wisdom hit the inboxes of everybody on your list while you are free to concentrate on other things.

However it is worth just slowing down a little bit and doing one last step before hitting the ‘send’ button.

No matter how many times you have checked through your email on your screen there will be times when you only spot a mistake after it has been sent. (more…)

Email Marketing For Website Owners

Email Marketing For Website Owners

Patrick Griffin Leave a comment

If you have a website then there is one thing you need more than anything else…repeat visits from highly targeted and interested individuals.

With around one billion websites live on the internet right now, there is no point in just hoping people are going to come to you.

Also with increasing demands on our time, even if someone finds your site and likes it, there is no guarantee that they will come back if left to their own devices. (more…)