Author: Jon Olson

Holiday Emails

An Email Practice We All Know, Yet Rarely Use

Jon Olson 2 Comments

We know how important it is to build mailing lists. We’ve been taught since day one that we need to keep in contact with our subscribers, build relationships and ultimately, create customers for life.

We have heard about list segmentation, split testing and every sort of analytic known to man kind that will…”Get more clicks and opens”. Still we forget that behind each and every name and email address is a real live human being.

And with that, the potential of building relationships that have far deeper meaning than just ‘a name on a list’. For example, you can use your email list for something as simple (and awesome) as saying…Happy 4th of July!

Or Merry Christmas. Or Happy Valentine’s Day….Yup you guessed it, when we use our list to send thoughtful greetings to our subscribers, it helps build the relationship.

Crazy right? I mean, this is something WE SHOULD know, yet far too often list owners using their email marketing for just that…Marketing.

How about if we started using our email lists for genuine attempts to send thoughtful messages, holiday greetings, and add the human element back into business.

Might seem strange for some of you…But for others, the message is clear. We need to worry more about the people on our lists and making them feel valued, rather than how many opens and click throughs we get.

Yes that’s all important, but techniques like this (which really isn’t a technique, it’s just the right thing to do) really help build a trust factor with your lists.

Plus, it makes them feel good! It’s a win, win and TRIPLE win!

So while there are plenty of holidays to choose from, why not use your email marketing tool for more than just marketing, and start reminding your subscribers that you value them and are thinking about them during any holiday, and all throughout the year!

affiliate opportunity

The AutoResponder – The Perfect Affiliate Opportunity

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Affiliate marketing is an exciting industry. It’s constantly moving and growing. Changing technologies, new software, product launches, a new affiliate opportunity…It truly is the most exciting way to make money online.

The problem is for most new marketers, is trying to find their ‘thing’. What is it that they can sell to their customers and networks that will give them a solid foundation of residual monthly income.

They jump on the newest opportunity that everyone swears by, and find some success…but down the road, the program starts to fizzle out and all their hard work is lost. They try to jump into the software business to develop their own product to sell to the market, but see how much work it is and usually give up before it sees the light of day…

Programs and opportunities come and go. Especially in the affiliate marketing world.

What you need to find is an evergreen product. That will remain as relevant to your business in a year from now as it is today. It never goes out of style and here’s the best part…

When you recommend that program or product to your customers, they don’t join it and disappear in a month. They stick with it. They are as invested in the program years from now as they are today.

That’s why the perfect affiliate opportunity are evergreen products and specifically – The autoresponder!

You see, building a list doesn’t go out of style.

The recommendation from all professional marketers is to build your mailing list and do it each and every day. A mailing list is what you use to TELL your customers about the opportunities you find. This is how you build relationships with your customers over time and develop the reputation for being a marketer of influence.

Simply put, the first thing you need to be doing is building your list when you start an affiliate marketing business.

And this is the advice known throughout the industry….

So what better ‘tool’ to promote to your list…Let’s break it down;

1. It Is Evergreen – Meaning it will be as useful to your customers and your own business in a year from now as it is today!
2. New Customers Don’t Come & Go – Once they find a solid autoresponder company to use, they usually stay with that company for years.
3. It’s Residual Monthly Income – Nothing beats it! You can build a solid affiliate commission pay check simply by recommending to your customers every month, to build their lists!
4. It’s Affordable – Especially with tools like RocketResponder. All savvy marketers have at least $20 a month to build their mailing list. This is a tool that you MUST have for your affiliate business.
5. Opportunities Come And Go, Building Your List Never Goes Out Of Style – Re-read that point a few times and you’ll agree, if you are going to promote a product or service, make it something people will never stop using!

All the check marks are ticked. Promoting an autoresponder is a must for your affiliate marketing business. List growth is the metric that matters and all your customers will hear the message whether it’s from you or someone else.

Why not introduce them to a tool they will use for their entire career? It’s a win-win!

Become Affiliate

whitelist email

Your Quick Cheat Sheet On How To White List Emails

Jon Olson 1 Comment

Getting through spam filters is tough these days. And rightfully so, the amount of unwanted emails that flood into your customers inbox is overwhelming to say the least. However what happens when you actually want to receive the emails but your email provider and host filters them into the spam folder?

Not to worry, here is a quick ‘cheat sheet’ on how to white list your emails and make sure you get them delivered to your inbox!

Step 1 – Make sure you add the email address you are expecting to receive the emails from, to your list of contacts. This helps your provider know that these are emails that actually matter to you. This is more likely then not, the most important step in the process.

Step 2 – If the email you wanted ended up in spam, be sure to mark it as ‘Not Spam’. Again, we are working with our email host to let them know what we consider spam and what we consider legitimate emails.

Step 3 – You can also create filters of your own to help guide the emails coming in to whatever folder you would like. Let’s say for example you would like to receive email updates from Rocket Responder. Here’s the step by step process on how to do that, we will be using an example from one of the more popular email providers in the world (Gmail) but steps will be almost identical for other providers;

1. Find the Settings tab on the top of your Gmail account.

2. Click on Filters and then Create New Filter – You can name the Filter whatever you wish to help manage your emails.

3. Enter the domain name of the email you want to whitelist in the From field (Ex. rocketresponder.com)

4. And then click Create filter with this search

5. In the box headed When a message arrives that matches this search select Never send it to spam

6. And then….We’re done after you click ‘Create Filter‘

That’s it!

When you get into the habit of doing this for all emails you WANT to receive you actually help email senders get better sender scores. This tells the providers that what you are receiving in legit email and that you not only opted into receiving the emails but you actually WANT them as well.

Follow these steps to white list the emails you receive and email marketing continues to be the highest converting form of communication online!

Email Marketing White Label

4 Reasons Why You Need White Label Email Marketing

Jon Olson 6 Comments

Sticking out in a crowded market place is tough. Especially in today’s day and age of 140 characters or less, videos that disappear in 10 seconds, and constant barrages of Facebook status updates.

How can you stick out from all the noise?

Email marketing is still at the top of so many check lists when it comes to effective advertising and relationship development. And for good reason. Nothing has a higher ROI when it comes to marketing and getting your message across. Sadly, this is becoming less effective because, like we mentioned, the noise is…Really loud!

You may be new to the term ‘white label email marketing’ or it may be familiar to you. In this brief and informative post, we hope to shed some lights on how white label email marketing can not only increase you bottom line profits, but also get your messages out there for the world to see. Here are 4 reasons why you need white label email marketing for your business:

1. Head-To-Toe Branding – White label allows you to send emails and communications directly to your mailing lists without the branding of the service you are using. For example, if you are using RocketResponder your subscribers will KNOW it’s an email from RocketResponder. Via the links, the email headers, etc. However with white label the branding is 100% from you. The links, the headers, the logos, the subscriptions links…Everything from head to toe in your email communication is branded to your domain and your brand.

2. Filters Are No Longer The Gatekeepers – Arguably one of the biggest benefits to using white label is the fact that you are sending from ‘your domain’. What this means is that instead of sharing delivery reputation with tens of thousands of other marketers that are using a popular autoresponder service, you are ONE domain. One name. And one brand. This means that you get through email filters while others have to fight and claw to get their email delivered. This is huge. Because the biggest hurdle facing email marketers, is actually getting their emails READ and delivered. With white label, this is a breeze!

3. SEO Mastery In 5 Minutes Or Less – All major autoresponder services archive each email sent. And here’s a fun fact, the majority of them point right back to the service that sent the email. All that content, user generated content, pointing right back to the autoresponder service instead of the person that actually wrote the email. White label allows you to not only generate the content, but it’s archived on the web with YOUR DOMAIN name. And guess who loves things like that….Google 😉

4. Brilliantly Professional Yet Cost Effective – Let’s be honest, separating yourself from the competition is critical. And as we learned, with all the noise out there it’s tough to do. That’s why big companies have been using white label for years. They know that by sending email via white label gets their message into the inbox of their subscriber and looks extremely professional. Their brand, from head to toe. And they could do that because in the past, white label could cost you thousands of dollars a month. It separated the big boys from everyone else…Thank goodness for RocketResponder White Label, the playing field has been leveled for good!

With all that in mind, you can see why white label separates the marketers that walk the walk and not just talk the talk. It’s how you can become a major player in your niche without spending a second mortgage on your email marketing. This is how you build a massive brand by using email marketing that’s cost effective, results driven and brands your business and name for years to come.

Learn More about White Label by RocketResponder

Email Marketing Secret

The 1 Thing That Email Marketing Experts Never Talk About

Jon Olson Leave a comment

With email marketing, it seems like the biggest hurdle most list builders have to tackle is getting new subscribers. There are hundreds if not thousands of ’email marketing experts’ out there that can show you how to use every trick in the book to generate more leads.

Facebook ads, social media, YouTube videos, exit intent, pop ups, joint ventures…The list can go on and on…

However something most ‘experts’ fail to talk about is the WEALTH of opportunity sitting right in front of you…Your current list!

Sure we want new people joining our lists daily, it’s a great metric that gives us indication of how much value we are adding to the the market. However when we start to ignore the people that have already shown trust in what we are offering, we are hurting our potential relationships down the road.

Here’s a few tips on how to not only remind your current subscribers how much they matter to you, but can also give your entire list a boost when things seem to be going slow.

schedule email

1. Schedule Weekly Emails – Something that really helped me when I was getting started in email marketing was to send an email to my list, weekly. No matter what! And that didn’t mean I just send an email for the sake of it. I would always include some tips, tricks or offers within the email. However getting your list into a habit of receiving new content, every week, lets them know you not only care about them but also you value them being on your list. Weekly emails are a great way to get your subscribers into the habit of SEEING you and appreciating what you have to offer.

unique emails

2. Do Something, Unique – Weekly emails are great, but spice it up a bit! Remember, people love surprises so give your subscribers a surprise or two throughout the month. Maybe it’s a contest, a giveaway, a survey that gives them an opportunity for feedback, a random link to a live stream…Something that reminds them that you LOVE what you do. If they start seeing you enjoying yourself, they will be attracted to it. It’ll make your subscribers feel special that you are doing unique events, specifically for them. Try it, and have some fun with it 🙂

Pull Leads

3. Remember To Pull, Not Always Push – Up until the past decade, advertising worked like this…I have something to sell you, here’s what it is and you should buy it! Remember, in today’s business climate relationships are what is important. So with that in mind, try to PULL your subscribers closer to you. Maybe it’s something like we mentioned in the previous point, or perhaps it’s one to one communication and getting them to engage you outside of the email environment. A great tip is to ASK them how you can be of service to them. If they need help with something specific. We can’t always be PUSHING things on our lists, we need to PULL them towards us and remind them that we VALUE them.

So while we are always looking to build our lists and grow our subscriber base if we spend more time with who we ALREADY have on our mailing lists, we will see huge increases in our bottom line. The popular marketing stat that just a 5% retention in business translates into 30% increases in sales holds so much truth. Email marketing experts may want you to focus on growth, and for very good reason. However sometimes the biggest growth potential is staring us right in the face….

Get out there and talk to your current subscribers! Ask them how you can add more value into their business and lives!